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  2. Compare
  3. Constant Contact vs Klaviyo

Constant ContactvsKlaviyo

Saas52
vs
Saas58
ScoresSignalsPricingFeatures

Score Comparison

52
Overall
58
30
Pricing
35
60
Usability
65
55
Performance
55
45
Support
40
60
Reliability
65
65
Onboarding
55
55
Mobile
60
60
Security
55
45
Integrations
85
Constant ContactKlaviyo

Signals Comparison

Pricing

Constant Contact

  • Cancellation extremely difficult - must call during business hours(9/10)
  • No refunds on prepayments - even for hardship cases(10/10)
  • Expensive compared to modern alternatives(8/10)
  • SMS costs extra - overage fees for exceeding limits(5/10)
  • Auto-renewal charges without clear consent(8/10)

Klaviyo

  • Repeated price hikes - third increase in 4 years (up to 25%)(10/10)
  • Pricing based on ALL profiles, not just active subscribers(9/10)
  • Too expensive for small e-commerce startups(7/10)
  • February 2025 billing change shocked legacy users(8/10)
  • SMS credits cost extra on top of already expensive plans(6/10)
Support

Constant Contact

  • Lack of empathy and transparency from billing/support(8/10)

Klaviyo

  • No phone support - email and chatbot-based help only(8/10)
  • Support just repeats documentation without real help(7/10)
Usability

Constant Contact

  • Platform glitchy and slow to load(6/10)
  • Over the top for small businesses and nonprofits(5/10)
  • Formatting inconsistent across devices and email clients(5/10)

Klaviyo

  • Steep learning curve despite powerful features(5/10)
  • Basic functions unnecessarily complex and time-consuming(6/10)
Integrations

Constant Contact

  • Integrations leave much to be desired - relies on Zapier(6/10)

Klaviyo

  • Duplicate profiles created with no easy way to merge(7/10)
Customization

Constant Contact

  • Automation capabilities limited for advanced needs(6/10)

Klaviyo

No signals

Reliability

Constant Contact

  • Very strict about what you're allowed to send(5/10)

Klaviyo

No signals

Security

Constant Contact

No signals

Klaviyo

  • Accounts suspended without warning or explanation(9/10)
Performance

Constant Contact

No signals

Klaviyo

  • Segment loading and template editor painfully slow(7/10)

Pricing Comparison

Constant Contact

Lite
$12/mo

Users: 1 user

Storage: 1 GB

Limits: No automation, 1 user, basic features only, Constant Contact branding

No automation. Very limited features. Scales to ~$50/month at 2,500 contacts. SMS costs extra.
Standard
Popular
$35/mo

Users: 3 users

Storage: 10 GB

Limits: 3 users max, cancellation requires phone call, no refunds on prepayments

Jumps to $75/month at 2,500 contacts. Auto-renewal may charge without clear consent. SMS add-on extra.
Premium
$80/mo

Users: Unlimited

Storage: 25 GB

Limits: Expensive for what you get compared to competitors

Very expensive at scale. Overage fees if exceeding limits. Phone cancellation still required.

Klaviyo

Free
Free

Users: 1 user

Storage: Not specified

Limits: 250 profiles, 500 emails, limited support, basic features only

Extremely limited. No support after 60 days. Very few profiles and sends. Essentially a trial.
Email
Popular
$20/mo

Users: Not specified

Storage: Not specified

Limits: Email only. SMS requires upgrade or credits. No phone support.

Price scales rapidly: ~$30/mo at 1K profiles, ~$150/mo at 10K, ~$700/mo at 50K. Charges for ALL profiles, not just active. SMS credits extra.
Email + SMS
$35/mo

Users: Not specified

Storage: Not specified

Limits: Still no phone support. SMS credits run out fast for active users.

SMS credits consumed quickly. International rates much higher. Scaling costs add up fast. Additional credits purchased at premium rates.

Feature Comparison

FeatureConstant ContactKlaviyo
Email
Email campaigns

All plans

Email templates

Library available

Automation
Marketing automation

Standard+ only, basic

Automation flows

All plans

Advanced automation

Limited capabilities

Marketing
Event marketing

Unique feature

SMS marketing

Add-on from $10/mo

Support
Phone support

Available, also needed to cancel

Integrations
Shopify integration

Best-in-class

WooCommerce integration

Good but not as deep

Testing
A/B testing

Subject lines, Standard+

Analytics
Revenue attribution

Detailed ROI tracking

Predictive analytics

CLV, churn risk

Pricing
60-day free trial

No credit card required

Online cancellation

Must call to cancel

Refunds on prepayments

No refund policy

Pay-per-email pricing

Profile-based only since 2025

Competitive pricing

50%+ more expensive

Audience
Dynamic segmentation

Real-time updates

Data
Profile merge tool

Requires API/manual work