KlaviyovsMailchimp
Score Comparison
Signals Comparison
Klaviyo
- Repeated price hikes - third increase in 4 years (up to 25%)(10/10)
- Pricing based on ALL profiles, not just active subscribers(9/10)
- Too expensive for small e-commerce startups(7/10)
- February 2025 billing change shocked legacy users(8/10)
- SMS credits cost extra on top of already expensive plans(6/10)
Mailchimp
- Free plan gutted from 2000 to just 250 contacts(9/10)
- Pricing explodes as subscriber list grows(9/10)
- Billing continues after account deletion(8/10)
- Advanced features require expensive paid plans(7/10)
- Forced upgrades by restricting accounts before limits reached(7/10)
Klaviyo
- No phone support - email and chatbot-based help only(8/10)
- Support just repeats documentation without real help(7/10)
Mailchimp
- Customer service is nonexistent with no phone support(9/10)
Klaviyo
- Accounts suspended without warning or explanation(9/10)
Mailchimp
- Accounts suspended without clear explanation(8/10)
Klaviyo
- Segment loading and template editor painfully slow(7/10)
Mailchimp
- Platform runs slow with large contact lists(6/10)
Klaviyo
- Steep learning curve despite powerful features(5/10)
- Basic functions unnecessarily complex and time-consuming(6/10)
Mailchimp
- Email builder has clunky formatting and weird quirks(7/10)
Klaviyo
- Duplicate profiles created with no easy way to merge(7/10)
Mailchimp
- E-commerce sync creates duplicate contacts(5/10)
Klaviyo
No signals
Mailchimp
- Emails frequently land in spam or promotions folders(9/10)
Klaviyo
No signals
Mailchimp
- Advanced features like automation are confusing to set up(6/10)
Pricing Comparison
Klaviyo
Users: 1 user
Storage: Not specified
Limits: 250 profiles, 500 emails, limited support, basic features only
Users: Not specified
Storage: Not specified
Limits: Email only. SMS requires upgrade or credits. No phone support.
Users: Not specified
Storage: Not specified
Limits: Still no phone support. SMS credits run out fast for active users.
Mailchimp
Users: 1 user
Storage: Not specified
Limits: Only 250 contacts, 500 emails, single audience, no automation, no phone/chat support, Mailchimp branding
Users: 3 users
Storage: Not specified
Limits: Limited automation, no advanced segmentation, basic reporting, 3 audience limit
Users: 5 users
Storage: Not specified
Limits: Some advanced features still limited, 5 audience limit
Users: Unlimited
Storage: Not specified
Limits: Extremely expensive for what you get compared to alternatives
Feature Comparison
| Feature | Klaviyo | Mailchimp |
|---|---|---|
| Email campaigns All plans | ||
| Marketing | ||
| SMS marketing Email + SMS plan or credits | ||
| Automation Limited on lower tiers | ||
| Landing pages All plans | ||
| Automation | ||
| Automation flows All plans | ||
| Integrations | ||
| Shopify integration Best-in-class | ||
| WooCommerce integration Good but not as deep | ||
| 300+ integrations E-commerce, CRM, apps | ||
| Audience | ||
| Segmentation Advanced on Standard+ | ||
| Dynamic segmentation Real-time updates | ||
| Analytics | ||
| Revenue attribution Detailed ROI tracking | ||
| Predictive analytics CLV, churn risk | ||
| CRM | ||
| CRM features Very basic | ||
| Testing | ||
| A/B testing All plans | ||
| Support | ||
| Phone support Not available at any tier | ||
| Free migration support DIY only | ||
| Pricing | ||
| Generous free plan Only 250 contacts now | ||
| Pay-per-email pricing Profile-based only since 2025 | ||
| Contact-based pricing Charges for ALL contacts | ||
| Data | ||
| Profile merge tool Requires API/manual work | ||