Email Marketing for Small Business
Constant Contact is one of the oldest email marketing platforms, founded in 1995. It offers email campaigns, basic automation, and event marketing tools primarily for small businesses and nonprofits.
Patterns extracted from real user feedback — not raw reviews.
Constant Contact has strict no-refund policy on prepayments. Users report being charged $796+ after attempting to cancel and being denied refunds. Even documented hardship cases (hospitalization) were denied refunds despite repeated requests.
Constant Contact makes cancellation very difficult by requiring customers to phone during Eastern business hours. No online cancellation option. Users report long hold times and difficulty reaching anyone to cancel.
Pricing is described as 'really expensive' and one of Constant Contact's biggest detriments. Costs increase sharply with contacts. ActiveCampaign costs 50% less at 1000 contacts ($15 vs $30/month).
Users report being charged early renewal fees without consent and denied refunds. Automatic renewal catches users off guard. Proactive cancellation vigilance required.
SMS marketing is an add-on starting at $10/month for 500 messages. Going over monthly email limits incurs overage fees of $0.002 per email. Hidden costs add up.
Reviews describe complete lack of empathy, transparency, and follow-through from Billing and Support. Requests 'under review' for months without resolution. Trust in the vendor completely destroyed.
Users report the platform is glitchy and slow to load. At current price points, bugs shouldn't exist but issues persist with various tasks. Text and formatting tools are restrictive and inconsistent across email clients.
Platform described as 'a little over the top for small businesses and non-profits.' Other less expensive and less complicated options exist that would suit better.
Text and formatting tools are restrictive, buggy, and inconsistent across devices and email clients. Emails look different in different inboxes. Design work doesn't translate reliably.
Constant Contact's integrations 'leave much to be desired.' Platform relies on Zapier to expand integration options. Native integrations are limited compared to competitors.
Platform may not suit teams needing deeper automation, broader integrations, or flexible pricing. Automation features are basic compared to ActiveCampaign or Klaviyo.
Constant Contact can be 'very strict about what your allowed to send.' Content restrictions may limit legitimate marketing for some industries. Approval processes can delay campaigns.
Established platform with proven reliability
Founded in 1995, Constant Contact is one of the oldest email marketing platforms. Long track record provides stability. Trusted by millions of small businesses over decades.
Easy to use for basic email marketing
Interface is straightforward for simple email campaigns. Good for users who just need to send newsletters. Template library covers common needs.
Phone support available - staff praised when reachable
Unlike many competitors, phone support is available. When customers reach helpful representatives, they're praised by name. Human touch valued by users who prefer calling.
Event marketing and registration tools included
Unique event marketing features for registrations and ticket sales. Good for nonprofits and businesses running events. Integrated with email campaigns.
60-day free trial with money-back guarantee
Generous 60-day free trial (no credit card required) lets you test thoroughly. 30-day money-back guarantee adds protection. More trial time than most competitors.
Good deliverability for compliant senders
Strict content policies help maintain sender reputation. Good inbox placement for users following guidelines. Long track record with ISPs benefits deliverability.
Users: 1 user
Storage: 1 GB
Limitations: No automation, 1 user, basic features only, Constant Contact branding
Users: 3 users
Storage: 10 GB
Limitations: 3 users max, cancellation requires phone call, no refunds on prepayments
Users: Unlimited
Storage: 25 GB
Limitations: Expensive for what you get compared to competitors
Nonprofits running events
Event marketing and registration tools are unique advantages. However, pricing is expensive and better alternatives exist. Evaluate if event features justify the cost.
Small businesses wanting phone support
Phone support is available, which some users value highly. When you reach helpful reps, service is praised. But be aware of billing/cancellation issues.
Very small businesses sending simple newsletters
If you just need basic newsletters and value phone support, Constant Contact works. But MailerLite or Brevo offer more at lower prices. Consider alternatives first.
Businesses that may need to cancel
Cancellation requires phone call during Eastern business hours. No refunds on prepayments. Users report months of unresolved refund requests. Choose platforms with easy online cancellation.
Budget-conscious businesses
Constant Contact is expensive compared to modern alternatives. ActiveCampaign costs 50% less. Brevo and MailerLite offer similar features at fraction of the price.
Teams needing advanced automation
Automation capabilities are limited. Platform not suited for deeper automation needs. ActiveCampaign, Klaviyo, or HubSpot offer far superior automation.
Marketing teams
Limited automation, expensive pricing, and difficult cancellation make this unsuitable for marketing teams. Better options exist at every price point.
Sales teams
Constant Contact is email marketing, not CRM. No sales pipeline features. Integrations are limited. Use HubSpot or dedicated CRM instead.
Common buyer's remorse scenarios reported by users.
Attempted to cancel account before renewal. Was charged anyway. Called to request refund and was told 'no refunds on prepayments.' Now stuck with platform for a year or losing money.
Husband hospitalized in ICU and unable to manage subscriptions. Despite providing hospital documentation, Constant Contact wouldn't provide reasonable refund. Request 'under review' for months.
Paid Constant Contact premium prices for years. Finally compared with alternatives and found ActiveCampaign offers better automation at 50% lower cost. Regretted not switching sooner.
Tried to cancel before renewal but couldn't find online option. Called during business hours and spent hours on hold. Finally got through only to be pitched to stay. Extremely frustrating.
Started with Constant Contact for simple newsletters. Business grew and needed more automation. Discovered platform couldn't handle complex workflows. Had to migrate during busy period.
Carefully designed emails looked great in preview but inconsistent in actual inboxes. Formatting issues across devices and email clients. Spent extra time on workarounds.
Scenarios where this product tends to fail users.
Cancellation requires phone call during Eastern business hours. Long hold times reported. No online option. Users report difficulty actually completing cancellation.
Users report being charged renewal fees after cancellation attempts. No refunds on prepayments policy means losing hundreds of dollars. Bank disputes may be necessary.
Automation capabilities are limited compared to competitors. Complex workflows not possible. Must migrate to ActiveCampaign, Klaviyo, or HubSpot for advanced needs.
Pricing increases sharply with contacts. At 5,000 contacts, Standard costs ~$110/month vs ~$40 at MailerLite. Value proposition weakens significantly at scale.
Native integrations are limited. Platform relies on Zapier for many connections. This adds complexity and potential additional costs.
Billing support described as lacking empathy and transparency. Requests go 'under review' for months. Follow-up yields no resolution. Trust in vendor destroyed.
ActiveCampaign
Users switch for better automation at lower cost. Gain: 50% cheaper, superior automation, CRM included. Trade-off: steeper learning curve, its own billing issues.
Brevo
Budget users switch for pay-per-email pricing. Gain: much cheaper, SMS included, multi-channel. Trade-off: deliverability concerns, less established.
MailerLite
Small businesses switch for better value. Gain: generous free plan, lower pricing, easier interface. Trade-off: account approval process.
Mailchimp
Users switch for brand recognition and templates. Gain: larger ecosystem, more integrations. Trade-off: also expensive, gutted free plan.
GetResponse
Users switch for more comprehensive toolkit. Gain: visual automation, AI content, website builder. Trade-off: learning curve for advanced features.
HubSpot
Businesses needing CRM switch for all-in-one platform. Gain: free CRM, marketing hub, sales tools. Trade-off: can get very expensive at scale.
