- Pick it if you are:
- EU businesses needing GDPR-friendly analytics; Teams replacing Google Analytics with similar depth
- Top complaint:
- Matomo shows 'no data' even though tracking code is installed
- Price:
- Free plan, paid from $29/mo
- Pick it if you are:
- Bloggers and content sites; EU businesses avoiding cookie banners
- Top complaint:
- Plausible not tracking visitors after installation
- Price:
- Free plan, paid from $9/mo
Score Comparison
Signals Comparison
Matomo
- Matomo shows 'no data' even though tracking code is installed(7/10)
Plausible Analytics
No signals
Matomo
- Matomo reports not updating: archiving cron not running(7/10)
- 'Oops... there was a problem during the request' error in Matomo(6/10)
- Ad blockers make Matomo undercount visitors(6/10)
- Matomo visitor numbers don't match Google Analytics or Search Console(5/10)
- Self-hosting means you own upgrades, backups and security patches(6/10)
Plausible Analytics
- Plausible not tracking visitors after installation(7/10)
- Ad blockers still block Plausible unless you set up a proxy(6/10)
- Self-hosted Plausible CE is overrun by bot traffic(7/10)
- Plausible numbers don't match Google Analytics(4/10)
Matomo
- Matomo archiving is slow or runs out of memory on busy sites(8/10)
- Matomo for WordPress can bloat the database and slow the site(5/10)
Plausible Analytics
No signals
Matomo
- Matomo Cloud prices by 'hits' and charges overage fees(6/10)
- Heatmaps, funnels and search keywords cost extra with self-hosting(6/10)
Plausible Analytics
- Plausible raised prices and grandfathered older subscribers(6/10)
- Why is Plausible so expensive for high-traffic sites?(6/10)
- No free plan for Plausible Cloud(5/10)
- Plausible dashboard locked after exceeding pageview limit(5/10)
Matomo
- Matomo has a steep learning curve and dated interface(5/10)
Plausible Analytics
- Plausible custom events and goals not showing(5/10)
- Plausible too basic for product and marketing analytics(5/10)
Matomo
- Matomo support is email-only and community-driven for free users(5/10)
Plausible Analytics
No signals
Matomo
- 'Keyword not defined' replaces organic search keywords(5/10)
Plausible Analytics
- Self-hosted Plausible upgrades break pageview logging(6/10)
- Google Analytics import to Plausible is limited(4/10)
Matomo
- Matomo still needs a cookie banner outside France(6/10)
Plausible Analytics
No signals
Matomo
No signals
Plausible Analytics
- Funnels, revenue and custom properties locked to the Business plan(5/10)
- Plausible open source edition missing features(5/10)
Pricing Comparison
Matomo
Users: Unlimited users
Storage: Unlimited hits (you provide the server)
Limits: No premium plugins (heatmaps, session recording, funnels, custom reports, form analytics, A/B testing), email support not included, you run upgrades and cron archiving yourself
Users: 30 team members
Storage: 24 months of raw data, 30 websites
Limits: Entry tier limited to 50K hits, higher tiers cost more, email cancellation not accepted
Users: 30 team members
Storage: 24 months of raw data, 30 websites
Limits: Auto-renews, cancellation applies at the end of the billing period with no proration
Users: Up to 4 users
Storage: Up to 5M hits per month
Limits: Max 4 users, no Cohorts, Multi-Channel Attribution or White Label
Users: Up to 20 users
Storage: Up to 30M hits per month
Limits: No trial listed, no A/B testing or SAML/LDAP SSO
Users: Up to 50 users
Storage: Up to 100M hits per month
Limits: VIP tier (51+ users, 100M+ hits) is custom priced
Plausible Analytics
Users: 1 user
Storage: 3 years data retention
Limits: Single site, solo use. No team members, shared links, funnels, custom properties, revenue or Stats API.
Users: Up to 3 team members
Storage: 3 years data retention
Limits: No funnels, user journeys, custom properties, ecommerce revenue, Stats API or Looker Studio connector.
Users: Up to 10 team members
Storage: 5 years data retention
Limits: SSO, Sites API, managed proxy and raw data exports require Enterprise.
Users: 10+ team members
Storage: 5+ years data retention
Limits: No funnels, user journeys, ecommerce revenue, SSO or Sites API. Basic bot filtering only. Released about twice a year, community support only.
Feature Comparison
| Feature | Matomo | Plausible Analytics |
|---|---|---|
| Deployment | ||
| Self-hosting (GPL) Free Community edition | ||
| Cloud hosting Frankfurt, Germany | ||
| Privacy | ||
| Cookieless tracking | ||
| Cookieless / consent-exempt mode CNIL exemption requires correct configuration | ||
| IP anonymisation | ||
| Tracking | ||
| Goals and custom events Goal must be created in Site settings | ||
| Scroll depth and form submission tracking Added 2025 | ||
| Custom properties Business plan | ||
| Managed proxy Enterprise only | ||
| Analysis | ||
| Funnels Business plan; Cloud only | ||
| Segments | ||
| User journeys Business plan, added May 2026 | ||
| Goals and e-commerce E-commerce analytics may need consent | ||
| Ecommerce revenue attribution Business plan | ||
| Session recordings / heatmaps | ||
| Cohort / retention reports | ||
| Behavior | ||
| Heatmaps and session recording Premium plugin | ||
| Funnels and users flow Premium plugin | ||
| Migration | ||
| Google Analytics 4 import Daily aggregates only | ||
| Google Analytics import | ||
| Optimization | ||
| A/B testing Enterprise bundle | ||
| Integrations | ||
| Stats API Business plan, 600 requests/hour | ||
| Looker Studio connector Business plan | ||
| SEO | ||
| Search keywords from Google Search Console Premium plugin on-premise, aggregated only | ||
| Developer | ||
| Tracking and reporting API | ||
| Tag manager Matomo Tag Manager | ||
| Security | ||
| SSO Enterprise | ||
| Pricing | ||
| Free managed cloud plan Cloud has a trial only | ||
| Free cloud plan 30-day trial only | ||
| Usability | ||
| Lightweight single-page dashboard Interface is dense compared with Plausible | ||
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