- Pick it if you are:
- Bloggers and content sites; Agencies managing many client sites
- Top complaint:
- Is Fathom Analytics free? No free plan, and the trial needs a card
- Price:
- From $15/mo
- Pick it if you are:
- Developers and indie makers; Personal blogs and small sites
- Top complaint:
- Umami not tracking visitors after installing the script
- Price:
- Free plan, paid from $20/mo
Score Comparison
Signals Comparison
Fathom Analytics
- Is Fathom Analytics free? No free plan, and the trial needs a card(6/10)
- Why is Fathom Analytics so expensive for small sites?(5/10)
- Custom events count toward the Fathom pageview limit(5/10)
- Fathom Analytics doesn't give refunds(5/10)
Umami
- Umami Cloud event counting and overage charges(4/10)
- Umami Cloud free plan limited to one site and 6 months of data(4/10)
Fathom Analytics
- Fathom dashboard locked after going over the plan limit(7/10)
- Fathom blocked by ad blockers after custom domains were removed(6/10)
- Fathom removed uptime monitoring in 2023(3/10)
- Fathom Analytics not tracking visits after installation(6/10)
- Fathom only showing the homepage in stats(5/10)
- Fathom numbers don't match Google Analytics(4/10)
Umami
- Umami not tracking visitors after installing the script(7/10)
- Ad blockers block Umami unless you rename or proxy the script(6/10)
- Umami v3 dropped MySQL support(7/10)
- Umami database migrations fail on large databases(8/10)
- Umami shows wrong country or 'Unknown' location(5/10)
- Umami stops recording events when you hit your spending budget(5/10)
Fathom Analytics
- No funnels, user flows or heatmaps in Fathom(5/10)
Umami
- Outbound link and custom event tracking needs manual markup(4/10)
Fathom Analytics
- Fathom can't be self-hosted and isn't open source(4/10)
Umami
No signals
Fathom Analytics
- Fathom not tracking page changes in single-page apps(5/10)
- GA4 import into Fathom leaves out events(4/10)
Umami
No signals
Fathom Analytics
No signals
Umami
- Why is Umami so slow on large websites?(6/10)
Fathom Analytics
No signals
Umami
- Umami visit duration shows 0 seconds and bounce rate looks too high(4/10)
- Umami dashboard not loading with uBlock Origin enabled(4/10)
Fathom Analytics
No signals
Umami
- Umami Docker can't connect to the database(6/10)
Fathom Analytics
No signals
Umami
- Umami GitHub issues go stale without answers(4/10)
Pricing Comparison
Fathom Analytics
Storage: Full history kept while subscribed
Limits: No funnels, user journeys, heatmaps or session replay. No self-hosting.
Storage: Full history kept while subscribed
Limits: Same as monthly plan.
Umami
Users: 1 user, no team members
Storage: 100K events/month, 6 months data retention
Limits: 1 website only, no team members, no API or MCP access, no integrations, no data import, no email reports, no session replays or heatmaps, no white-labeling, no email support
Users: Up to 10 team members
Storage: 1M events/month, 2 years data retention
Limits: No session replays, heatmaps, white-labeling or streaming API
Users: Unlimited team members
Storage: 10M events/month, 5 years data retention
Limits: No SAML SSO, audit log or uptime SLA (Enterprise only)
Users: Custom
Storage: Custom events and retention
Users: Unlimited
Storage: Limited only by your database
Limits: Community support only; you handle scaling, upgrades, ad-blocker proxying and geo headers yourself
Feature Comparison
| Feature | Fathom Analytics | Umami |
|---|---|---|
| Privacy | ||
| Cookieless tracking | ||
| EU data isolation EU visitor data processed in the EU automatically | ||
| Tracking | ||
| Custom events and revenue fathom.trackEvent() with optional _value | ||
| Custom events and properties data-umami-event attributes or umami.track() | ||
| Funnels / user journeys | ||
| Heatmaps / session replay | ||
| Custom domain / ad-blocker bypass Removed March 2023 | ||
| Tracking links and pixels Added in v3 | ||
| Reports | ||
| Funnels | ||
| Retention and cohorts Cohorts added in v3 | ||
| User journeys | ||
| Revenue and attribution | ||
| UTM reports | ||
| Integrations | ||
| Google Search Console integration | ||
| GA4 importer Free on all plans; daily data, no events | ||
| Analytics API | ||
| API access Cloud: Pro and above | ||
| Reporting | ||
| Shared dashboards Public or password-protected | ||
| Email reports and CSV export | ||
| Email reports Cloud: Pro and above | ||
| Behavior | ||
| Session replay Cloud: Business plan only | ||
| Heatmaps Cloud: Business plan only | ||
| Monitoring | ||
| Uptime monitoring Removed October 2023 | ||
| Performance | ||
| Core Web Vitals data-performance attribute | ||
| Hosting | ||
| Self-hosting Cloud only, closed source | ||
| Security | ||
| Two-factor authentication Self-hosted needs TWO_FACTOR_ENCRYPTION_KEY | ||
| SAML SSO Cloud Enterprise only | ||
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