- Pick it if you are:
- Budget-conscious small businesses; Businesses with large contact lists emailed infrequently
- Top complaint:
- Email deliverability significantly below industry average
- Price:
- Free plan, paid from $9/mo
- Pick it if you are:
- Small businesses on a tight budget; Small Shopify or WooCommerce stores
- Top complaint:
- Sender account suspended without warning
- Price:
- Free plan, paid from $9/mo
Score Comparison
Signals Comparison
Brevo
- Email deliverability significantly below industry average(9/10)
- Campaigns suspended despite verified contacts(8/10)
Sender
- Sender account suspended without warning(9/10)
- Suspension thresholds are much stricter than people expect(8/10)
Brevo
- Accounts blocked without explanation or warning(9/10)
Sender
No signals
Brevo
- Free users get zero support - paid support limited(8/10)
Sender
No signals
Brevo
- Email editor difficult to use with inflexible block design(7/10)
- SMS feature limited - can't reply to messages individually(6/10)
- Automation lacks organization - only basic filters(5/10)
- Documentation unclear - learning curve for basic features(5/10)
Sender
- Templates are limited and look dated(4/10)
- Popup forms not showing on the website(4/10)
Brevo
- Platform slow when handling larger contact lists(5/10)
Sender
- Sender emails going to spam(7/10)
Brevo
- Reporting tools lack depth compared to competitors(6/10)
Sender
- Automation and segmentation feel too light for advanced marketers(5/10)
Brevo
- Removing Brevo logo costs extra $10.80/month(5/10)
Sender
- No refund after suspension or for unused plans(8/10)
- Automatic upgrade to a bigger plan at renewal(6/10)
- Unused email credits are lost when you downgrade(5/10)
Brevo
- Shared IP pools hurt sender reputation(6/10)
Sender
- Integrations are thinner than Mailchimp or Klaviyo(4/10)
Brevo
No signals
Sender
- Account verification blocks sending at the start(6/10)
- Cold outreach and purchased lists get accounts shut down(7/10)
Pricing Comparison
Brevo
Users: Unlimited contacts; 1 user seat on marketing plans below Professional (Professional includes 10)
Limits: 300 emails/day, Brevo logo on emails, no marketing automation workflows, no A/B testing, no phone support
Limits: No automation workflows or A/B testing (Standard), basic reporting, email support only
Limits: Same as Starter
Limits: Email support only; 1 landing page; phone support and deliverability specialist need Professional
Limits: Same as Standard
Users: 10 seats included
Limits: Dedicated IP, SSO and multi-account management are Enterprise
Users: 10 seats included
Limits: Same as Professional
Users: Custom
Limits: Contact sales for pricing
Sender
Users: 1 seat
Storage: 2,500 subscribers, 15,000 emails/month
Limits: Sender branding, 1 seat, no A/B testing, no SMS campaigns, no auto-resend to non-openers, no custom domain for landing pages
Users: 3 seats
Storage: From 500 subscribers (6,000 emails/month)
Limits: No advanced automation or advanced reports, no priority support
Users: 3 seats
Storage: From 500 subscribers
Limits: Discount for first-time users only
Users: 10 seats
Storage: From 500 subscribers (12,000 emails/month on entry tier)
Limits: No SSO or SLA (Enterprise only)
Users: 10 seats
Storage: From 500 subscribers
Limits: Discount for first-time users only
Storage: 5,000 email credits
Limits: Expensive per email compared with monthly plans
Users: Unlimited seats
Storage: Unlimited emails
Limits: Requires demo
Feature Comparison
| Feature | Brevo | Sender |
|---|---|---|
| Email campaigns All plans | ||
| Automation | ||
| Email automation Advanced automation on Professional | ||
| Marketing automation Business+ for advanced | ||
| Marketing | ||
| SMS marketing All plans, pay-per-message | ||
| WhatsApp messaging All plans | ||
| Live chat All plans | ||
| Two-way SMS replies Can send, can't reply individually | ||
| Channels | ||
| SMS campaigns Paid plans, priced per country | ||
| Transactional email Included on Free | ||
| Lead capture | ||
| Popups and embedded forms | ||
| Landing pages | ||
| CRM | ||
| CRM Basic included, sales add-on extra | ||
| Built-in CRM | ||
| Pricing | ||
| 100K contacts free On free plan | ||
| Pay-per-email pricing Not per contact | ||
| Ecommerce | ||
| Shopify and WooCommerce integration Abandoned cart and purchase triggers | ||
| Testing | ||
| A/B testing Business+ plans | ||
| Deliverability | ||
| Dedicated IP Professional with 20,000+ subscribers | ||
| Support | ||
| Phone support Business plan $65+/mo only | ||
| Security | ||
| SSO Enterprise only | ||
| Reliability | ||
| Industry-average deliverability 27% spam rate vs 15% average | ||
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