ActiveCampaignvsBrevo

Saas60

Saas62

Score Comparison

Overall

Pricing

Usability

Performance

Support

Reliability

Onboarding

Mobile

Security

Integrations

ActiveCampaignBrevo

Signals Comparison

Pricing

ActiveCampaign

Charged after cancellation - billing continues despite confirmation(10/10)
Now charges for ALL contacts including unsubscribed and bounced(9/10)
Cannot downgrade plans - stuck at higher tier forever(8/10)
Additional features like Conversations cost extra(7/10)

Brevo

Removing Brevo logo costs extra $10.80/month(5/10)

Support

ActiveCampaign

Support quality declined dramatically - now takes days(8/10)

Brevo

Free users get zero support - paid support limited(8/10)

Usability

ActiveCampaign

Email editor has persistent formatting bugs(7/10)
Steep learning curve - not beginner friendly(6/10)
Automations don't behave as expected(7/10)
Documentation and tutorials outdated(5/10)
AI features buggy and don't work correctly(6/10)

Brevo

Automation lacks organization - only basic filters(5/10)
Documentation unclear - learning curve for basic features(5/10)
Email editor difficult to use with inflexible block design(7/10)
SMS feature limited - can't reply to messages individually(6/10)

Performance

ActiveCampaign

Platform slowdowns when handling large datasets(6/10)

Brevo

Platform slow when handling larger contact lists(5/10)

Integrations

ActiveCampaign

Third-party integrations cumbersome to set up(5/10)

Brevo

Shared IP pools hurt sender reputation(6/10)

Customization

ActiveCampaign

No signals

Brevo

Reporting tools lack depth compared to competitors(6/10)

Reliability

ActiveCampaign

No signals

Brevo

Email deliverability significantly below industry average(9/10)
Campaigns suspended despite verified contacts(8/10)

Security

ActiveCampaign

No signals

Brevo

Accounts blocked without explanation or warning(9/10)

Pricing Comparison

ActiveCampaign

Starter

$15/mo

Users: 1 user

Storage: Not specified

Limits: 1 user, basic features only, no landing pages, no CRM, limited automation

Very limited. No landing pages, CRM, or advanced automation. Now charges for ALL contacts including unsubscribed. Annual commitment for best pricing.

Plus

Popular

$49/mo

Users: 3 users

Storage: Not specified

Limits: Limited CRM, basic reporting, some automation triggers locked

Costs scale rapidly: ~$160-200/mo at 5K contacts. Additional users cost extra. Many advanced features still require Pro tier.

Pro

$79/mo

Users: 5 users

Storage: Not specified

Limits: Phone support costs $79 extra. Some enterprise features locked.

Jumps to $320-400/mo at 5K contacts. Still no phone support without extra fee. Conversations feature costs additional.

Enterprise

$145/mo

Users: 10+ users

Storage: Not specified

Limits: Expensive for what you get. Custom pricing means less transparency.

Starting price only. Actual cost much higher based on contacts and add-ons. Annual commitment typically required.

Brevo

Free

Users: Unlimited

Storage: Not specified

Limits: 300 emails/day, no support, Brevo branding, basic features only

No support at all. Brevo logo on all emails. Very limited daily sends. No phone or A/B testing.

Starter

Popular

$9/mo

Users: Unlimited

Storage: Not specified

Limits: Email support only, Brevo branding unless you pay extra, basic analytics

Brevo logo removal costs $10.80/month extra. Scales from $9-69/month based on volume. Email support only, no phone.

Business

$18/mo

Users: Unlimited

Storage: Not specified

Limits: Still need higher tier for full phone support, sales features cost extra

Starts at $18 but can reach $65+ for phone support tier. Additional users for sales features cost $27-58/month each.

BrevoPlus/Enterprise

$0/mo

Users: Unlimited

Storage: Not specified

Limits: Need to contact sales for pricing. Enterprise commitments expected.

Custom pricing means less transparency. Minimum commitment typically required.

Feature Comparison

Feature	ActiveCampaign	Brevo
Email
Email campaigns All plans
Automation
Marketing automation All plans, advanced on Plus+
Visual automation builder Industry-leading
Marketing
WhatsApp messaging All plans
Live chat All plans
Landing pages Plus and above
SMS marketing Add-on cost
Two-way SMS replies Can send, can't reply individually
CRM
Built-in CRM Plus and above
CRM Basic included, sales add-on extra
Integrations
900+ integrations Native + Zapier
Pricing
100K contacts free On free plan
Pay-per-email pricing Profile-based only
Downgrade flexibility Cannot downgrade
Audience
Advanced segmentation Pro and above
Testing
A/B testing in automations Pro and above
A/B testing Business+ plans
Support
Phone support $79 extra cost
Reliability
Industry-average deliverability 27% spam rate vs 15% average

Signals Comparison

Pricing

ActiveCampaign

Charged after cancellation - billing continues despite confirmation(10/10)
Now charges for ALL contacts including unsubscribed and bounced(9/10)
Cannot downgrade plans - stuck at higher tier forever(8/10)
Additional features like Conversations cost extra(7/10)

Brevo

Removing Brevo logo costs extra $10.80/month(5/10)

Support

ActiveCampaign

Support quality declined dramatically - now takes days(8/10)

Brevo

Free users get zero support - paid support limited(8/10)

Usability

ActiveCampaign

Email editor has persistent formatting bugs(7/10)
Steep learning curve - not beginner friendly(6/10)
Automations don't behave as expected(7/10)
Documentation and tutorials outdated(5/10)
AI features buggy and don't work correctly(6/10)

Brevo

Automation lacks organization - only basic filters(5/10)
Documentation unclear - learning curve for basic features(5/10)
Email editor difficult to use with inflexible block design(7/10)
SMS feature limited - can't reply to messages individually(6/10)

Performance

ActiveCampaign

Platform slowdowns when handling large datasets(6/10)

Brevo

Platform slow when handling larger contact lists(5/10)

Integrations

ActiveCampaign

Third-party integrations cumbersome to set up(5/10)

Brevo

Shared IP pools hurt sender reputation(6/10)

Customization

ActiveCampaign

No signals

Brevo

Reporting tools lack depth compared to competitors(6/10)

Reliability

ActiveCampaign

No signals

Brevo

Email deliverability significantly below industry average(9/10)
Campaigns suspended despite verified contacts(8/10)

Security

ActiveCampaign

No signals

Brevo

Accounts blocked without explanation or warning(9/10)

Pricing Comparison

ActiveCampaign

Starter

$15/mo

Users: 1 user

Storage: Not specified

Limits: 1 user, basic features only, no landing pages, no CRM, limited automation

Very limited. No landing pages, CRM, or advanced automation. Now charges for ALL contacts including unsubscribed. Annual commitment for best pricing.

Plus

Popular

$49/mo

Users: 3 users

Storage: Not specified

Limits: Limited CRM, basic reporting, some automation triggers locked

Costs scale rapidly: ~$160-200/mo at 5K contacts. Additional users cost extra. Many advanced features still require Pro tier.

Pro

$79/mo

Users: 5 users

Storage: Not specified

Limits: Phone support costs $79 extra. Some enterprise features locked.

Jumps to $320-400/mo at 5K contacts. Still no phone support without extra fee. Conversations feature costs additional.

Enterprise

$145/mo

Users: 10+ users

Storage: Not specified

Limits: Expensive for what you get. Custom pricing means less transparency.

Starting price only. Actual cost much higher based on contacts and add-ons. Annual commitment typically required.

Brevo

Free

Users: Unlimited

Storage: Not specified

Limits: 300 emails/day, no support, Brevo branding, basic features only

No support at all. Brevo logo on all emails. Very limited daily sends. No phone or A/B testing.

Starter

Popular

$9/mo

Users: Unlimited

Storage: Not specified

Limits: Email support only, Brevo branding unless you pay extra, basic analytics

Brevo logo removal costs $10.80/month extra. Scales from $9-69/month based on volume. Email support only, no phone.

Business

$18/mo

Users: Unlimited

Storage: Not specified

Limits: Still need higher tier for full phone support, sales features cost extra

Starts at $18 but can reach $65+ for phone support tier. Additional users for sales features cost $27-58/month each.

BrevoPlus/Enterprise

$0/mo

Users: Unlimited

Storage: Not specified

Limits: Need to contact sales for pricing. Enterprise commitments expected.

Custom pricing means less transparency. Minimum commitment typically required.

Feature Comparison

Feature	ActiveCampaign	Brevo
Email
Email campaigns All plans
Automation
Marketing automation All plans, advanced on Plus+
Visual automation builder Industry-leading
Marketing
WhatsApp messaging All plans
Live chat All plans
Landing pages Plus and above
SMS marketing Add-on cost
Two-way SMS replies Can send, can't reply individually
CRM
Built-in CRM Plus and above
CRM Basic included, sales add-on extra
Integrations
900+ integrations Native + Zapier
Pricing
100K contacts free On free plan
Pay-per-email pricing Profile-based only
Downgrade flexibility Cannot downgrade
Audience
Advanced segmentation Pro and above
Testing
A/B testing in automations Pro and above
A/B testing Business+ plans
Support
Phone support $79 extra cost
Reliability
Industry-average deliverability 27% spam rate vs 15% average