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  1. Home
  2. Compare
  3. Brevo vs Mailchimp

BrevovsMailchimp

Saas62
vs
Saas52
ScoresSignalsPricingFeatures

Score Comparison

62
Overall
52
80
Pricing
35
60
Usability
65
55
Performance
55
40
Support
30
40
Reliability
50
65
Onboarding
70
60
Mobile
60
45
Security
60
70
Integrations
80
BrevoMailchimp

Signals Comparison

Usability

Brevo

  • Automation lacks organization - only basic filters(5/10)
  • Documentation unclear - learning curve for basic features(5/10)
  • Email editor difficult to use with inflexible block design(7/10)
  • SMS feature limited - can't reply to messages individually(6/10)

Mailchimp

  • Email builder has clunky formatting and weird quirks(7/10)
Performance

Brevo

  • Platform slow when handling larger contact lists(5/10)

Mailchimp

  • Platform runs slow with large contact lists(6/10)
Customization

Brevo

  • Reporting tools lack depth compared to competitors(6/10)

Mailchimp

  • Advanced features like automation are confusing to set up(6/10)
Pricing

Brevo

  • Removing Brevo logo costs extra $10.80/month(5/10)

Mailchimp

  • Free plan gutted from 2000 to just 250 contacts(9/10)
  • Pricing explodes as subscriber list grows(9/10)
  • Billing continues after account deletion(8/10)
  • Advanced features require expensive paid plans(7/10)
  • Forced upgrades by restricting accounts before limits reached(7/10)
Integrations

Brevo

  • Shared IP pools hurt sender reputation(6/10)

Mailchimp

  • E-commerce sync creates duplicate contacts(5/10)
Reliability

Brevo

  • Email deliverability significantly below industry average(9/10)
  • Campaigns suspended despite verified contacts(8/10)

Mailchimp

  • Emails frequently land in spam or promotions folders(9/10)
Security

Brevo

  • Accounts blocked without explanation or warning(9/10)

Mailchimp

  • Accounts suspended without clear explanation(8/10)
Support

Brevo

  • Free users get zero support - paid support limited(8/10)

Mailchimp

  • Customer service is nonexistent with no phone support(9/10)

Pricing Comparison

Brevo

Free
Free

Users: Unlimited

Storage: Not specified

Limits: 300 emails/day, no support, Brevo branding, basic features only

No support at all. Brevo logo on all emails. Very limited daily sends. No phone or A/B testing.
Starter
Popular
$9/mo

Users: Unlimited

Storage: Not specified

Limits: Email support only, Brevo branding unless you pay extra, basic analytics

Brevo logo removal costs $10.80/month extra. Scales from $9-69/month based on volume. Email support only, no phone.
Business
$18/mo

Users: Unlimited

Storage: Not specified

Limits: Still need higher tier for full phone support, sales features cost extra

Starts at $18 but can reach $65+ for phone support tier. Additional users for sales features cost $27-58/month each.
BrevoPlus/Enterprise
$0/mo

Users: Unlimited

Storage: Not specified

Limits: Need to contact sales for pricing. Enterprise commitments expected.

Custom pricing means less transparency. Minimum commitment typically required.

Mailchimp

Free
Free

Users: 1 user

Storage: Not specified

Limits: Only 250 contacts, 500 emails, single audience, no automation, no phone/chat support, Mailchimp branding

Contacts halved to 250 in 2026. Daily send limit of 250 emails. Mailchimp branding on all emails. No support.
Essentials
$13/mo

Users: 3 users

Storage: Not specified

Limits: Limited automation, no advanced segmentation, basic reporting, 3 audience limit

Price increases significantly with contact count. 10× contact monthly send limit. Extra contacts charged at premium rates.
Standard
Popular
$20/mo

Users: 5 users

Storage: Not specified

Limits: Some advanced features still limited, 5 audience limit

12× contact monthly send limit. Price jumps significantly with more contacts. Annual discount available but commits you longer.
Premium
$350/mo

Users: Unlimited

Storage: Not specified

Limits: Extremely expensive for what you get compared to alternatives

Jumps to ~$1,300/month at 200K contacts. 15× contact send cap. Phone support finally available at this tier only.

Feature Comparison

FeatureBrevoMailchimp
Email
Email campaigns

All plans

Marketing
SMS marketing

All plans, pay-per-message

Automation

Limited on lower tiers

WhatsApp messaging

All plans

Landing pages

All plans

Live chat

All plans

Two-way SMS replies

Can send, can't reply individually

Automation
Marketing automation

Business+ for advanced

Audience
Segmentation

Advanced on Standard+

CRM
CRM

Basic included, sales add-on extra

CRM features

Very basic

Integrations
300+ integrations

E-commerce, CRM, apps

Pricing
100K contacts free

On free plan

Pay-per-email pricing

Not per contact

Generous free plan

Only 250 contacts now

Contact-based pricing

Charges for ALL contacts

Testing
A/B testing

Business+ plans

Support
Phone support

Business plan $65+/mo only

Free migration support

DIY only

Reliability
Industry-average deliverability

27% spam rate vs 15% average