Ghost
Wix
Ghost
Wix
Ghost
Wix
Ghost
Wix
Ghost
Wix
Ghost
Wix
No signals
Ghost
No signals
Wix
Ghost
No signals
Wix
Users: Unlimited
Storage: Depends on host
Limits: Requires technical skills, server management, and ongoing maintenance. Mailgun setup required for newsletters.
Users: 1 staff
Storage: Limited
Limits: 1,000 members max, 1 staff only, Monday-Friday email support, 90-day analytics only
Users: 3 staff
Storage: Standard
Limits: 1,000 members included, Mailgun-only emails, Limited theme marketplace
Users: 15 staff
Storage: Large
Limits: 1,000 members base, Expensive for small publishers, Significant price jump from Publisher
Users: Custom
Storage: Custom
Limits: Pricing not transparent, Minimum subscriber requirements, Annual commitments
Users: 1 user
Storage: 500 MB
Limits: Wix ads on site, No custom domain, Very limited storage, No ecommerce features, Limited support access
Users: 2 collaborators
Storage: 2 GB
Limits: Only 2 GB storage, No ecommerce, Limited marketing tools, 2 collaborators only
Users: 5 collaborators
Storage: 50 GB
Limits: Limited advanced ecommerce, No advanced shipping, Basic automations only
Users: 10 collaborators
Storage: 100 GB
Limits: 100 GB storage cap, Advanced reporting limited, No priority support
Users: 15 collaborators
Storage: Unlimited
Limits: Expensive jump from Business tier, Still platform limitations on SEO/code access
| Feature | Ghost | Wix |
|---|---|---|
| Publishing | ||
| Built-in newsletters Native email newsletters with Stripe integration | ||
| Markdown editor Clean, distraction-free writing experience | ||
| Design | ||
| Drag-and-drop editor True drag-and-drop with pixel-perfect placement | ||
| Template library 900+ templates across categories | ||
| Template switching Cannot switch templates after publishing | ||
| Monetization | ||
| Membership/subscriptions Paid subscriptions with tiered access | ||
| Performance | ||
| Fast page loads Significantly faster than WordPress | ||
| Pricing | ||
| Free plan Available but with Wix ads and limitations | ||
| Self-hosting option Open-source, can self-host for free (with complexity) | ||
| SEO | ||
| Native SEO Built-in SEO without plugins needed | ||
| Features | ||
| App marketplace 500+ apps, quality varies | ||
| AI website builder Wix ADI for quick starts | ||
| Booking/scheduling Built-in appointment booking | ||
| Development | ||
| Headless CMS API Powerful Content API for custom frontends | ||
| Code access Limited - can't fully customize | ||
| Selling | ||
| Ecommerce Core plan and above, with limitations | ||
| E-commerce Memberships only, no product sales | ||
| Multi-currency Restricted options for international | ||
| POS system US/Canada only | ||
| Maintenance | ||
| No plugin management Most features built-in, no plugin conflicts | ||
| Hosting | ||
| Custom domain Free first year on paid plans | ||
| Integrations | ||
| Multiple email providers Mailgun only - no SendGrid, SES, etc. | ||
| Security | ||
| SSL certificate Included on all plans | ||
| Customization | ||
| Visual theme customization Code required for customization beyond basics | ||
| Large theme marketplace Only 92 themes total, 15 free | ||
| Migration | ||
| Site export No way to export site or content | ||
| Marketing | ||
| Advanced SEO tools Limited schema markup and URL control | ||
| Analytics Basic - advanced analytics limited | ||
| Content | ||
| Media library management No proper media organization or reuse | ||
| Support | ||
| Weekend support Starter tier has Monday-Friday only | ||
| Core | ||
| Full website builder Publishing-focused only, not full CMS | ||
| Localization | ||
| Multi-language support English-focused, portal/emails hard to translate | ||
