- Pick it if you are:
- Mid-size SaaS companies with product teams; Enterprise companies with complex analytics needs
- Top complaint:
- Massive pricing jump from free to paid - sticker shock
- Price:
- Free plan
- Pick it if you are:
- EU businesses needing GDPR-friendly analytics; Teams replacing Google Analytics with similar depth
- Top complaint:
- Matomo shows 'no data' even though tracking code is installed
- Price:
- Free plan, paid from $29/mo
Score Comparison
Signals Comparison
Amplitude
- Massive pricing jump from free to paid - sticker shock(9/10)
- Event limits hit fast: free plan cut from 10M to 2M events(8/10)
Matomo
- Matomo Cloud prices by 'hits' and charges overage fees(6/10)
- Heatmaps, funnels and search keywords cost extra with self-hosting(6/10)
Amplitude
- Steep learning curve - takes weeks to master(8/10)
- Features siloed - can't transfer queries between sections(6/10)
- UI constantly changing - hard to keep up(5/10)
- No month-to-date or week-to-date selection(5/10)
- Too complex for non-technical users(6/10)
Matomo
- Matomo has a steep learning curve and dated interface(5/10)
Amplitude
- Reports load slowly with unnecessary details(6/10)
Matomo
- Matomo archiving is slow or runs out of memory on busy sites(8/10)
- Matomo for WordPress can bloat the database and slow the site(5/10)
Amplitude
- Multi-device session tracking merges users incorrectly(7/10)
- Data export limitations prevent AI analysis(5/10)
- Ad blockers drop Amplitude tracking events(6/10)
Matomo
- 'Keyword not defined' replaces organic search keywords(5/10)
Amplitude
- Support provides generic, unhelpful responses(7/10)
Matomo
- Matomo support is email-only and community-driven for free users(5/10)
Amplitude
- Significant user overcounting due to MTU tracking(7/10)
- Session replay stopped working without fix(7/10)
- Events not showing in Amplitude charts(7/10)
Matomo
- Matomo reports not updating: archiving cron not running(7/10)
- 'Oops... there was a problem during the request' error in Matomo(6/10)
- Ad blockers make Matomo undercount visitors(6/10)
- Matomo visitor numbers don't match Google Analytics or Search Console(5/10)
- Self-hosting means you own upgrades, backups and security patches(6/10)
Amplitude
- Event taxonomy planning takes 4-6 weeks(6/10)
Matomo
- Matomo shows 'no data' even though tracking code is installed(7/10)
Amplitude
No signals
Matomo
- Matomo still needs a cookie banner outside France(6/10)
Pricing Comparison
Amplitude
Users: Unlimited team members, 1 space
Storage: 1 year data access; 10 saved charts per org
Limits: No behavioral cohorts, heatmaps, custom events, A/B testing, experiment results, webhooks, scheduled syncs or customer support
Users: Unlimited team members, 3 spaces
Storage: 2 years data access
Limits: No A/B/n testing, experiment results, conversion drivers, SSO, RBAC or response SLA
Users: Unlimited
Storage: Unlimited data access
Limits: No RBAC/SCIM, data access controls or dedicated customer success
Users: Unlimited
Storage: Unlimited data access
Limits: Negotiated contracts
Matomo
Users: Unlimited users
Storage: Unlimited hits (you provide the server)
Limits: No premium plugins (heatmaps, session recording, funnels, custom reports, form analytics, A/B testing), email support not included, you run upgrades and cron archiving yourself
Users: 30 team members
Storage: 24 months of raw data, 30 websites
Limits: Entry tier limited to 50K hits, higher tiers cost more, email cancellation not accepted
Users: 30 team members
Storage: 24 months of raw data, 30 websites
Limits: Auto-renews, cancellation applies at the end of the billing period with no proration
Users: Up to 4 users
Storage: Up to 5M hits per month
Limits: Max 4 users, no Cohorts, Multi-Channel Attribution or White Label
Users: Up to 20 users
Storage: Up to 30M hits per month
Limits: No trial listed, no A/B testing or SAML/LDAP SSO
Users: Up to 50 users
Storage: Up to 100M hits per month
Limits: VIP tier (51+ users, 100M+ hits) is custom priced
Feature Comparison
| Feature | Amplitude | Matomo |
|---|---|---|
| Analytics | ||
| Event Analytics Core feature, very powerful | ||
| Funnel Analysis Industry-leading | ||
| Retention Analysis Industry-leading | ||
| Behavioral Cohorts Plus plan and above | ||
| User Journeys Pathfinder feature | ||
| Session Replay Available on all plans but can be buggy | ||
| Real-time Data Growth plan for streaming | ||
| Deployment | ||
| Self-hosting (GPL) Free Community edition | ||
| Cloud hosting Frankfurt, Germany | ||
| Self-hosting SaaS only, no self-hosting | ||
| Privacy | ||
| Cookieless / consent-exempt mode CNIL exemption requires correct configuration | ||
| IP anonymisation | ||
| Analysis | ||
| Segments | ||
| Goals and e-commerce E-commerce analytics may need consent | ||
| Experimentation | ||
| A/B Testing Growth plan and above | ||
| Feature Flags Unlimited on all plans | ||
| Behavior | ||
| Heatmaps and session recording Premium plugin | ||
| Funnels and users flow Premium plugin | ||
| Reporting | ||
| Custom Dashboards Plus plan and above | ||
| Optimization | ||
| A/B testing Enterprise bundle | ||
| SEO | ||
| Search keywords from Google Search Console Premium plugin on-premise, aggregated only | ||
| Data Collection | ||
| Autocapture Manual event tracking required | ||
| Migration | ||
| Google Analytics import | ||
| Integrations | ||
| Web SDK Well supported | ||
| iOS SDK Well supported | ||
| Android SDK Well supported | ||
| React Native SDK Available | ||
| Data Warehouse Sync Available on paid plans | ||
| Developer | ||
| Tracking and reporting API | ||
| Tag manager Matomo Tag Manager | ||
| API Access Available on all plans | ||
| Pricing | ||
| Free managed cloud plan Cloud has a trial only | ||
| Usability | ||
| Lightweight single-page dashboard Interface is dense compared with Plausible | ||
| Security | ||
| SSO/SAML Enterprise only | ||
| Collaboration | ||
| Team Collaboration Shared dashboards and analyses | ||
Have an app idea? Our small team builds any software: web and mobile apps, games, desktop, AI tools. Price agreed together.
Talk to us