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  1. Home
  2. Compare
  3. beehiiv vs Ghost

beehiivvsGhost

Platform
vs
Platform
ScoresSignalsPricingFeatures

Score Comparison

62
Overall
68
70
Pricing
55
75
Usability
80
60
Performance
90
35
Support
50
55
Reliability
70
80
Onboarding
65
65
Mobile
85
55
Security
80
55
Integrations
55
beehiivGhost

Signals Comparison

Support

beehiiv

  • Customer support is slow and sometimes non-existent(8/10)

Ghost

  • Customer support is dismissive and limited(8/10)
Reliability

beehiiv

  • Core features break frequently(9/10)
  • Email deliverability issues on shared domain(8/10)

Ghost

No signals

Integrations

beehiiv

  • Stripe integration is buggy and causes customer friction(9/10)
  • Zapier integration has issues(5/10)

Ghost

  • Mailgun-only email requirement frustrates users(7/10)
  • No native e-commerce - memberships only(5/10)
Pricing

beehiiv

  • Pricing becomes steep for growing newsletters(7/10)

Ghost

  • Ghost(Pro) pricing is expensive compared to alternatives(8/10)
  • Rigid refund policy leaves users frustrated(6/10)
  • Free trial deletion catches users off guard(6/10)
Usability

beehiiv

  • Automation capabilities are limited compared to competitors(7/10)
  • Website builder is buggy and unintuitive(6/10)
  • Lack of tags and lists was confusing (now partially addressed)(5/10)
  • Help documentation is inadequate(5/10)
  • Segment processing is slow for larger lists(5/10)

Ghost

  • No proper media library management(7/10)
  • Backup and migration is problematic(8/10)
  • Limited beyond publishing - not a full CMS(6/10)
  • Poor internationalization - English-focused(6/10)
  • Analytics are basic - only 90 days(5/10)
Customization

beehiiv

  • Opt-in forms and email templates look bad(5/10)

Ghost

  • Limited customization without code knowledge(7/10)
Security

beehiiv

  • Spam and abuse reports go unaddressed(8/10)

Ghost

No signals

Onboarding

beehiiv

No signals

Ghost

  • Self-hosting requires system admin skills(6/10)

Pricing Comparison

beehiiv

Launch (Free)
Free

Users: 1

Storage: Unlimited

Limits: 2,500 subscriber cap, No monetization, No AI tools, No priority support, beehiiv branding

beehiiv branding on emails. No monetization features (ads, Boosts, paid subscriptions). Limited support (chatbot only).
Scale
Popular
$43/mo

Users: 3

Storage: Unlimited

Limits: 3 team members max, 1 publication, Pricing scales with subscribers

Price increases with subscribers: $43 for 1K, $59 for 2.5K, $89 for 5K, $119 for 10K, etc. Annual billing saves ~16%.
Max
$86/mo

Users: Unlimited

Storage: Unlimited

Limits: Still scales with subscriber count, 10 publication limit

Price increases with subscribers similar to Scale. Annual billing saves ~16%.
Enterprise
Free

Users: Unlimited

Storage: Unlimited

Limits: Only for large publishers (100K+ subscribers), Custom pricing

Custom pricing for 100K+ subscribers. Requires sales call and contract.

Ghost

Self-Hosted
Free

Users: Unlimited

Storage: Depends on host

Limits: Requires technical skills, server management, and ongoing maintenance. Mailgun setup required for newsletters.

Server hosting ($5-50+/month), Mailgun email costs (variable), your time for maintenance and updates. Total cost often equals or exceeds Ghost(Pro).
Starter
$15/mo

Users: 1 staff

Storage: Limited

Limits: 1,000 members max, 1 staff only, Monday-Friday email support, 90-day analytics only

Monthly billing is $18/month. Member limits can be hit quickly. Upgrade required for team access.
Publisher
Popular
$29/mo

Users: 3 staff

Storage: Standard

Limits: 1,000 members included, Mailgun-only emails, Limited theme marketplace

Monthly billing is $35/month. Still limited to 1,000 members included. Scaling adds per-member costs.
Business
$199/mo

Users: 15 staff

Storage: Large

Limits: 1,000 members base, Expensive for small publishers, Significant price jump from Publisher

Monthly billing is $239/month. Large jump from Publisher tier. Same 1,000 member base limit.
Enterprise
Free

Users: Custom

Storage: Custom

Limits: Pricing not transparent, Minimum subscriber requirements, Annual commitments

Pricing starts after 100,000 subscribers. Requires sales discussion. Annual contracts likely required.

Feature Comparison

FeaturebeehiivGhost
Growth
Referral program

Customizable rewards for subscriber referrals

Publishing
Built-in newsletters

Native email newsletters with Stripe integration

Website builder

Built-in but buggy

Markdown editor

Clean, distraction-free writing experience

Stable website hosting

Reported downtime issues

Monetization
Boosts (paid recommendations)

Earn by recommending other newsletters

Membership/subscriptions

Paid subscriptions with tiered access

Ad network

Sponsored links revenue (Scale+)

Paid subscriptions

Scale plan and above

Performance
Fast page loads

Significantly faster than WordPress

SEO
Native SEO

Built-in SEO without plugins needed

Pricing
Free tier (2,500 subs)

Generous free plan

Self-hosting option

Open-source, can self-host for free (with complexity)

Development
Headless CMS API

Powerful Content API for custom frontends

Analytics
Analytics dashboard

Comprehensive newsletter metrics

Branding
Custom domain

Available on all plans

Maintenance
No plugin management

Most features built-in, no plugin conflicts

Marketing
Basic automation

Scale plan+, limited compared to competitors

Advanced automation

Limited triggers and workflows

Integrations
Multiple email providers

Mailgun only - no SendGrid, SES, etc.

Segmentation
Subscriber tags

Recently added

Customization
Visual theme customization

Code required for customization beyond basics

Large theme marketplace

Only 92 themes total, 15 free

Support
Responsive support

Slow/chatbot-first, premium for humans

Weekend support

Starter tier has Monday-Friday only

Comprehensive documentation

Outdated, gaps in coverage

Selling
E-commerce

Memberships only, no product sales

Payments
Reliable Stripe integration

Bug reports and errors

Content
Media library management

No proper media organization or reuse

Deliverability
Dedicated IP

Enterprise only

Core
Full website builder

Publishing-focused only, not full CMS

Localization
Multi-language support

English-focused, portal/emails hard to translate