Ghost
Webflow
Ghost
Webflow
No signals
Ghost
Webflow
Ghost
Webflow
Ghost
Webflow
Ghost
Webflow
Ghost
No signals
Webflow
Ghost
No signals
Webflow
Ghost
No signals
Webflow
Users: Unlimited
Storage: Depends on host
Limits: Requires technical skills, server management, and ongoing maintenance. Mailgun setup required for newsletters.
Users: 1 staff
Storage: Limited
Limits: 1,000 members max, 1 staff only, Monday-Friday email support, 90-day analytics only
Users: 3 staff
Storage: Standard
Limits: 1,000 members included, Mailgun-only emails, Limited theme marketplace
Users: 15 staff
Storage: Large
Limits: 1,000 members base, Expensive for small publishers, Significant price jump from Publisher
Users: Custom
Storage: Custom
Limits: Pricing not transparent, Minimum subscriber requirements, Annual commitments
Users: 1 user
Storage: Limited
Limits: Only 2 pages, No custom domain, Webflow branding, Very limited bandwidth and CMS
Users: 1 user
Storage: Limited
Limits: No CMS, No ecommerce, Limited visits, Single seat only
Users: 3 editors
Storage: Limited
Limits: 2,000 CMS items max, No ecommerce, Limited editors
Users: 10 editors
Storage: Limited
Limits: 10,000 CMS items cap, Enterprise required for more, No simultaneous editing
Users: 3 editors
Storage: Limited
Limits: 2% transaction fee, 500 products max, $50K annual sales limit
Users: 10 editors
Storage: Limited
Limits: 5,000 products max, $200K annual sales limit, Limited ecommerce features
Users: 15 editors
Storage: Limited
Limits: 15,000 products cap, Still missing advanced ecommerce features, Very expensive
| Feature | Ghost | Webflow |
|---|---|---|
| Publishing | ||
| Built-in newsletters Native email newsletters with Stripe integration | ||
| Markdown editor Clean, distraction-free writing experience | ||
| Design | ||
| Visual design control Pixel-perfect control rivaling hand-coded sites | ||
| Interactions/animations Advanced scroll and hover animations | ||
| Monetization | ||
| Membership/subscriptions Paid subscriptions with tiered access | ||
| Development | ||
| Clean code export Export HTML/CSS/JS - not fully locked in | ||
| Headless CMS API Powerful Content API for custom frontends | ||
| Performance | ||
| Fast page loads Significantly faster than WordPress | ||
| Global CDN hosting Amazon CloudFront and Fastly | ||
| Content | ||
| CMS capabilities Yes, but 10,000 item limit without Enterprise | ||
| Multi-author blog support No user roles like WordPress | ||
| Media library management No proper media organization or reuse | ||
| Unlimited CMS items 10,000 max - Enterprise for more | ||
| SEO | ||
| Native SEO Built-in SEO without plugins needed | ||
| Selling | ||
| Ecommerce Available but limited features vs Shopify | ||
| E-commerce Memberships only, no product sales | ||
| Pricing | ||
| Self-hosting option Open-source, can self-host for free (with complexity) | ||
| Free plan Very limited - 2 pages only | ||
| Hosting | ||
| Custom domain Paid plans only | ||
| Maintenance | ||
| No plugin management Most features built-in, no plugin conflicts | ||
| Security | ||
| SSL certificate Included on all plans | ||
| Integrations | ||
| Multiple email providers Mailgun only - no SendGrid, SES, etc. | ||
| Enterprise integrations No native Salesforce, HubSpot, Segment | ||
| Customization | ||
| Visual theme customization Code required for customization beyond basics | ||
| Large theme marketplace Only 92 themes total, 15 free | ||
| Collaboration | ||
| Real-time collaboration Enterprise only - one editor at a time otherwise | ||
| Support | ||
| Live chat support Email only - 2 week response times | ||
| Weekend support Starter tier has Monday-Friday only | ||
| Core | ||
| Full website builder Publishing-focused only, not full CMS | ||
| Usability | ||
| Beginner-friendly 3-month learning curve, CSS knowledge needed | ||
| Localization | ||
| Multi-language support English-focused, portal/emails hard to translate | ||
| Features | ||
| Form builder Built-in with logic on higher plans | ||
