BrevovsMailchimp
Score Comparison
Signals Comparison
Brevo
- Automation lacks organization - only basic filters(5/10)
- Documentation unclear - learning curve for basic features(5/10)
- Email editor difficult to use with inflexible block design(7/10)
- SMS feature limited - can't reply to messages individually(6/10)
Mailchimp
- Email builder has clunky formatting and weird quirks(7/10)
Brevo
- Platform slow when handling larger contact lists(5/10)
Mailchimp
- Platform runs slow with large contact lists(6/10)
Brevo
- Reporting tools lack depth compared to competitors(6/10)
Mailchimp
- Advanced features like automation are confusing to set up(6/10)
Brevo
- Removing Brevo logo costs extra $10.80/month(5/10)
Mailchimp
- Free plan gutted from 2000 to just 250 contacts(9/10)
- Pricing explodes as subscriber list grows(9/10)
- Billing continues after account deletion(8/10)
- Advanced features require expensive paid plans(7/10)
- Forced upgrades by restricting accounts before limits reached(7/10)
Brevo
- Shared IP pools hurt sender reputation(6/10)
Mailchimp
- E-commerce sync creates duplicate contacts(5/10)
Brevo
- Email deliverability significantly below industry average(9/10)
- Campaigns suspended despite verified contacts(8/10)
Mailchimp
- Emails frequently land in spam or promotions folders(9/10)
Brevo
- Accounts blocked without explanation or warning(9/10)
Mailchimp
- Accounts suspended without clear explanation(8/10)
Brevo
- Free users get zero support - paid support limited(8/10)
Mailchimp
- Customer service is nonexistent with no phone support(9/10)
Pricing Comparison
Brevo
Users: Unlimited
Storage: Not specified
Limits: 300 emails/day, no support, Brevo branding, basic features only
Users: Unlimited
Storage: Not specified
Limits: Email support only, Brevo branding unless you pay extra, basic analytics
Users: Unlimited
Storage: Not specified
Limits: Still need higher tier for full phone support, sales features cost extra
Users: Unlimited
Storage: Not specified
Limits: Need to contact sales for pricing. Enterprise commitments expected.
Mailchimp
Users: 1 user
Storage: Not specified
Limits: Only 250 contacts, 500 emails, single audience, no automation, no phone/chat support, Mailchimp branding
Users: 3 users
Storage: Not specified
Limits: Limited automation, no advanced segmentation, basic reporting, 3 audience limit
Users: 5 users
Storage: Not specified
Limits: Some advanced features still limited, 5 audience limit
Users: Unlimited
Storage: Not specified
Limits: Extremely expensive for what you get compared to alternatives
Feature Comparison
| Feature | Brevo | Mailchimp |
|---|---|---|
| Email campaigns All plans | ||
| Marketing | ||
| SMS marketing All plans, pay-per-message | ||
| Automation Limited on lower tiers | ||
| WhatsApp messaging All plans | ||
| Landing pages All plans | ||
| Live chat All plans | ||
| Two-way SMS replies Can send, can't reply individually | ||
| Automation | ||
| Marketing automation Business+ for advanced | ||
| Audience | ||
| Segmentation Advanced on Standard+ | ||
| CRM | ||
| CRM Basic included, sales add-on extra | ||
| CRM features Very basic | ||
| Integrations | ||
| 300+ integrations E-commerce, CRM, apps | ||
| Pricing | ||
| 100K contacts free On free plan | ||
| Pay-per-email pricing Not per contact | ||
| Generous free plan Only 250 contacts now | ||
| Contact-based pricing Charges for ALL contacts | ||
| Testing | ||
| A/B testing Business+ plans | ||
| Support | ||
| Phone support Business plan $65+/mo only | ||
| Free migration support DIY only | ||
| Reliability | ||
| Industry-average deliverability 27% spam rate vs 15% average | ||