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  1. Home
  2. Compare
  3. Brevo vs Klaviyo

BrevovsKlaviyo

Saas62
vs
Saas58
ScoresSignalsPricingFeatures

Score Comparison

62
Overall
58
80
Pricing
35
60
Usability
65
55
Performance
55
40
Support
40
40
Reliability
65
65
Onboarding
55
60
Mobile
60
45
Security
55
70
Integrations
85
BrevoKlaviyo

Signals Comparison

Usability

Brevo

  • Automation lacks organization - only basic filters(5/10)
  • Documentation unclear - learning curve for basic features(5/10)
  • Email editor difficult to use with inflexible block design(7/10)
  • SMS feature limited - can't reply to messages individually(6/10)

Klaviyo

  • Steep learning curve despite powerful features(5/10)
  • Basic functions unnecessarily complex and time-consuming(6/10)
Performance

Brevo

  • Platform slow when handling larger contact lists(5/10)

Klaviyo

  • Segment loading and template editor painfully slow(7/10)
Customization

Brevo

  • Reporting tools lack depth compared to competitors(6/10)

Klaviyo

No signals

Pricing

Brevo

  • Removing Brevo logo costs extra $10.80/month(5/10)

Klaviyo

  • Repeated price hikes - third increase in 4 years (up to 25%)(10/10)
  • Pricing based on ALL profiles, not just active subscribers(9/10)
  • Too expensive for small e-commerce startups(7/10)
  • February 2025 billing change shocked legacy users(8/10)
  • SMS credits cost extra on top of already expensive plans(6/10)
Integrations

Brevo

  • Shared IP pools hurt sender reputation(6/10)

Klaviyo

  • Duplicate profiles created with no easy way to merge(7/10)
Reliability

Brevo

  • Email deliverability significantly below industry average(9/10)
  • Campaigns suspended despite verified contacts(8/10)

Klaviyo

No signals

Security

Brevo

  • Accounts blocked without explanation or warning(9/10)

Klaviyo

  • Accounts suspended without warning or explanation(9/10)
Support

Brevo

  • Free users get zero support - paid support limited(8/10)

Klaviyo

  • No phone support - email and chatbot-based help only(8/10)
  • Support just repeats documentation without real help(7/10)

Pricing Comparison

Brevo

Free
Free

Users: Unlimited

Storage: Not specified

Limits: 300 emails/day, no support, Brevo branding, basic features only

No support at all. Brevo logo on all emails. Very limited daily sends. No phone or A/B testing.
Starter
Popular
$9/mo

Users: Unlimited

Storage: Not specified

Limits: Email support only, Brevo branding unless you pay extra, basic analytics

Brevo logo removal costs $10.80/month extra. Scales from $9-69/month based on volume. Email support only, no phone.
Business
$18/mo

Users: Unlimited

Storage: Not specified

Limits: Still need higher tier for full phone support, sales features cost extra

Starts at $18 but can reach $65+ for phone support tier. Additional users for sales features cost $27-58/month each.
BrevoPlus/Enterprise
$0/mo

Users: Unlimited

Storage: Not specified

Limits: Need to contact sales for pricing. Enterprise commitments expected.

Custom pricing means less transparency. Minimum commitment typically required.

Klaviyo

Free
Free

Users: 1 user

Storage: Not specified

Limits: 250 profiles, 500 emails, limited support, basic features only

Extremely limited. No support after 60 days. Very few profiles and sends. Essentially a trial.
Email
Popular
$20/mo

Users: Not specified

Storage: Not specified

Limits: Email only. SMS requires upgrade or credits. No phone support.

Price scales rapidly: ~$30/mo at 1K profiles, ~$150/mo at 10K, ~$700/mo at 50K. Charges for ALL profiles, not just active. SMS credits extra.
Email + SMS
$35/mo

Users: Not specified

Storage: Not specified

Limits: Still no phone support. SMS credits run out fast for active users.

SMS credits consumed quickly. International rates much higher. Scaling costs add up fast. Additional credits purchased at premium rates.

Feature Comparison

FeatureBrevoKlaviyo
Email
Email campaigns

All plans

Marketing
SMS marketing

All plans, pay-per-message

WhatsApp messaging

All plans

Live chat

All plans

Two-way SMS replies

Can send, can't reply individually

Automation
Automation flows

All plans

Marketing automation

Business+ for advanced

Integrations
Shopify integration

Best-in-class

WooCommerce integration

Good but not as deep

CRM
CRM

Basic included, sales add-on extra

Analytics
Revenue attribution

Detailed ROI tracking

Predictive analytics

CLV, churn risk

Pricing
100K contacts free

On free plan

Pay-per-email pricing

Not per contact

Audience
Dynamic segmentation

Real-time updates

Testing
A/B testing

Business+ plans

Support
Phone support

Business plan $65+/mo only

Reliability
Industry-average deliverability

27% spam rate vs 15% average

Data
Profile merge tool

Requires API/manual work