Ghost
WordPress
Ghost
WordPress
No signals
Ghost
WordPress
No signals
Ghost
WordPress
Ghost
WordPress
Ghost
WordPress
Ghost
No signals
WordPress
Ghost
No signals
WordPress
Ghost
No signals
WordPress
Users: Unlimited
Storage: Depends on host
Limits: Requires technical skills, server management, and ongoing maintenance. Mailgun setup required for newsletters.
Users: 1 staff
Storage: Limited
Limits: 1,000 members max, 1 staff only, Monday-Friday email support, 90-day analytics only
Users: 3 staff
Storage: Standard
Limits: 1,000 members included, Mailgun-only emails, Limited theme marketplace
Users: 15 staff
Storage: Large
Limits: 1,000 members base, Expensive for small publishers, Significant price jump from Publisher
Users: Custom
Storage: Custom
Limits: Pricing not transparent, Minimum subscriber requirements, Annual commitments
Users: Unlimited
Storage: 1 GB
Limits: WordPress.com subdomain only, Ads displayed, No plugins, Very limited storage, Basic themes only
Users: Unlimited
Storage: 6 GB
Limits: No plugins, Limited themes, No monetization, Basic features only
Users: Unlimited
Storage: 13 GB
Limits: Limited plugins, Not full self-hosted flexibility, Template restrictions
Users: Unlimited
Storage: 50 GB
Limits: More expensive than self-hosted alternatives, Annual commitment
Users: Unlimited
Storage: 50 GB
Limits: Extensions cost extra, Annual commitment, Less control than self-hosted
Users: Unlimited
Storage: Depends on host
Limits: Requires hosting, Maintenance responsibility, Technical knowledge needed, Security management
| Feature | Ghost | WordPress |
|---|---|---|
| Publishing | ||
| Built-in newsletters Native email newsletters with Stripe integration | ||
| Markdown editor Clean, distraction-free writing experience | ||
| Core | ||
| Open-source software Completely free, open-source CMS | ||
| Full website builder Publishing-focused only, not full CMS | ||
| Monetization | ||
| Membership/subscriptions Paid subscriptions with tiered access | ||
| Ecosystem | ||
| 60,000+ plugins Massive plugin ecosystem for any feature | ||
| Large developer community Easy to find developers and resources | ||
| Performance | ||
| Fast page loads Significantly faster than WordPress | ||
| Fast out of the box Requires optimization for speed | ||
| Selling | ||
| WooCommerce e-commerce Leading open-source e-commerce | ||
| E-commerce Memberships only, no product sales | ||
| SEO | ||
| Native SEO Built-in SEO without plugins needed | ||
| Best-in-class SEO Comprehensive SEO with plugins | ||
| Development | ||
| Headless CMS API Powerful Content API for custom frontends | ||
| Customization | ||
| Unlimited customization Complete flexibility with code access | ||
| Visual theme customization Code required for customization beyond basics | ||
| Large theme marketplace Only 92 themes total, 15 free | ||
| Pricing | ||
| Self-hosting option Open-source, can self-host for free (with complexity) | ||
| Hosting | ||
| Managed hosting available WordPress.com and managed hosts | ||
| Maintenance | ||
| No plugin management Most features built-in, no plugin conflicts | ||
| Maintenance-free Requires regular updates and monitoring | ||
| Integrations | ||
| Multiple email providers Mailgun only - no SendGrid, SES, etc. | ||
| Security | ||
| Automatic security updates Requires manual updates or management | ||
| Built-in security Needs security plugins, vulnerable plugins | ||
| Built-in spam protection Needs Akismet or similar plugins | ||
| Support | ||
| Official customer support Self-hosted has no official support | ||
| Weekend support Starter tier has Monday-Friday only | ||
| Content | ||
| Media library management No proper media organization or reuse | ||
| Usability | ||
| Beginner-friendly Learning curve for non-technical users | ||
| Localization | ||
| Multi-language support English-focused, portal/emails hard to translate | ||
| Reliability | ||
| Built-in backups Needs backup plugins or host features | ||
