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  2. Compare
  3. ActiveCampaign vs Klaviyo

ActiveCampaignvsKlaviyo

Saas60
vs
Saas58
ScoresSignalsPricingFeatures

Score Comparison

60
Overall
58
40
Pricing
35
55
Usability
65
60
Performance
55
40
Support
40
60
Reliability
65
45
Onboarding
55
55
Mobile
60
65
Security
55
75
Integrations
85
ActiveCampaignKlaviyo

Signals Comparison

Pricing

ActiveCampaign

  • Charged after cancellation - billing continues despite confirmation(10/10)
  • Now charges for ALL contacts including unsubscribed and bounced(9/10)
  • Cannot downgrade plans - stuck at higher tier forever(8/10)
  • Additional features like Conversations cost extra(7/10)

Klaviyo

  • Repeated price hikes - third increase in 4 years (up to 25%)(10/10)
  • Pricing based on ALL profiles, not just active subscribers(9/10)
  • Too expensive for small e-commerce startups(7/10)
  • February 2025 billing change shocked legacy users(8/10)
  • SMS credits cost extra on top of already expensive plans(6/10)
Support

ActiveCampaign

  • Support quality declined dramatically - now takes days(8/10)

Klaviyo

  • No phone support - email and chatbot-based help only(8/10)
  • Support just repeats documentation without real help(7/10)
Usability

ActiveCampaign

  • Email editor has persistent formatting bugs(7/10)
  • Steep learning curve - not beginner friendly(6/10)
  • Automations don't behave as expected(7/10)
  • Documentation and tutorials outdated(5/10)
  • AI features buggy and don't work correctly(6/10)

Klaviyo

  • Steep learning curve despite powerful features(5/10)
  • Basic functions unnecessarily complex and time-consuming(6/10)
Performance

ActiveCampaign

  • Platform slowdowns when handling large datasets(6/10)

Klaviyo

  • Segment loading and template editor painfully slow(7/10)
Integrations

ActiveCampaign

  • Third-party integrations cumbersome to set up(5/10)

Klaviyo

  • Duplicate profiles created with no easy way to merge(7/10)
Security

ActiveCampaign

No signals

Klaviyo

  • Accounts suspended without warning or explanation(9/10)

Pricing Comparison

ActiveCampaign

Starter
$15/mo

Users: 1 user

Storage: Not specified

Limits: 1 user, basic features only, no landing pages, no CRM, limited automation

Very limited. No landing pages, CRM, or advanced automation. Now charges for ALL contacts including unsubscribed. Annual commitment for best pricing.
Plus
Popular
$49/mo

Users: 3 users

Storage: Not specified

Limits: Limited CRM, basic reporting, some automation triggers locked

Costs scale rapidly: ~$160-200/mo at 5K contacts. Additional users cost extra. Many advanced features still require Pro tier.
Pro
$79/mo

Users: 5 users

Storage: Not specified

Limits: Phone support costs $79 extra. Some enterprise features locked.

Jumps to $320-400/mo at 5K contacts. Still no phone support without extra fee. Conversations feature costs additional.
Enterprise
$145/mo

Users: 10+ users

Storage: Not specified

Limits: Expensive for what you get. Custom pricing means less transparency.

Starting price only. Actual cost much higher based on contacts and add-ons. Annual commitment typically required.

Klaviyo

Free
Free

Users: 1 user

Storage: Not specified

Limits: 250 profiles, 500 emails, limited support, basic features only

Extremely limited. No support after 60 days. Very few profiles and sends. Essentially a trial.
Email
Popular
$20/mo

Users: Not specified

Storage: Not specified

Limits: Email only. SMS requires upgrade or credits. No phone support.

Price scales rapidly: ~$30/mo at 1K profiles, ~$150/mo at 10K, ~$700/mo at 50K. Charges for ALL profiles, not just active. SMS credits extra.
Email + SMS
$35/mo

Users: Not specified

Storage: Not specified

Limits: Still no phone support. SMS credits run out fast for active users.

SMS credits consumed quickly. International rates much higher. Scaling costs add up fast. Additional credits purchased at premium rates.

Feature Comparison

FeatureActiveCampaignKlaviyo
Email
Email campaigns

All plans

Automation
Marketing automation

All plans, advanced on Plus+

Visual automation builder

Industry-leading

Automation flows

All plans

CRM
Built-in CRM

Plus and above

Integrations
Shopify integration

Best-in-class

WooCommerce integration

Good but not as deep

900+ integrations

Native + Zapier

Marketing
Landing pages

Plus and above

SMS marketing

Add-on cost

Analytics
Revenue attribution

Detailed ROI tracking

Predictive analytics

CLV, churn risk

Audience
Advanced segmentation

Pro and above

Dynamic segmentation

Real-time updates

Testing
A/B testing in automations

Pro and above

A/B testing

All plans

Support
Phone support

$79 extra cost

Pricing
Pay-per-email pricing

Profile-based only

Downgrade flexibility

Cannot downgrade

Data
Profile merge tool

Requires API/manual work