Make a website. Make it beautiful. Make it yours.
Squarespace is an all-in-one website builder known for stunning, professional templates and ease of use. It provides domain registration, hosting, ecommerce, scheduling, and marketing tools in one platform, popular among creatives, small businesses, and portfolio sites.
Patterns extracted from real user feedback — not raw reviews.
Squarespace 7.1 doesn't allow template switching once you've created your site. The template you choose is permanent - to change it, you must manually recreate your entire site's look through design settings. This is frustrating for users who want to refresh their design without rebuilding from scratch.
Beyond the built-in style options, meaningful customizations require custom CSS or code injection. The platform only allows 'flat' websites with maximum two navigation levels. Features like page-level CSS, undo functionality beyond text, and copy/paste between pages are missing, frustrating designers.
Squarespace does not offer phone support at all. Support is limited to live chat (4am-8pm EST) and email (24hr response time). Users report frustration when facing urgent technical issues with no way to speak to someone directly. The AI chatbot often sends users in circles before connecting to a human.
Squarespace sites consistently score poorly on Google PageSpeed tests. Users cannot control hosting settings, compress images below 100KB reliably, or use next-gen formats like WebP. Site speed is a Google ranking factor, making this a significant SEO handicap that's nearly impossible to fix.
The Basic and Core plans still charge transaction fees (3% on Business equivalent functionality). Only the Advanced plan ($99/month) eliminates all transaction fees. Digital products incur a 1% fee on all plans except Advanced. These fees add up significantly for growing stores.
Following its IPO, Squarespace raised prices across all plans at renewal, even for users on legacy pricing. The February 2025 price update increased costs across all tiers. Long-term users feel betrayed when locked pricing suddenly increases significantly.
Unlike Wix and WordPress, Squarespace doesn't autosave your work or maintain a history of changes. If your laptop dies, you lose internet, or you accidentally delete content, your work is gone. There's no way to restore deleted pages or roll back to previous versions.
Squarespace has significant SEO limitations: can't edit robots.txt file, no support for nofollow/sponsored link attributes without code, limited schema markup options, JavaScript rendering issues for search engines, and no advanced content categorization. These technical SEO gaps disadvantage serious content strategies.
Users report the website editor being slow, unresponsive, and leading to lost progress. Spacing issues, inconsistencies in the CMS, and frustrating glitches make editing a chore. Mobile vs desktop view switching is unintuitive, often requiring recreation of layouts.
Squarespace doesn't support multiple currencies natively, creating challenges for international customers. Users outside your home currency must use third-party solutions or face currency conversion friction, limiting global sales potential.
Squarespace only supports Stripe, PayPal/Venmo, and Square (US only) for payments. No support for bank transfers, offline payments, or alternative processors. If you need specific payment methods popular in your region, you're out of luck.
Compared to Wix or Shopify, Squarespace has a smaller ecosystem of third-party integrations. If you need specialized functionality - advanced booking, specific CRM integrations, or niche tools - you may find Squarespace doesn't support them. Custom integrations require developer help.
After acquiring Google Domains, Squarespace's migration process caused numerous problems: domains not appearing in accounts, DNS settings failing to propagate, subdomain forwards breaking, lost access to dynamic DNS, and billing failures. Many users reported lost domains and inadequate support.
Users discovered that personal information from account profiles is automatically embedded in page source code without consent or control. This exposes identifying details publicly, raising privacy concerns that Squarespace hasn't adequately addressed.
Stunning, professional templates
Squarespace is renowned for beautiful, designer-quality templates that look polished out of the box. Templates are mobile-responsive and modern, making it easy to create a professional website without design skills. Particularly strong for portfolios, creative businesses, and visual brands.
Extremely easy to use for beginners
Squarespace consistently rates as one of the easiest website builders to learn. The intuitive interface allows users to focus on content rather than technical details. No coding knowledge required for basic sites, and the learning curve is gentle for non-technical users.
All-in-one platform with built-in hosting
Everything is included in one platform: hosting, SSL certificates, domain registration, email, ecommerce, scheduling, and analytics. No need to manage separate services or worry about security updates and backups - Squarespace handles it all automatically.
Mobile-responsive designs by default
All Squarespace templates are automatically mobile-responsive. Your site looks good on phones and tablets without extra configuration. This is increasingly important as mobile traffic dominates, and Squarespace handles responsive design seamlessly.
Built-in scheduling and appointment booking
Squarespace Scheduling (formerly Acuity) is integrated directly into the platform, providing robust appointment booking without third-party tools. Particularly valuable for service businesses, consultants, and professionals who rely on appointments.
Free custom domain for first year
All annual plans include a free custom domain for the first year, reducing initial costs. Domain management is simple within the platform, and SSL is included automatically. Good value for those starting fresh without an existing domain.
Users: 2 contributors
Storage: Unlimited
Limitations: No ecommerce, No advanced analytics, Limited integrations, 2 contributors maximum
Users: Unlimited contributors
Storage: Unlimited
Limitations: Higher transaction fees, No abandoned cart, Limited promotional tools, No advanced scheduling
Users: Unlimited contributors
Storage: Unlimited
Limitations: 1% digital product fee, Email marketing not included, Some scheduling features extra
Users: Unlimited contributors
Storage: Unlimited
Limitations: Still requires payment processor fees, Customization still limited by platform
Creative professionals and portfolio sites
Squarespace's stunning templates are perfect for photographers, designers, artists, and creatives showcasing visual work. Portfolio layouts are beautiful out of the box, and the ease of use allows focus on content rather than technical details.
Small service businesses
The built-in scheduling, contact forms, and professional templates work well for consultants, coaches, and service providers. The all-in-one nature means less complexity managing multiple tools. Good value for businesses that need appointments and simple ecommerce.
Non-technical beginners
Squarespace is one of the easiest website builders to learn. The guided setup, beautiful templates, and all-in-one nature mean beginners can launch professional sites without technical knowledge. Just be aware of limitations as you grow.
International businesses
No native multi-currency support and limited payment processor options create friction for international sales. The platform works but requires workarounds for global businesses. Consider if your target markets have payment method preferences Squarespace doesn't support.
Serious ecommerce stores
Transaction fees, limited payment options, no multi-currency, and basic inventory management make Squarespace unsuitable for serious ecommerce. Growing stores will hit limitations quickly and face higher costs than Shopify or BigCommerce. Physical product features feel like an afterthought.
Content marketers and SEO-focused sites
SEO limitations (slow speed, can't edit robots.txt, limited schema, JavaScript rendering issues) handicap serious content strategies. Bloggers and marketers prioritizing search traffic should consider WordPress or other platforms with stronger SEO capabilities.
Developers and technical users
Limited customization, no template switching in 7.1, CSS only at site level, and a closed ecosystem frustrate technical users. No access to hosting settings, limited APIs, and dependency on the platform's constraints make it unsuitable for custom development needs.
Marketing teams needing advanced workflows
B2B teams hit ceilings quickly: limited integrations, no deep SEO settings, templates that don't adapt to complex marketing systems. Need for dynamic content, automation, and multi-channel campaigns will outgrow Squarespace's capabilities.
Common buyer's remorse scenarios reported by users.
Users build their site on Squarespace 7.1, then realize they want a completely different look. Discovery that templates can't be switched leads to frustration - either rebuild manually or accept the existing design with minor tweaks.
Stores that grow discover Squarespace's ecommerce limitations: no multi-currency, limited payment options, basic inventory, and transaction fees. Migration to Shopify or BigCommerce becomes necessary but painful.
Content creators invest in blogging and SEO only to find Squarespace's technical limitations (slow speed, poor Core Web Vitals, limited schema) prevent competitive rankings. Realize WordPress would have been better for content strategy.
Site goes down or critical bug appears before a launch or important event. Discovery that Squarespace has no phone support and chat has limited hours leads to panic. Issue takes days to resolve via email.
Users spend hours editing their site, lose internet connection or experience a crash, and discover all their work is gone. No version history means no recovery possible. Repeated incidents cause frustration.
After Google Domains migration, users found DNS not propagating, domains missing from accounts, or websites completely inaccessible. Support unable to resolve issues quickly, causing extended downtime.
Users on older pricing discovered significant increases at renewal without adequate warning. The post-IPO price hikes across all plans made Squarespace less competitive, especially for annual subscribers locked into legacy pricing expectations.
Scenarios where this product tends to fail users.
Squarespace 7.1 doesn't allow template switching. Users wanting a fresh design must either manually recreate the new look through settings or start over with a new site. This becomes a major barrier when brand refreshes are needed.
Growing ecommerce stores feel the impact of transaction fees and hit feature limits. Need for multi-currency, advanced inventory, and specialized payment options pushes stores toward Shopify or BigCommerce.
Sites that need to rank competitively in search discover Squarespace's technical limitations: slow speed, limited schema markup, can't edit robots.txt, and JavaScript rendering issues. Migration to WordPress becomes necessary for serious SEO.
Site problems during nights, weekends, or outside 4am-8pm EST leave users stranded with only email support. Urgent issues can take days to resolve, potentially costing sales and damaging reputation.
Businesses wanting to sell internationally discover Squarespace doesn't support multiple currencies. Customers must convert prices manually or use workarounds, creating friction that reduces global sales potential.
As marketing sophistication grows, teams need CRM integrations, advanced automation, and tools Squarespace doesn't support. The limited third-party ecosystem blocks marketing operations from scaling.
Design needs evolve beyond Squarespace's built-in options: custom layouts, advanced animations, unique interactions. Without CSS/code skills, users hit a ceiling where the platform can't deliver their vision.
Former Google Domains customers experience DNS propagation failures, missing domain records, or inaccessible websites. Support struggles to resolve complex domain issues, causing extended downtime.
Wix
Users switch for more flexibility and features. Gain: true drag-and-drop editor, larger app marketplace (500+ apps), more customization options, free plan available. Trade-off: templates not quite as elegant, can feel overwhelming with options, similar SEO limitations.
Shopify
Ecommerce-focused users switch for serious selling capabilities. Gain: powerful ecommerce features, extensive payment options, multi-currency, better inventory management, 8,000+ apps. Trade-off: more expensive, templates less design-focused, still has transaction fees without Shopify Payments.
WordPress
Users needing full control switch for unlimited customization. Gain: complete code ownership, thousands of themes/plugins, best SEO tools, no platform lock-in. Trade-off: requires hosting management, steeper learning curve, security responsibility, more maintenance.
Webflow
Designers switch for more creative control without code. Gain: pixel-perfect design control, CMS flexibility, better animations, cleaner code output. Trade-off: steeper learning curve, more expensive, less beginner-friendly, overkill for simple sites.
Framer
Design-focused users switch for modern capabilities. Gain: advanced animations, React-based components, better performance, modern design tools. Trade-off: newer platform with evolving features, less established ecommerce, smaller community.
Carrd
Simple site needs switch for cost savings. Gain: extremely affordable ($19/year Pro), fast simple sites, clean design. Trade-off: single-page focus, very limited features, no ecommerce, not for complex sites.
