Klaviyo
Mailchimp
Klaviyo
Mailchimp
Klaviyo
Mailchimp
Klaviyo
Mailchimp
Klaviyo
Mailchimp
Klaviyo
Mailchimp
Klaviyo
No signals
Mailchimp
Klaviyo
No signals
Mailchimp
Users: 1 user
Storage: Not specified
Limits: 250 profiles, 500 emails, limited support, basic features only
Users: Not specified
Storage: Not specified
Limits: Email only. SMS requires upgrade or credits. No phone support.
Users: Not specified
Storage: Not specified
Limits: Still no phone support. SMS credits run out fast for active users.
Users: 1 user
Storage: Not specified
Limits: Only 250 contacts, 500 emails, single audience, no automation, no phone/chat support, Mailchimp branding
Users: 3 users
Storage: Not specified
Limits: Limited automation, no advanced segmentation, basic reporting, 3 audience limit
Users: 5 users
Storage: Not specified
Limits: Some advanced features still limited, 5 audience limit
Users: Unlimited
Storage: Not specified
Limits: Extremely expensive for what you get compared to alternatives
| Feature | Klaviyo | Mailchimp |
|---|---|---|
| Email campaigns All plans | ||
| Marketing | ||
| SMS marketing Email + SMS plan or credits | ||
| Automation Limited on lower tiers | ||
| Landing pages All plans | ||
| Automation | ||
| Automation flows All plans | ||
| Integrations | ||
| Shopify integration Best-in-class | ||
| WooCommerce integration Good but not as deep | ||
| 300+ integrations E-commerce, CRM, apps | ||
| Audience | ||
| Segmentation Advanced on Standard+ | ||
| Dynamic segmentation Real-time updates | ||
| Analytics | ||
| Revenue attribution Detailed ROI tracking | ||
| Predictive analytics CLV, churn risk | ||
| CRM | ||
| CRM features Very basic | ||
| Testing | ||
| A/B testing All plans | ||
| Support | ||
| Phone support Not available at any tier | ||
| Free migration support DIY only | ||
| Pricing | ||
| Generous free plan Only 250 contacts now | ||
| Pay-per-email pricing Profile-based only since 2025 | ||
| Contact-based pricing Charges for ALL contacts | ||
| Data | ||
| Profile merge tool Requires API/manual work | ||