- Pick it if you are:
- Bloggers and content sites; Agencies managing many client sites
- Top complaint:
- Is Fathom Analytics free? No free plan, and the trial needs a card
- Price:
- From $15/mo
- Pick it if you are:
- Bloggers and content sites; EU businesses avoiding cookie banners
- Top complaint:
- Plausible not tracking visitors after installation
- Price:
- Free plan, paid from $9/mo
Score Comparison
Signals Comparison
Fathom Analytics
- Is Fathom Analytics free? No free plan, and the trial needs a card(6/10)
- Why is Fathom Analytics so expensive for small sites?(5/10)
- Custom events count toward the Fathom pageview limit(5/10)
- Fathom Analytics doesn't give refunds(5/10)
Plausible Analytics
- Plausible raised prices and grandfathered older subscribers(6/10)
- Why is Plausible so expensive for high-traffic sites?(6/10)
- No free plan for Plausible Cloud(5/10)
- Plausible dashboard locked after exceeding pageview limit(5/10)
Fathom Analytics
- Fathom dashboard locked after going over the plan limit(7/10)
- Fathom blocked by ad blockers after custom domains were removed(6/10)
- Fathom removed uptime monitoring in 2023(3/10)
- Fathom Analytics not tracking visits after installation(6/10)
- Fathom only showing the homepage in stats(5/10)
- Fathom numbers don't match Google Analytics(4/10)
Plausible Analytics
- Plausible not tracking visitors after installation(7/10)
- Ad blockers still block Plausible unless you set up a proxy(6/10)
- Self-hosted Plausible CE is overrun by bot traffic(7/10)
- Plausible numbers don't match Google Analytics(4/10)
Fathom Analytics
- No funnels, user flows or heatmaps in Fathom(5/10)
Plausible Analytics
- Funnels, revenue and custom properties locked to the Business plan(5/10)
- Plausible open source edition missing features(5/10)
Fathom Analytics
- Fathom can't be self-hosted and isn't open source(4/10)
Plausible Analytics
No signals
Fathom Analytics
- Fathom not tracking page changes in single-page apps(5/10)
- GA4 import into Fathom leaves out events(4/10)
Plausible Analytics
- Self-hosted Plausible upgrades break pageview logging(6/10)
- Google Analytics import to Plausible is limited(4/10)
Fathom Analytics
No signals
Plausible Analytics
- Plausible custom events and goals not showing(5/10)
- Plausible too basic for product and marketing analytics(5/10)
Pricing Comparison
Fathom Analytics
Storage: Full history kept while subscribed
Limits: No funnels, user journeys, heatmaps or session replay. No self-hosting.
Storage: Full history kept while subscribed
Limits: Same as monthly plan.
Plausible Analytics
Users: 1 user
Storage: 3 years data retention
Limits: Single site, solo use. No team members, shared links, funnels, custom properties, revenue or Stats API.
Users: Up to 3 team members
Storage: 3 years data retention
Limits: No funnels, user journeys, custom properties, ecommerce revenue, Stats API or Looker Studio connector.
Users: Up to 10 team members
Storage: 5 years data retention
Limits: SSO, Sites API, managed proxy and raw data exports require Enterprise.
Users: 10+ team members
Storage: 5+ years data retention
Limits: No funnels, user journeys, ecommerce revenue, SSO or Sites API. Basic bot filtering only. Released about twice a year, community support only.
Feature Comparison
| Feature | Fathom Analytics | Plausible Analytics |
|---|---|---|
| Privacy | ||
| Cookieless tracking | ||
| EU data isolation EU visitor data processed in the EU automatically | ||
| Tracking | ||
| Goals and custom events Goal must be created in Site settings | ||
| Custom events and revenue fathom.trackEvent() with optional _value | ||
| Scroll depth and form submission tracking Added 2025 | ||
| Funnels / user journeys | ||
| Heatmaps / session replay | ||
| Custom properties Business plan | ||
| Custom domain / ad-blocker bypass Removed March 2023 | ||
| Managed proxy Enterprise only | ||
| Analysis | ||
| Funnels Business plan; Cloud only | ||
| User journeys Business plan, added May 2026 | ||
| Ecommerce revenue attribution Business plan | ||
| Session recordings / heatmaps | ||
| Cohort / retention reports | ||
| Integrations | ||
| Google Search Console integration | ||
| GA4 importer Free on all plans; daily data, no events | ||
| Analytics API | ||
| Stats API Business plan, 600 requests/hour | ||
| Looker Studio connector Business plan | ||
| Migration | ||
| Google Analytics 4 import Daily aggregates only | ||
| Reporting | ||
| Shared dashboards Public or password-protected | ||
| Email reports and CSV export | ||
| Monitoring | ||
| Uptime monitoring Removed October 2023 | ||
| Security | ||
| SSO Enterprise | ||
| Hosting | ||
| Self-hosting Cloud only, closed source | ||
| Pricing | ||
| Free cloud plan 30-day trial only | ||
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