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  1. Home
  2. Compare
  3. Klaviyo vs MailerLite

KlaviyovsMailerLite

Saas58
vs
Saas72
ScoresSignalsPricingFeatures

Score Comparison

58
Overall
72
35
Pricing
90
65
Usability
80
55
Performance
65
40
Support
55
65
Reliability
60
55
Onboarding
60
60
Mobile
65
55
Security
55
85
Integrations
60
KlaviyoMailerLite

Signals Comparison

Pricing

Klaviyo

  • Repeated price hikes - third increase in 4 years (up to 25%)(10/10)
  • Pricing based on ALL profiles, not just active subscribers(9/10)
  • Too expensive for small e-commerce startups(7/10)
  • February 2025 billing change shocked legacy users(8/10)
  • SMS credits cost extra on top of already expensive plans(6/10)

MailerLite

No signals

Support

Klaviyo

  • No phone support - email and chatbot-based help only(8/10)
  • Support just repeats documentation without real help(7/10)

MailerLite

  • Delayed support responses on lower-tier plans(6/10)
Security

Klaviyo

  • Accounts suspended without warning or explanation(9/10)

MailerLite

  • Accounts suspended without warning for vague policy violations(9/10)
Performance

Klaviyo

  • Segment loading and template editor painfully slow(7/10)

MailerLite

No signals

Usability

Klaviyo

  • Steep learning curve despite powerful features(5/10)
  • Basic functions unnecessarily complex and time-consuming(6/10)

MailerLite

  • Strict approval process delays getting started(7/10)
  • Limited design flexibility and customization options(5/10)
  • Drag and drop builder glitches - menus disappearing(5/10)
  • Segmentation and list management can be confusing(5/10)
  • Learning curve for advanced automations and setup(4/10)
Integrations

Klaviyo

  • Duplicate profiles created with no easy way to merge(7/10)

MailerLite

  • Integration list smaller than bigger platforms(5/10)
Customization

Klaviyo

No signals

MailerLite

  • Limited automation compared to enterprise platforms(6/10)
  • Reporting features are fairly basic(5/10)
Reliability

Klaviyo

No signals

MailerLite

  • Deliverability issues and emails going to spam(6/10)
  • Subscriber deletion and data loss reported(7/10)

Pricing Comparison

Klaviyo

Free
Free

Users: 1 user

Storage: Not specified

Limits: 250 profiles, 500 emails, limited support, basic features only

Extremely limited. No support after 60 days. Very few profiles and sends. Essentially a trial.
Email
Popular
$20/mo

Users: Not specified

Storage: Not specified

Limits: Email only. SMS requires upgrade or credits. No phone support.

Price scales rapidly: ~$30/mo at 1K profiles, ~$150/mo at 10K, ~$700/mo at 50K. Charges for ALL profiles, not just active. SMS credits extra.
Email + SMS
$35/mo

Users: Not specified

Storage: Not specified

Limits: Still no phone support. SMS credits run out fast for active users.

SMS credits consumed quickly. International rates much higher. Scaling costs add up fast. Additional credits purchased at premium rates.

MailerLite

Free
Free

Users: 1 user

Storage: Not specified

Limits: 500 subscribers, MailerLite branding, limited support, 1 user only

MailerLite logo on emails. Limited support. Strict approval process may reject your account.
Growing Business
Popular
$10/mo

Users: 3 users

Storage: Not specified

Limits: 3 users max, no custom HTML editor, basic automation

Price scales with subscribers: ~$25/mo at 2.5K, ~$50/mo at 10K, ~$100/mo at 25K. No phone support.
Advanced
$20/mo

Users: Unlimited

Storage: Not specified

Limits: Still no phone support. Some enterprise features require Enterprise plan.

Price doubles vs Growing Business. Same scaling with subscriber count.
Enterprise
$0/mo

Users: Unlimited

Storage: Not specified

Limits: Only for 100K+ subscribers. Commitment expected.

Custom pricing means less transparency. Requires sales call.

Feature Comparison

FeatureKlaviyoMailerLite
Email
Email campaigns

All plans

Email templates

Clean designs

Marketing
SMS marketing

Email + SMS plan or credits

Landing pages

All plans incl. free

Website builder

All plans incl. free

Automation
Marketing automation

Linear workflows

Automation flows

All plans

Advanced automation

Limited if/then logic

Integrations
Shopify integration

Best-in-class

WooCommerce integration

Good but not as deep

Analytics
Revenue attribution

Detailed ROI tracking

Predictive analytics

CLV, churn risk

Audience
Segmentation

All plans

Dynamic segmentation

Real-time updates

Security
GDPR compliance

EU-based company

Testing
A/B testing

All plans

Support
Phone support

Not available at any tier

Pricing
Pay-per-email pricing

Profile-based only since 2025

CRM
CRM features

Email marketing only

Data
Profile merge tool

Requires API/manual work