ActiveCampaign
Mailchimp
ActiveCampaign
Mailchimp
ActiveCampaign
Mailchimp
ActiveCampaign
Mailchimp
ActiveCampaign
Mailchimp
ActiveCampaign
No signals
Mailchimp
ActiveCampaign
No signals
Mailchimp
ActiveCampaign
No signals
Mailchimp
Users: 1 user
Storage: Not specified
Limits: 1 user, basic features only, no landing pages, no CRM, limited automation
Users: 3 users
Storage: Not specified
Limits: Limited CRM, basic reporting, some automation triggers locked
Users: 5 users
Storage: Not specified
Limits: Phone support costs $79 extra. Some enterprise features locked.
Users: 10+ users
Storage: Not specified
Limits: Expensive for what you get. Custom pricing means less transparency.
Users: 1 user
Storage: Not specified
Limits: Only 250 contacts, 500 emails, single audience, no automation, no phone/chat support, Mailchimp branding
Users: 3 users
Storage: Not specified
Limits: Limited automation, no advanced segmentation, basic reporting, 3 audience limit
Users: 5 users
Storage: Not specified
Limits: Some advanced features still limited, 5 audience limit
Users: Unlimited
Storage: Not specified
Limits: Extremely expensive for what you get compared to alternatives
| Feature | ActiveCampaign | Mailchimp |
|---|---|---|
| Email campaigns All plans | ||
| Automation | ||
| Marketing automation All plans, advanced on Plus+ | ||
| Visual automation builder Industry-leading | ||
| Marketing | ||
| Automation Limited on lower tiers | ||
| Landing pages Plus and above | ||
| SMS marketing Add-on cost | ||
| CRM | ||
| Built-in CRM Plus and above | ||
| CRM features Very basic | ||
| Testing | ||
| A/B testing Essentials and above | ||
| A/B testing in automations Pro and above | ||
| Audience | ||
| Segmentation Advanced on Standard+ | ||
| Advanced segmentation Pro and above | ||
| Integrations | ||
| 300+ integrations E-commerce, CRM, apps | ||
| 900+ integrations Native + Zapier | ||
| Support | ||
| Phone support $79 extra cost | ||
| Free migration support DIY only | ||
| Pricing | ||
| Generous free plan Only 250 contacts now | ||
| Pay-per-email pricing Profile-based only | ||
| Contact-based pricing Charges for ALL contacts | ||
| Downgrade flexibility Cannot downgrade | ||