ShopifyvsWix

Platform62

Platform

Score Comparison

Overall

Pricing

Usability

Performance

Support

Reliability

Onboarding

Mobile

Security

Integrations

ShopifyWix

Signals Comparison

Support

Shopify

Phone support discontinued in 2025 - AI chatbot barriers(9/10)
Years-old issues remain unresolved(6/10)

Wix

Customer support slow and unhelpful(6/10)
Cancellation and refund difficulties(7/10)

Pricing

Shopify

Transaction fees on top of monthly subscription(8/10)
Essential features locked behind expensive apps(8/10)
No refunds on fees when orders are cancelled(8/10)

Wix

Unexpected price increases at renewal(6/10)
Free plan has severe limitations and Wix branding(5/10)

Reliability

Shopify

Chargebacks favor customers - merchants lose goods AND money(9/10)
Data and reporting issues - conversion rates often wrong(7/10)
Trustpilot rating 1.5/5 vs G2 4.4/5 - massive discrepancy(6/10)

Wix

No signals

Customization

Shopify

Limited customization without expensive development(7/10)

Wix

Cannot switch templates after publishing(8/10)
Limited code access restricts advanced customization(6/10)

Usability

Shopify

Inventory management is clunky and limited(6/10)

Wix

No way to export or migrate your site(9/10)
SEO limitations prevent competitive rankings(8/10)
Editor can be slow and glitchy(6/10)
Limited analytics and tracking capabilities(5/10)

Security

Shopify

No due diligence on merchants - fraud concerns(7/10)

Wix

No signals

Integrations

Shopify

Social media connectivity could be improved(5/10)

Wix

Limited and unreliable third-party integrations(6/10)
Ecommerce limited for serious stores(7/10)

Performance

Shopify

No signals

Wix

Slow page loading speeds hurt user experience(8/10)

Mobile

Shopify

No signals

Wix

Mobile editor limited and frustrating(6/10)

Pricing Comparison

Shopify

Basic

$29/mo

Users: Not specified

Storage: Unlimited

Limits: Basic reports only, 2 staff accounts, limited checkout customization

2.9% + 30¢ per transaction. 2% extra for third-party gateways. Apps cost extra. $39/mo if billed monthly.

Grow (Shopify)

Popular

$79/mo

Users: Not specified

Storage: Unlimited

Limits: Still lacks advanced customization, checkout modifications limited

2.7% + 30¢ per transaction. 1% extra for third-party gateways. $105/mo if billed monthly.

Advanced

$299/mo

Users: Not specified

Storage: Unlimited

Limits: Still requires apps for many features, expensive for small businesses

2.5% + 30¢ per transaction. 0.6% extra for third-party gateways. $399/mo if billed monthly.

Plus (Enterprise)

$2300/mo

Users: Unlimited

Storage: Unlimited

Limits: Requires significant investment, complex for small operations

Starting price - can go up to $40,000/month. Custom pricing based on sales volume.

Wix

Free

Users: 1 user

Storage: 500 MB

Limits: Wix ads on site, No custom domain, Very limited storage, No ecommerce features, Limited support access

Wix branding/ads displayed on your site. No custom domain (yourname.wixsite.com). Limited storage and bandwidth. No ecommerce.

Light

$17/mo

Users: 2 collaborators

Storage: 2 GB

Limits: Only 2 GB storage, No ecommerce, Limited marketing tools, 2 collaborators only

Very limited storage for serious sites. No ecommerce. Domain only free for first year, then ~$15-20/year renewal.

Core

Popular

$29/mo

Users: 5 collaborators

Storage: 50 GB

Limits: Limited advanced ecommerce, No advanced shipping, Basic automations only

Payment processing fees (2.9% + $0.30). Advanced ecommerce features require Business plan. 5 collaborator limit.

Business

$36/mo

Users: 10 collaborators

Storage: 100 GB

Limits: 100 GB storage cap, Advanced reporting limited, No priority support

Payment processing fees still apply. Need Business Elite for unlimited storage. Some advanced features require apps at extra cost.

Business Elite

$159/mo

Users: 15 collaborators

Storage: Unlimited

Limits: Expensive jump from Business tier, Still platform limitations on SEO/code access

Significant price jump from Business ($36 to $159). Payment processing fees still apply. Many advanced features still require third-party apps.

Feature Comparison

Feature	Shopify	Wix
E-commerce
Online store builder All plans
Duties/taxes calculation Advanced plan only
Design
Drag-and-drop editor True drag-and-drop with pixel-perfect placement
Template library 900+ templates across categories
Mobile themes Responsive
Template switching Cannot switch templates after publishing
Payments
Payment processing Shopify Payments
Sales
Multi-channel selling All plans
Shopify POS In-person sales
Pricing
Free plan Available but with Wix ads and limitations
Transaction fee refunds No longer offered
Features
App marketplace 500+ apps, quality varies
AI website builder Wix ADI for quick starts
Booking/scheduling Built-in appointment booking
Integrations
App ecosystem Thousands of apps
Selling
Ecommerce Core plan and above, with limitations
Multi-currency Restricted options for international
POS system US/Canada only
Security
SSL certificate Included
Marketing
Abandoned cart recovery All plans
Advanced SEO tools Limited schema markup and URL control
Analytics Basic - advanced analytics limited
Hosting
Custom domain Free first year on paid plans
Support
Phone support Removed Spring 2025
Customization
Checkout customization Plus only ($2,300+)
Migration
Site export No way to export site or content
Development
Code access Limited - can't fully customize

Signals Comparison

Support

Shopify

Phone support discontinued in 2025 - AI chatbot barriers(9/10)
Years-old issues remain unresolved(6/10)

Wix

Customer support slow and unhelpful(6/10)
Cancellation and refund difficulties(7/10)

Pricing

Shopify

Transaction fees on top of monthly subscription(8/10)
Essential features locked behind expensive apps(8/10)
No refunds on fees when orders are cancelled(8/10)

Wix

Unexpected price increases at renewal(6/10)
Free plan has severe limitations and Wix branding(5/10)

Reliability

Shopify

Chargebacks favor customers - merchants lose goods AND money(9/10)
Data and reporting issues - conversion rates often wrong(7/10)
Trustpilot rating 1.5/5 vs G2 4.4/5 - massive discrepancy(6/10)

Wix

No signals

Customization

Shopify

Limited customization without expensive development(7/10)

Wix

Cannot switch templates after publishing(8/10)
Limited code access restricts advanced customization(6/10)

Usability

Shopify

Inventory management is clunky and limited(6/10)

Wix

No way to export or migrate your site(9/10)
SEO limitations prevent competitive rankings(8/10)
Editor can be slow and glitchy(6/10)
Limited analytics and tracking capabilities(5/10)

Security

Shopify

No due diligence on merchants - fraud concerns(7/10)

Wix

No signals

Integrations

Shopify

Social media connectivity could be improved(5/10)

Wix

Limited and unreliable third-party integrations(6/10)
Ecommerce limited for serious stores(7/10)

Performance

Shopify

No signals

Wix

Slow page loading speeds hurt user experience(8/10)

Mobile

Shopify

No signals

Wix

Mobile editor limited and frustrating(6/10)

Pricing Comparison

Shopify

Basic

$29/mo

Users: Not specified

Storage: Unlimited

Limits: Basic reports only, 2 staff accounts, limited checkout customization

2.9% + 30¢ per transaction. 2% extra for third-party gateways. Apps cost extra. $39/mo if billed monthly.

Grow (Shopify)

Popular

$79/mo

Users: Not specified

Storage: Unlimited

Limits: Still lacks advanced customization, checkout modifications limited

2.7% + 30¢ per transaction. 1% extra for third-party gateways. $105/mo if billed monthly.

Advanced

$299/mo

Users: Not specified

Storage: Unlimited

Limits: Still requires apps for many features, expensive for small businesses

2.5% + 30¢ per transaction. 0.6% extra for third-party gateways. $399/mo if billed monthly.

Plus (Enterprise)

$2300/mo

Users: Unlimited

Storage: Unlimited

Limits: Requires significant investment, complex for small operations

Starting price - can go up to $40,000/month. Custom pricing based on sales volume.

Wix

Free

Users: 1 user

Storage: 500 MB

Limits: Wix ads on site, No custom domain, Very limited storage, No ecommerce features, Limited support access

Wix branding/ads displayed on your site. No custom domain (yourname.wixsite.com). Limited storage and bandwidth. No ecommerce.

Light

$17/mo

Users: 2 collaborators

Storage: 2 GB

Limits: Only 2 GB storage, No ecommerce, Limited marketing tools, 2 collaborators only

Very limited storage for serious sites. No ecommerce. Domain only free for first year, then ~$15-20/year renewal.

Core

Popular

$29/mo

Users: 5 collaborators

Storage: 50 GB

Limits: Limited advanced ecommerce, No advanced shipping, Basic automations only

Payment processing fees (2.9% + $0.30). Advanced ecommerce features require Business plan. 5 collaborator limit.

Business

$36/mo

Users: 10 collaborators

Storage: 100 GB

Limits: 100 GB storage cap, Advanced reporting limited, No priority support

Payment processing fees still apply. Need Business Elite for unlimited storage. Some advanced features require apps at extra cost.

Business Elite

$159/mo

Users: 15 collaborators

Storage: Unlimited

Limits: Expensive jump from Business tier, Still platform limitations on SEO/code access

Significant price jump from Business ($36 to $159). Payment processing fees still apply. Many advanced features still require third-party apps.

Feature Comparison

Feature	Shopify	Wix
E-commerce
Online store builder All plans
Duties/taxes calculation Advanced plan only
Design
Drag-and-drop editor True drag-and-drop with pixel-perfect placement
Template library 900+ templates across categories
Mobile themes Responsive
Template switching Cannot switch templates after publishing
Payments
Payment processing Shopify Payments
Sales
Multi-channel selling All plans
Shopify POS In-person sales
Pricing
Free plan Available but with Wix ads and limitations
Transaction fee refunds No longer offered
Features
App marketplace 500+ apps, quality varies
AI website builder Wix ADI for quick starts
Booking/scheduling Built-in appointment booking
Integrations
App ecosystem Thousands of apps
Selling
Ecommerce Core plan and above, with limitations
Multi-currency Restricted options for international
POS system US/Canada only
Security
SSL certificate Included
Marketing
Abandoned cart recovery All plans
Advanced SEO tools Limited schema markup and URL control
Analytics Basic - advanced analytics limited
Hosting
Custom domain Free first year on paid plans
Support
Phone support Removed Spring 2025
Customization
Checkout customization Plus only ($2,300+)
Migration
Site export No way to export site or content
Development
Code access Limited - can't fully customize