- Pick it if you are:
- Sites running Google Ads; Marketers with an analyst
- Top complaint:
- Why is Google Analytics showing no data?
- Price:
- Free plan
- Pick it if you are:
- Bloggers and content sites; EU businesses avoiding cookie banners
- Top complaint:
- Plausible not tracking visitors after installation
- Price:
- Free plan, paid from $9/mo
Score Comparison
Signals Comparison
Google Analytics
- Why is Google Analytics showing no data?(8/10)
- What does (not set) mean in GA4?(6/10)
- Events not showing as key events(7/10)
Plausible Analytics
- Plausible custom events and goals not showing(5/10)
- Plausible too basic for product and marketing analytics(5/10)
Google Analytics
- GA4 data thresholds hide rows in reports(7/10)
- GA4 keeps only 2 or 14 months of exploration data(7/10)
- Sampling and Large property limits(7/10)
Plausible Analytics
No signals
Google Analytics
- Consent mode drops data when users decline cookies(7/10)
Plausible Analytics
No signals
Google Analytics
- GA360 costs a reported $50,000+ per year(6/10)
Plausible Analytics
- Plausible raised prices and grandfathered older subscribers(6/10)
- Why is Plausible so expensive for high-traffic sites?(6/10)
- No free plan for Plausible Cloud(5/10)
- Plausible dashboard locked after exceeding pageview limit(5/10)
Google Analytics
- Standard property limits on events and dimensions(6/10)
Plausible Analytics
- Funnels, revenue and custom properties locked to the Business plan(5/10)
- Plausible open source edition missing features(5/10)
Google Analytics
- BigQuery export capped at 1 million events a day on free(5/10)
Plausible Analytics
- Self-hosted Plausible upgrades break pageview logging(6/10)
- Google Analytics import to Plausible is limited(4/10)
Google Analytics
- Reports in GA4 are hard to find and understand(5/10)
Plausible Analytics
No signals
Google Analytics
No signals
Plausible Analytics
- Plausible not tracking visitors after installation(7/10)
- Ad blockers still block Plausible unless you set up a proxy(6/10)
- Self-hosted Plausible CE is overrun by bot traffic(7/10)
- Plausible numbers don't match Google Analytics(4/10)
Pricing Comparison
Google Analytics
Users: Unlimited users
Storage: Event data kept 2 or 14 months
Limits: 25 event parameters, 30 key events, 50 event-scoped custom dimensions per property; retention 2 or 14 months; no SLA stated
Storage: Retention up to 50 months
Limits: Requires a Google Marketing Platform 360 contract
Plausible Analytics
Users: 1 user
Storage: 3 years data retention
Limits: Single site, solo use. No team members, shared links, funnels, custom properties, revenue or Stats API.
Users: Up to 3 team members
Storage: 3 years data retention
Limits: No funnels, user journeys, custom properties, ecommerce revenue, Stats API or Looker Studio connector.
Users: Up to 10 team members
Storage: 5 years data retention
Limits: SSO, Sites API, managed proxy and raw data exports require Enterprise.
Users: 10+ team members
Storage: 5+ years data retention
Limits: No funnels, user journeys, ecommerce revenue, SSO or Sites API. Basic bot filtering only. Released about twice a year, community support only.
Feature Comparison
| Feature | Google Analytics | Plausible Analytics |
|---|---|---|
| Tracking | ||
| Event-based tracking | ||
| Goals and custom events Goal must be created in Site settings | ||
| Scroll depth and form submission tracking Added 2025 | ||
| Custom properties Business plan | ||
| Managed proxy Enterprise only | ||
| Privacy | ||
| Cookieless tracking | ||
| Consent mode modeling Volume prerequisites apply | ||
| Cookieless first-party hosting | ||
| Reporting | ||
| Explorations and funnels Retention limited to 2 or 14 months on free | ||
| Unsampled explorations 360 only | ||
| Data | ||
| BigQuery export 1M events/day on free | ||
| Analysis | ||
| Funnels Business plan; Cloud only | ||
| User journeys Business plan, added May 2026 | ||
| Ecommerce revenue attribution Business plan | ||
| Session recordings / heatmaps | ||
| Cohort / retention reports | ||
| Migration | ||
| Google Analytics 4 import Daily aggregates only | ||
| Integrations | ||
| Stats API Business plan, 600 requests/hour | ||
| Looker Studio connector Business plan | ||
| Security | ||
| SSO Enterprise | ||
| Pricing | ||
| Free cloud plan 30-day trial only | ||
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