Grow better with HubSpot
HubSpot is an all-in-one CRM platform (Marketing, Sales, Service, CMS, Operations Hubs). Trustpilot: 1.7/5 from 1,027 reviews. G2 weighted avg: 4.37/5 from 19,472 reviews. Wide gap between power users and frustrated customers.
Patterns extracted from real user feedback — not raw reviews.
HubSpot's already expensive plans underwent major changes in 2024, with many users seeing 5x-20x increases in annual costs for the same feature set. This blindsided customers who had budgeted based on previous pricing.
HubSpot pricing is sliced across four dimensions: products, features, user seats, and number of contacts. Real-world bills can be far higher than headline prices. One company reported paying $1,800/month: $600 for 20K contacts + $800 Marketing Hub + $400 Sales Hub.
Professional and Enterprise tiers require 'professional onboarding' which costs $7,000 (90 days) to $10,000 (120 days). This is non-negotiable for higher tiers, adding significant upfront costs that aren't obvious in headline pricing.
Customers report being charged significant amounts (one user mentioned £1000) without warning when accidentally exceeding contact allowances. HubSpot acknowledges charges under their 'terms' but refuses to credit accounts or restore access.
When subscribing to paid plans, you're contractually obligated to commit for one full year and must pay the entire year even if you want to leave mid-year. There's no monthly option for most plans and no refunds for cancellation.
On Trustpilot (1.9/5), users report customer service takes too long to reply, gives generic advice, and never provides actionable steps. When asked for help, customers are told to read help center articles, join forums, or pay for partner consulting.
HubSpot's comprehensive features come with a steep learning curve. The platform may feel restrictive for complex or customized workflows, and many users struggle to navigate the extensive interface without significant training.
Email handling is problematic - emails to linked inboxes have no settings control and always link to multiple deals. This creates workflow issues for sales teams trying to maintain clean deal records.
Users consistently report that importing data into HubSpot is extremely complicated. Initial setup and field mapping can be confusing, especially with multiple data sources. This creates significant friction when migrating from other CRMs.
HubSpot lacks specific customization options like changing module colors or generating specific report types. Reporting and customization options are not as robust as comprehensive CRMs. Some customizations require hiring software partners at additional cost.
Free CRM is genuinely useful for small teams
HubSpot's free CRM tier offers contact management, deal tracking, and basic marketing tools at no cost. For small teams starting out, this provides genuine value before needing to upgrade.
Extensive integration ecosystem
HubSpot offers 1,000+ integrations through their App Marketplace, connecting with most major business tools. This makes it a central hub for company data and workflows.
All-in-one platform reduces tool sprawl
Having CRM, marketing automation, sales tools, service hub, and CMS in one platform eliminates the need for multiple disconnected tools. Data flows between hubs seamlessly.
Excellent learning resources and documentation
HubSpot Academy offers extensive free courses and certifications. The documentation and community forums are comprehensive, helping users learn the platform.
Clean, modern interface
Despite the learning curve, the interface is modern and well-designed. Once learned, navigation becomes intuitive and the UX is generally praised.
Users: Unlimited users
Storage: Limited
Limitations: No automation workflows, Limited reporting, HubSpot branding everywhere, No phone support, Limited email sends
Users: 2 users included
Storage: Standard
Limitations: Basic automation only, Limited A/B testing, No advanced reporting, Limited sequences
Users: 5 users included
Storage: Large
Limitations: Onboarding fee non-negotiable, Annual contract lock-in, Limited to 5 users before extra charges
Users: 10 users included
Storage: Enterprise
Limitations: Multi-year contracts often pushed, Implementation takes months, Requires dedicated admin
Marketing-focused teams needing full automation
HubSpot's Marketing Hub is genuinely powerful for inbound marketing, lead nurturing, and attribution. If you'll use the full feature set and can afford Professional tier, it delivers value.
Mid-size companies wanting unified platform
If you need CRM + marketing + sales + service in one platform with unified data, HubSpot's all-in-one approach eliminates tool sprawl. Budget $50K-100K+ annually for proper implementation.
Sales teams
Full sales pipeline management with sequences, deals, and forecasting. Sales teams get CRM + sales automation in one platform.
Marketing teams
Marketing Hub has email, forms, landing pages, and automation. Marketing teams can run full campaigns without additional tools.
Companies planning to migrate from another CRM
Data import is extremely complicated and time-consuming. Factor in months of migration work and potential data loss. Consider hiring an implementation partner (additional $5K-50K+ cost).
Enterprise companies with complex needs
Enterprise tier offers powerful features but competes with Salesforce at similar prices. Evaluate whether HubSpot's ecosystem fits your existing tech stack before committing to multi-year contracts.
Startups and small businesses on tight budgets
While the free CRM is useful, the moment you need automation or to remove branding, costs explode. Professional tier is $890/month + $3,000 onboarding. The pricing model is designed to lock you in and upsell aggressively.
Companies without dedicated CRM admins
HubSpot's complexity requires significant training and often a dedicated admin. Without this investment, you'll underutilize the platform while paying enterprise prices.
Businesses needing simple sales CRM
If you just need sales pipeline management, HubSpot is overkill. Pipedrive offers similar functionality at $14-99/user/month with much simpler pricing. HubSpot's all-in-one approach means paying for features you won't use.
Startups on tight budgets
Free CRM is real but paid features are expensive. $7,000+ onboarding fees and annual contracts trap growing companies.
Common buyer's remorse scenarios reported by users.
Users started with the free tier, built their processes around HubSpot, then faced $10K+ annual costs to get features they needed. By then, migration costs made switching prohibitive.
Existing customers were blindsided by 5x-20x price increases at renewal. With annual contracts, they had no escape and faced major budget overruns.
Companies budgeted based on headline prices, not accounting for mandatory onboarding ($3K-$10K), contact overages, additional seats, and implementation partner costs. True first-year costs were 2-3x expected.
Users accidentally exceeded contact allowances and were charged significant amounts without warning. HubSpot enforced charges under their terms with no good-faith resolution.
Companies upgraded to Professional/Enterprise for specific features but the learning curve meant teams never adopted them. They paid enterprise prices for starter-level usage.
Scenarios where this product tends to fail users.
Marketing contacts are billed in tiers. Exceeding your limit triggers automatic charges that can add hundreds to your monthly bill. One user reported £1,000 surprise charge for going over.
Essential features like advanced automation, custom reporting, and A/B testing require Professional tier ($890/month + $3K onboarding). The jump from Starter to Pro is massive.
Plans include limited users (2-10 depending on tier). Additional seats cost $20-$75/month each. A 20-person sales team can add $500-$1,500/month in seat costs alone.
Years of data in HubSpot makes migration extremely complex. Data export is complicated, and you're locked into annual contracts. Migration projects often cost $20K-$100K+ in consultant fees.
Free and Starter tiers have limited support. Even paid support often results in slow, generic responses. Trustpilot reviews report issues taking weeks to resolve while business suffers.
Zoho CRM
Budget-conscious businesses switch to Zoho for similar all-in-one functionality at fraction of the cost. Zoho One includes CRM + 40 apps for $45/user/month.
Freshsales
SMBs switch for better value - Freshsales offers AI-powered CRM features at lower prices with simpler setup and no mandatory onboarding fees.
Pipedrive
Sales teams switch for simpler, cheaper CRM. Gain: visual pipeline, no mandatory fees, transparent pricing. Trade-off: less marketing automation.
Salesforce
Enterprise teams switch for more power. Gain: unlimited customization, AppExchange ecosystem. Trade-off: complex, expensive, requires admin.
ActiveCampaign
Marketing-focused teams switch for better automation. Gain: stronger email automation, lower cost. Trade-off: weaker CRM features.
