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  1. Home
  2. Compare
  3. ActiveCampaign vs Drip

ActiveCampaignvsDrip

Saas60
vs
Saas62
ScoresSignalsPricingFeatures

Score Comparison

60
Overall
62
40
Pricing
50
55
Usability
55
60
Performance
50
40
Support
45
60
Reliability
50
45
Onboarding
50
55
Mobile
55
65
Security
65
75
Integrations
75
ActiveCampaignDrip

Signals Comparison

Pricing

ActiveCampaign

  • Charged after cancellation - billing continues despite confirmation(10/10)
  • Now charges for ALL contacts including unsubscribed and bounced(9/10)
  • Cannot downgrade plans - stuck at higher tier forever(8/10)
  • Additional features like Conversations cost extra(7/10)

Drip

  • Expensive compared to similar tools - no free plan(8/10)
  • Live chat support requires $99+/month plan(5/10)
Support

ActiveCampaign

  • Support quality declined dramatically - now takes days(8/10)

Drip

  • Support is slow and gives incomplete answers(8/10)
Usability

ActiveCampaign

  • Email editor has persistent formatting bugs(7/10)
  • Steep learning curve - not beginner friendly(6/10)
  • Automations don't behave as expected(7/10)
  • Documentation and tutorials outdated(5/10)
  • AI features buggy and don't work correctly(6/10)

Drip

  • Constant bugs - 'error please refresh' messages and freezing(8/10)
  • Steep learning curve - hard to find where things are(6/10)
  • Template library feels limited and constraining(5/10)
  • Email builder doesn't save font and color settings(7/10)
  • No A/B testing in Broadcasts or Workflows(6/10)
Performance

ActiveCampaign

  • Platform slowdowns when handling large datasets(6/10)

Drip

No signals

Integrations

ActiveCampaign

  • Third-party integrations cumbersome to set up(5/10)

Drip

  • Not suitable for non-ecommerce businesses(7/10)
Customization

ActiveCampaign

No signals

Drip

  • No landing page builder - missing expected feature(6/10)
  • Analytics and reporting lack depth(6/10)
Reliability

ActiveCampaign

No signals

Drip

  • Campaign emails going out at wrong times(7/10)

Pricing Comparison

ActiveCampaign

Starter
$15/mo

Users: 1 user

Storage: Not specified

Limits: 1 user, basic features only, no landing pages, no CRM, limited automation

Very limited. No landing pages, CRM, or advanced automation. Now charges for ALL contacts including unsubscribed. Annual commitment for best pricing.
Plus
Popular
$49/mo

Users: 3 users

Storage: Not specified

Limits: Limited CRM, basic reporting, some automation triggers locked

Costs scale rapidly: ~$160-200/mo at 5K contacts. Additional users cost extra. Many advanced features still require Pro tier.
Pro
$79/mo

Users: 5 users

Storage: Not specified

Limits: Phone support costs $79 extra. Some enterprise features locked.

Jumps to $320-400/mo at 5K contacts. Still no phone support without extra fee. Conversations feature costs additional.
Enterprise
$145/mo

Users: 10+ users

Storage: Not specified

Limits: Expensive for what you get. Custom pricing means less transparency.

Starting price only. Actual cost much higher based on contacts and add-ons. Annual commitment typically required.

Drip

2,500 Subscribers
Popular
$39/mo

Users: Unlimited

Storage: Not specified

Limits: Email support only, no phone or chat. No A/B testing in workflows.

No free plan. 14-day trial only. Email support only, no live chat. Limited trial sends.
5,000 Subscribers
$89/mo

Users: Unlimited

Storage: Not specified

Limits: Same limitations as entry tier. Support tier unchanged.

Still no live chat support. Price jumps significantly per subscriber tier.
10,000 Subscribers
$184/mo

Users: Unlimited

Storage: Not specified

Limits: Live chat hours limited. No phone support.

At this price, comparable to Klaviyo without all features. Live chat still limited to business hours.
25,000+ Subscribers
$289/mo

Users: Unlimited

Storage: Not specified

Limits: Custom pricing for very large lists means less transparency.

Custom pricing above 100K subscribers. Costs scale significantly with list size.

Feature Comparison

FeatureActiveCampaignDrip
Email
Email campaigns

All plans

Unlimited email sends

All plans

Automation
Marketing automation

All plans, advanced on Plus+

Visual workflow builder

Standout feature

Visual automation builder

Industry-leading

Behavioral triggers

E-commerce focused

CRM
Built-in CRM

Plus and above

Integrations
Shopify integration

Deep integration

WooCommerce integration

Deep integration

900+ integrations

Native + Zapier

Marketing
Landing pages

Plus and above

SMS marketing

Add-on cost

Landing page builder

Not included

Analytics
Revenue tracking

E-commerce focused

Audience
Advanced segmentation

Pro and above

Testing
A/B testing in workflows

Not available

A/B testing in automations

Pro and above

Support
Phone support

$79 extra cost

Live chat support

$99+/mo plans only

Pricing
Free plan

14-day trial only

Pay-per-email pricing

Profile-based only

Downgrade flexibility

Cannot downgrade