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  3. Close vs HubSpot

ClosevsHubSpot

Saas62
vs
Saas
ScoresSignalsPricingFeatures

Score Comparison

62
Overall
54
45
Pricing
30
70
Usability
60
55
Performance
65
55
Support
35
55
Reliability
70
70
Onboarding
40
60
Mobile
60
70
Security
75
45
Integrations
80
CloseHubSpot

Signals Comparison

Pricing

Close

  • Very expensive, especially for calling features(8/10)

HubSpot

  • Pricing compounds across multiple dimensions(9/10)
  • 2024 pricing changes caused 5x-20x cost increases(10/10)
  • Mandatory onboarding fees of $7,000-$10,000(9/10)
  • Annual contract lock-in with no early termination(8/10)
  • Unexpected charges when exceeding contact limits(9/10)
Performance

Close

  • New lead page update caused productivity drop(8/10)
  • Call quality issues with slowness and voice distortion(7/10)

HubSpot

No signals

Customization

Close

  • Limited customization - no custom features(6/10)

HubSpot

  • Limited customization without expensive add-ons(5/10)
Integrations

Close

  • Limited integrations with popular platforms(6/10)

HubSpot

No signals

Usability

Close

  • Duplicate leads on import - no opt-out option(5/10)
  • Difficult email analytics and cost tracking(5/10)
  • Smart views difficult to set up(4/10)
  • Limited post-sale client relationship features(5/10)

HubSpot

  • Steep learning curve and complex navigation(6/10)
  • Email handling lacks control settings(5/10)
Support

Close

  • Support responds with templates, slow to help(5/10)

HubSpot

  • Customer service issues - slow and generic responses(8/10)
Reliability

Close

  • AI notes sometimes inaccurate(4/10)

HubSpot

No signals

Onboarding

Close

  • Cannot cancel trial without contacting support(4/10)

HubSpot

  • Data import is extremely complicated(7/10)

Pricing Comparison

Close

Startup
$49/yr

Users: 3 users max

Storage: Not specified

Limits: No power dialer, No workflow automation, No predictive dialer, 3 user maximum

Outbound calling minutes charged separately, Limited to 3 users, $59/month if billed monthly
Professional
Popular
$99/yr

Users: Unlimited users

Storage: Not specified

Limits: No predictive dialer, No custom roles, Limited reporting

AI Call Assistant add-on $50/mo + $0.02/min, Premium phone numbers extra, $109/month if billed monthly
Enterprise
$139/yr

Users: Unlimited users

Storage: Not specified

Limits: Still limited integrations compared to HubSpot/Salesforce

$149/month if billed monthly, AI features still have usage costs, Enrichment charged on usage
AI Call Assistant Add-on
$50/mo

Users: Per organization

Storage: N/A

Limits: Usage-based pricing can add up quickly for high-volume calling teams

Additional $0.02 per minute usage fee on top of base price

HubSpot

Free Tools
Free

Users: Unlimited users

Storage: Limited

Limits: No automation workflows, Limited reporting, HubSpot branding everywhere, No phone support, Limited email sends

HubSpot branding on all customer-facing tools, Very limited email marketing, No automation
Starter
$20/mo

Users: 2 users included

Storage: Standard

Limits: Basic automation only, Limited A/B testing, No advanced reporting, Limited sequences

Annual billing required ($15/mo), Additional users $20/mo each, Contact tier overage charges
Professional
Popular
$890/mo

Users: 5 users included

Storage: Large

Limits: Onboarding fee non-negotiable, Annual contract lock-in, Limited to 5 users before extra charges

MANDATORY $3,000 onboarding fee, Annual commitment required, Additional seats $45/mo, 2,000 marketing contacts included - overages expensive
Enterprise
$3600/mo

Users: 10 users included

Storage: Enterprise

Limits: Multi-year contracts often pushed, Implementation takes months, Requires dedicated admin

MANDATORY $7,000-$10,000 onboarding fee, Annual contract required, 10,000 marketing contacts included - overages add up fast

Feature Comparison

FeatureCloseHubSpot
Communication
Built-in calling

Core strength, all plans

Power dialer

Professional and above

Predictive dialer

Enterprise only

SMS messaging

All plans

Core
Free CRM

Genuinely useful free tier

Marketing
Marketing automation

Professional tier+ ($890/mo)

Email marketing

Limited on free, full on Starter+

A/B testing

Professional tier+ only

Sales
Sales pipeline

All tiers

Predictive lead scoring

Enterprise only ($3,600/mo)

Automation
Email sequences

All plans

Workflow automation

Professional and above

Reporting
Custom reporting

Professional tier+ only

AI
AI Call Assistant

$50/mo + $0.02/min add-on

AI Email Assistant

Professional and above

Integrations
1000+ integrations

Via App Marketplace

WhatsApp integration

Not available

Learning
HubSpot Academy

Free courses and certifications

Customization
Remove HubSpot branding

Starter tier+ only

Custom fields

Limited flexibility

Custom objects

Enterprise only

Security
SSO/SAML

Enterprise only

Admin
Role-based access

Enterprise only

Pricing
Monthly billing option

Annual contracts required for most plans

Transparent pricing

Complex 4-dimension pricing model

Onboarding
Free onboarding

Mandatory paid onboarding $3K-$10K

Easy data migration

Data import is extremely complicated