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  1. Home
  2. Compare
  3. Klaviyo vs Mailchimp

KlaviyovsMailchimp

Saas58
vs
Saas52
ScoresSignalsPricingFeatures

Score Comparison

58
Overall
52
35
Pricing
35
65
Usability
65
55
Performance
55
40
Support
30
65
Reliability
50
55
Onboarding
70
60
Mobile
60
55
Security
60
85
Integrations
80
KlaviyoMailchimp

Signals Comparison

Pricing

Klaviyo

  • Repeated price hikes - third increase in 4 years (up to 25%)(10/10)
  • Pricing based on ALL profiles, not just active subscribers(9/10)
  • Too expensive for small e-commerce startups(7/10)
  • February 2025 billing change shocked legacy users(8/10)
  • SMS credits cost extra on top of already expensive plans(6/10)

Mailchimp

  • Free plan gutted from 2000 to just 250 contacts(9/10)
  • Pricing explodes as subscriber list grows(9/10)
  • Billing continues after account deletion(8/10)
  • Advanced features require expensive paid plans(7/10)
  • Forced upgrades by restricting accounts before limits reached(7/10)
Support

Klaviyo

  • No phone support - email and chatbot-based help only(8/10)
  • Support just repeats documentation without real help(7/10)

Mailchimp

  • Customer service is nonexistent with no phone support(9/10)
Security

Klaviyo

  • Accounts suspended without warning or explanation(9/10)

Mailchimp

  • Accounts suspended without clear explanation(8/10)
Performance

Klaviyo

  • Segment loading and template editor painfully slow(7/10)

Mailchimp

  • Platform runs slow with large contact lists(6/10)
Usability

Klaviyo

  • Steep learning curve despite powerful features(5/10)
  • Basic functions unnecessarily complex and time-consuming(6/10)

Mailchimp

  • Email builder has clunky formatting and weird quirks(7/10)
Integrations

Klaviyo

  • Duplicate profiles created with no easy way to merge(7/10)

Mailchimp

  • E-commerce sync creates duplicate contacts(5/10)
Reliability

Klaviyo

No signals

Mailchimp

  • Emails frequently land in spam or promotions folders(9/10)
Customization

Klaviyo

No signals

Mailchimp

  • Advanced features like automation are confusing to set up(6/10)

Pricing Comparison

Klaviyo

Free
Free

Users: 1 user

Storage: Not specified

Limits: 250 profiles, 500 emails, limited support, basic features only

Extremely limited. No support after 60 days. Very few profiles and sends. Essentially a trial.
Email
Popular
$20/mo

Users: Not specified

Storage: Not specified

Limits: Email only. SMS requires upgrade or credits. No phone support.

Price scales rapidly: ~$30/mo at 1K profiles, ~$150/mo at 10K, ~$700/mo at 50K. Charges for ALL profiles, not just active. SMS credits extra.
Email + SMS
$35/mo

Users: Not specified

Storage: Not specified

Limits: Still no phone support. SMS credits run out fast for active users.

SMS credits consumed quickly. International rates much higher. Scaling costs add up fast. Additional credits purchased at premium rates.

Mailchimp

Free
Free

Users: 1 user

Storage: Not specified

Limits: Only 250 contacts, 500 emails, single audience, no automation, no phone/chat support, Mailchimp branding

Contacts halved to 250 in 2026. Daily send limit of 250 emails. Mailchimp branding on all emails. No support.
Essentials
$13/mo

Users: 3 users

Storage: Not specified

Limits: Limited automation, no advanced segmentation, basic reporting, 3 audience limit

Price increases significantly with contact count. 10× contact monthly send limit. Extra contacts charged at premium rates.
Standard
Popular
$20/mo

Users: 5 users

Storage: Not specified

Limits: Some advanced features still limited, 5 audience limit

12× contact monthly send limit. Price jumps significantly with more contacts. Annual discount available but commits you longer.
Premium
$350/mo

Users: Unlimited

Storage: Not specified

Limits: Extremely expensive for what you get compared to alternatives

Jumps to ~$1,300/month at 200K contacts. 15× contact send cap. Phone support finally available at this tier only.

Feature Comparison

FeatureKlaviyoMailchimp
Email
Email campaigns

All plans

Marketing
SMS marketing

Email + SMS plan or credits

Automation

Limited on lower tiers

Landing pages

All plans

Automation
Automation flows

All plans

Integrations
Shopify integration

Best-in-class

WooCommerce integration

Good but not as deep

300+ integrations

E-commerce, CRM, apps

Audience
Segmentation

Advanced on Standard+

Dynamic segmentation

Real-time updates

Analytics
Revenue attribution

Detailed ROI tracking

Predictive analytics

CLV, churn risk

CRM
CRM features

Very basic

Testing
A/B testing

All plans

Support
Phone support

Not available at any tier

Free migration support

DIY only

Pricing
Generous free plan

Only 250 contacts now

Pay-per-email pricing

Profile-based only since 2025

Contact-based pricing

Charges for ALL contacts

Data
Profile merge tool

Requires API/manual work