The CRM designed for Google Workspace
Copper is a customer relationship management (CRM) platform built specifically for Google Workspace users. It integrates natively with Gmail, Google Calendar, and Google Drive, allowing sales teams to manage contacts, leads, and deals without leaving their inbox.
Patterns extracted from real user feedback — not raw reviews.
Copper only works with Google Workspace - no Microsoft 365, Outlook, or Yahoo integration. Businesses using any other email provider cannot use Copper at all. This creates vendor lock-in and makes it impossible to switch email providers without also switching CRM.
Copper's automation is heavily email-centric and lacks robust outreach features for LinkedIn or calls, limiting its appeal for outbound-heavy sales teams. Teams doing multi-channel outreach find Copper inadequate.
Multiple users report being charged annual fees after attempting to cancel, with no account usage for over a year. Refund requests are refused. The billing and cancellation process is described as rigid and inflexible, especially for long-time customers.
Copper's Basic plan has an arbitrary 3-user cap that forces growing teams to upgrade. The Basic plan lacks essential features, pushing users to Professional tier at $59/user/month. Users report the basic plan is 'not good enough' for actual business use.
Users report no live support available, with support scheduling calls days later. Multiple reviewers mention going back and forth via email without resolution. Lower-tier plans have even worse support access, with quality seeming inconsistent.
Reviewers report persistent sync problems with emails occasionally linking to incorrect opportunities or failing to sync entirely. The Gmail plugin is described as inefficient, with the system lagging when running multiple email accounts in one browser.
With a larger database of leads, Copper sometimes bogs down and loads slowly. Users report persistent bugs, slow loading, and unresolved technical problems that disrupt workflow and cause frustration.
Larger organizations or those with complex sales processes express frustration with limitations in customization, reporting capabilities, and advanced automation features. Many users from bigger companies eventually migrate to more robust platforms after outgrowing Copper.
Long-term users express frustration with the pace of feature development, mentioning requesting specific capabilities for years without seeing implementation. This creates loyalty challenges for growing businesses who need more advanced features.
Users complain they can't merge duplicate companies without scrolling through the entire list. Duplicate contact management is frustrating and time-consuming for larger contact databases.
Users report the simple UI is also clunky and at times nonfunctional, with the Gmail extension breaking some basic Gmail functionality. The interface feels clunky at times with some limited features.
Users note the lack of templates for emails or sending estimates through Copper. This forces teams to use additional tools for basic sales communication workflows.
Best-in-class Google Workspace integration
Copper is the only CRM that's a Recommended for Google Workspace app, a Chrome Enterprise Partner, and a Google-backed company. It works seamlessly with Gmail, Calendar, Drive, and Gemini - the integration is truly native, not bolted on.
Works directly inside Gmail without switching tabs
Users can manage contacts, update deals, and track activities without leaving their inbox. The sidebar integration means salespeople never have to learn a separate CRM interface.
Easy setup and quick onboarding
Copper requires minimal configuration and most teams can be up and running in hours, not weeks. The familiar Google interface means less training time for Google-native teams.
Clean, intuitive interface for basic CRM needs
For smaller teams with straightforward sales processes, Copper's simple UI and pipeline management are easy to understand and use daily. No bloat, no complexity.
Solid mobile apps for iOS and Android
Mobile apps provide good functionality for managing contacts and deals on the go. Sync with Google services means data is always current.
Affordable entry point with Starter plan at $9/user
For very small teams, the Starter plan at $9/user/month provides basic CRM functionality at a reasonable price point compared to enterprise CRMs.
Users: Unlimited users
Storage: Not specified
Limitations: No workflow automation, limited reporting, no bulk email, no integrations beyond Google
Users: 3 users maximum
Storage: Not specified
Limitations: Maximum 3 users (arbitrary cap), no workflow automation, limited integrations, no phone support
Users: Unlimited users
Storage: Not specified
Limitations: No advanced security features, limited customization compared to enterprise CRMs
Users: Unlimited users
Storage: Not specified
Limitations: Still lacks enterprise features like custom roles, advanced security, unlimited customization
Small Google Workspace teams (under 10)
For small teams deeply embedded in Google Workspace with simple sales processes, Copper's native integration is unmatched. The inbox-based CRM approach reduces friction significantly.
Agencies and consultants using Gmail
Relationship-focused CRM fits consulting workflows. Contact history, email tracking, and simple pipeline work well for client management without complexity.
Sales teams
Works well for basic pipeline management in Google Workspace environments, but lacks advanced sales automation and forecasting. Sales teams with complex needs will outgrow it.
Marketing teams
Copper is sales-focused with limited marketing automation. No email campaigns, landing pages, or marketing analytics. Marketing teams need HubSpot or ActiveCampaign instead.
Non-Google Workspace businesses
Copper only works with Google Workspace. If you use Microsoft 365, Outlook, Yahoo, or any other email provider, Copper is not an option. There are no workarounds - it's Google or nothing.
Enterprise with complex sales processes
Copper lacks the customization, reporting, and automation capabilities needed for complex enterprise sales. Users from bigger companies eventually migrate to Salesforce or HubSpot after outgrowing Copper.
Outbound-heavy sales teams
Copper's automation is email-centric with no LinkedIn or calling features. Teams doing multi-channel outbound need a CRM with better prospecting tools like Outreach, Salesloft, or Apollo.
Teams needing strong customer support
Customer support is slow with no live chat, phone support limited to higher tiers, and email responses taking days. If you need reliable support, look elsewhere.
Common buyer's remorse scenarios reported by users.
Many businesses start with Copper for its simplicity but find they need more customization, reporting, and automation as they grow. Migration to Salesforce or HubSpot means re-training teams and potential data loss.
After building entire sales processes in Copper, users realize they can never switch from Google Workspace without also replacing their CRM. This Google lock-in wasn't fully understood at signup.
Small teams choosing Basic plan discover the arbitrary 3-user limit forces expensive upgrade to Professional ($59/user) when adding just one more team member. The jump from $23 to $59 per user feels steep.
Users report being charged annual fees even after cancellation attempts. Refund requests denied. The auto-renewal continued even when accounts were unused for over a year.
When critical issues arose, users discovered there's no live support, phone support is tier-limited, and email takes days. The lack of help during urgent situations caused lost deals and frustrated teams.
Long-term users requested capabilities for years without seeing implementation. Copper's slow development pace means waiting indefinitely for needed features while competitors innovate.
Scenarios where this product tends to fail users.
Copper only works with Google Workspace. If your organization needs to switch email providers, you must also replace your entire CRM. This creates a major migration project and potential data loss.
The Basic plan's arbitrary 3-user cap forces an upgrade to Professional at $59/user - more than double the per-user cost. This unexpected price jump catches growing teams off guard.
Copper's automation is email-centric only. Teams needing multi-channel outreach (LinkedIn, calls, SMS) find Copper inadequate and must add additional tools or switch CRMs entirely.
Performance degrades significantly with larger databases. Slow loading, sync issues, and lag when managing multiple email accounts make daily CRM usage frustrating.
With no live support and email taking days, urgent issues go unresolved. Lower-tier plans have even less support access. Teams discover they're on their own during emergencies.
Copper's limited customization cannot accommodate complex enterprise sales processes. Reporting, automation, and pipeline customization fall short, forcing migration to Salesforce or HubSpot.
HubSpot CRM
Teams switch when they need marketing automation and a free tier without user limits. Gain: free CRM for unlimited users, marketing tools, better reporting. Trade-off: complex, expensive for advanced features, annual contracts.
Pipedrive
Sales teams switch for better pipeline visualization and more features at similar price. Gain: visual deal pipeline, more automation, works with any email provider. Trade-off: no native Google integration like Copper.
Salesforce
Growing companies switch when they need unlimited customization and scalability. Gain: industry-leading CRM, AppExchange ecosystem, enterprise features. Trade-off: expensive, complex, requires dedicated admin.
Zoho CRM
Budget-conscious teams switch for more features at lower cost. Gain: full CRM suite, marketing automation, much cheaper. Trade-off: less polished UI, smaller community.
Freshsales
Teams needing built-in phone and AI switch to Freshsales. Gain: AI lead scoring, integrated phone, email sequences. Trade-off: less Google-native experience.
Streak
Solo users wanting simpler Gmail CRM switch to Streak. Gain: simpler interface, generous free tier, lives entirely in Gmail. Trade-off: less powerful, limited team features.
