Ecommerce Marketing Automation
Drip is an email marketing automation platform built specifically for e-commerce businesses. It offers visual workflow builders, behavioral triggers, and deep integrations with Shopify, WooCommerce, and other e-commerce platforms.
Patterns extracted from real user feedback — not raw reviews.
Drip is described as 'expensive compared to other similar products.' Starting at $39/month for 2,500 subscribers, it costs more than alternatives. At 10K subscribers ($184/month), it's in the same tier as Klaviyo without all features. No free plan to test long-term.
Live chat support is only available to customers spending $99+ per month. Lower-tier customers only get email support during business hours. Premium support is effectively a hidden cost.
Users report the platform is 'glitchy with lots of bugs.' The 'error please refresh' message constantly appears. Site often freezes after copy/paste or setting up hyperlinks. Email builder doesn't save settings reliably.
The email builder has issues not saving settings. Users must constantly change font size and custom brand colors. Settings reset unexpectedly, wasting time on repeated formatting.
The learning curve is described as 'steep for newcomers to marketing automation.' Users struggle to find where features are located. Interface organization is confusing despite being powerful.
Drip lacks A/B testing in Broadcasts or Workflows. For a tool focused on optimization and e-commerce, this is a surprising omission. Competitors offer this as standard.
Users feel constrained by the template library. Templates are described as limited, especially if you need variety or want to create content beyond product marketing. Less flexibility than competitors.
Support is described as 'terrible' and 'extremely slow.' Responses take days, and when they arrive, they 'only half answer questions.' Users report 'no regard for customer satisfaction.' Live chat only available for $99+/month plans.
Despite being a comprehensive marketing platform, Drip lacks a landing page builder. Users expect this from a tool at this price point. Must use separate tools for landing pages, adding complexity and cost.
Users wish Drip had better analytics. While it allows export and gives good overall statistics, it's 'very lacking in regards to creating clusters and deeper analytics.' Data-driven marketers find reporting insufficient.
Users report trouble with campaign emails going out earlier than scheduled. Timing issues affect marketing campaigns that depend on specific send times. Unreliable scheduling undermines campaign planning.
After Leadpages acquired Drip, they 'shifted marketing and support entirely to be used as an eCommerce CRM.' Non-ecommerce users are paying for Shopify integrations they'll never use. Platform is 'not the best for non-ecommerce category.'
Excellent visual workflow builder for automation
The visual workflow builder is consistently praised as a standout feature. Complex automations are easy to visualize and create. Behavioral triggers enable sophisticated customer journeys.
Deep e-commerce integrations with Shopify and WooCommerce
Native integrations with major e-commerce platforms are excellent. Shopify and WooCommerce data flows seamlessly. Purchase behavior triggers work well for product marketing.
Behavior-based email automation for e-commerce
Behavioral triggers based on browsing, cart activity, and purchases are powerful. Personalization based on customer actions drives conversions. E-commerce-specific automation works well.
Unlimited email sends included in all plans
Unlike competitors that cap sends, Drip includes unlimited emails. Good value for businesses with high email volume. No worry about overage charges.
Clean interface once you learn it
Despite the learning curve, the interface is clean and modern once understood. Dashboard provides useful e-commerce metrics. Visual elements make complex data accessible.
Some users report knowledgeable support team
When support works well, the team is described as knowledgeable. Email support typically responds within 24 hours. Good documentation for common issues.
Users: Unlimited
Storage: Not specified
Limitations: Email support only, no phone or chat. No A/B testing in workflows.
Users: Unlimited
Storage: Not specified
Limitations: Same limitations as entry tier. Support tier unchanged.
Users: Unlimited
Storage: Not specified
Limitations: Live chat hours limited. No phone support.
Users: Unlimited
Storage: Not specified
Limitations: Custom pricing for very large lists means less transparency.
Established Shopify/WooCommerce stores
Deep e-commerce integrations work well. Visual workflow builder is excellent for product marketing. Worth it if you can afford the pricing and tolerate bugs.
E-commerce stores needing behavioral automation
Behavioral triggers based on browsing and purchase activity are powerful. Abandoned cart, browse abandonment, and post-purchase flows work well. Strong for e-commerce automation.
Marketing teams
Good automation capabilities but buggy interface frustrates teams. Steep learning curve requires training investment. Evaluate if e-commerce focus fits your needs.
Engineering/Developer teams
Decent API and integrations for e-commerce platforms. However, bugs and reliability issues may concern technical teams. Consider stability requirements.
High-volume email senders
Unlimited email sends is valuable. But pricing scales with subscribers regardless. Compare total cost against per-email pricing models like Brevo.
Non-ecommerce businesses (SaaS, agencies, content)
Drip pivoted entirely to e-commerce after Leadpages acquisition. Non-ecommerce users pay for Shopify integrations they'll never use. Better options exist for SaaS and content businesses.
Budget-conscious small stores
Starting at $39/month with no free plan, Drip is expensive for beginners. Omnisend and MailerLite offer similar e-commerce features at lower price points.
Teams needing reliable live support
Live chat requires $99+/month plan. Email support is slow and often unhelpful. Teams needing responsive support should look elsewhere.
Common buyer's remorse scenarios reported by users.
Started paying $39+/month expecting reliable platform. Encountered constant error messages, freezing, and settings not saving. Productivity suffered significantly. Should have tested more thoroughly during trial.
Chose Drip for automation features before their e-commerce pivot. Now paying for Shopify integrations never used. Platform no longer suits non-ecommerce needs but migration is painful.
Critical issue arose but on lower-tier plan without live chat. Email support took days to respond and only half-answered question. Problem dragged on while campaigns suffered.
Paid Drip's premium prices for e-commerce automation. Later found Omnisend offers similar features at lower price with SMS included. Regretted not researching alternatives sooner.
Scheduled important campaign for specific time. Emails went out early, hitting subscribers at wrong moment. Lost impact of time-sensitive promotion. Scheduling couldn't be trusted after.
Carefully formatted email with brand fonts and colors. Returned to find settings reset. Had to rebuild multiple times. Email builder reliability wasted significant time.
Scenarios where this product tends to fail users.
Drip is now exclusively focused on e-commerce. SaaS, agencies, and content businesses pay for Shopify integrations they'll never use. Platform design doesn't fit non-ecommerce workflows.
Constant 'error please refresh' messages, site freezing, and settings not saving interrupt work. Email builder unreliability makes campaign creation frustrating and time-consuming.
Live chat requires $99+/month plan. Email support takes days with incomplete answers. Critical issues go unresolved, impacting campaigns and revenue.
Campaign emails go out at wrong times due to scheduling bugs. Time-sensitive promotions miss their window. Can't trust scheduling for important sends.
At 10K subscribers ($184/month), Drip costs as much as Klaviyo without the advanced features. Value proposition weakens as lists grow. Many switch to Klaviyo or Omnisend at this point.
Drip lacks A/B testing in Broadcasts or Workflows. Optimization-focused teams can't test effectively. Must switch to competitors with comprehensive testing.
Klaviyo
E-commerce stores switch for more advanced features. Gain: deeper analytics, better Shopify integration, predictive features. Trade-off: similar or higher pricing.
Omnisend
Budget users switch for lower pricing with similar features. Gain: cheaper plans, SMS included, good e-commerce automation. Trade-off: slightly less sophisticated.
MailerLite
Non-ecommerce users switch for general-purpose platform. Gain: free plan, easier interface, landing pages. Trade-off: less e-commerce specific features.
ActiveCampaign
Users needing CRM + automation switch. Gain: built-in CRM, powerful automation, more versatile. Trade-off: also expensive, steep learning curve.
Brevo
Budget users switch for pay-per-email pricing. Gain: much cheaper for large lists, multi-channel. Trade-off: less e-commerce focused, deliverability concerns.
ConvertKit
Creators switch for creator-focused platform. Gain: designed for content creators, easier to use. Trade-off: less e-commerce integration.
