ActiveCampaignvsKlaviyo
Score Comparison
Signals Comparison
ActiveCampaign
- Charged after cancellation - billing continues despite confirmation(10/10)
- Now charges for ALL contacts including unsubscribed and bounced(9/10)
- Cannot downgrade plans - stuck at higher tier forever(8/10)
- Additional features like Conversations cost extra(7/10)
Klaviyo
- Repeated price hikes - third increase in 4 years (up to 25%)(10/10)
- Pricing based on ALL profiles, not just active subscribers(9/10)
- Too expensive for small e-commerce startups(7/10)
- February 2025 billing change shocked legacy users(8/10)
- SMS credits cost extra on top of already expensive plans(6/10)
ActiveCampaign
- Support quality declined dramatically - now takes days(8/10)
Klaviyo
- No phone support - email and chatbot-based help only(8/10)
- Support just repeats documentation without real help(7/10)
ActiveCampaign
- Email editor has persistent formatting bugs(7/10)
- Steep learning curve - not beginner friendly(6/10)
- Automations don't behave as expected(7/10)
- Documentation and tutorials outdated(5/10)
- AI features buggy and don't work correctly(6/10)
Klaviyo
- Steep learning curve despite powerful features(5/10)
- Basic functions unnecessarily complex and time-consuming(6/10)
ActiveCampaign
- Platform slowdowns when handling large datasets(6/10)
Klaviyo
- Segment loading and template editor painfully slow(7/10)
ActiveCampaign
- Third-party integrations cumbersome to set up(5/10)
Klaviyo
- Duplicate profiles created with no easy way to merge(7/10)
ActiveCampaign
No signals
Klaviyo
- Accounts suspended without warning or explanation(9/10)
Pricing Comparison
ActiveCampaign
Users: 1 user
Storage: Not specified
Limits: 1 user, basic features only, no landing pages, no CRM, limited automation
Users: 3 users
Storage: Not specified
Limits: Limited CRM, basic reporting, some automation triggers locked
Users: 5 users
Storage: Not specified
Limits: Phone support costs $79 extra. Some enterprise features locked.
Users: 10+ users
Storage: Not specified
Limits: Expensive for what you get. Custom pricing means less transparency.
Klaviyo
Users: 1 user
Storage: Not specified
Limits: 250 profiles, 500 emails, limited support, basic features only
Users: Not specified
Storage: Not specified
Limits: Email only. SMS requires upgrade or credits. No phone support.
Users: Not specified
Storage: Not specified
Limits: Still no phone support. SMS credits run out fast for active users.
Feature Comparison
| Feature | ActiveCampaign | Klaviyo |
|---|---|---|
| Email campaigns All plans | ||
| Automation | ||
| Marketing automation All plans, advanced on Plus+ | ||
| Visual automation builder Industry-leading | ||
| Automation flows All plans | ||
| CRM | ||
| Built-in CRM Plus and above | ||
| Integrations | ||
| Shopify integration Best-in-class | ||
| WooCommerce integration Good but not as deep | ||
| 900+ integrations Native + Zapier | ||
| Marketing | ||
| Landing pages Plus and above | ||
| SMS marketing Add-on cost | ||
| Analytics | ||
| Revenue attribution Detailed ROI tracking | ||
| Predictive analytics CLV, churn risk | ||
| Audience | ||
| Advanced segmentation Pro and above | ||
| Dynamic segmentation Real-time updates | ||
| Testing | ||
| A/B testing in automations Pro and above | ||
| A/B testing All plans | ||
| Support | ||
| Phone support $79 extra cost | ||
| Pricing | ||
| Pay-per-email pricing Profile-based only | ||
| Downgrade flexibility Cannot downgrade | ||
| Data | ||
| Profile merge tool Requires API/manual work | ||