Shopify
WooCommerce
Shopify
WooCommerce
Shopify
WooCommerce
Shopify
WooCommerce
No signals
Shopify
WooCommerce
Shopify
WooCommerce
No signals
Shopify
WooCommerce
No signals
Users: Not specified
Storage: Unlimited
Limits: Basic reports only, 2 staff accounts, limited checkout customization
Users: Not specified
Storage: Unlimited
Limits: Still lacks advanced customization, checkout modifications limited
Users: Not specified
Storage: Unlimited
Limits: Still requires apps for many features, expensive for small businesses
Users: Unlimited
Storage: Unlimited
Limits: Requires significant investment, complex for small operations
Users: Unlimited
Storage: Hosting dependent
Limits: Self-hosted only, requires technical knowledge, many features need extensions
Users: Unlimited
Storage: Hosting dependent
Limits: Each feature purchased separately, annual renewal required
Users: Varies
Storage: Varies
Limits: Quality varies by host, still need extensions and development
Users: Unlimited
Storage: N/A
Limits: Only available in certain countries, standard payment processor fees
| Feature | Shopify | WooCommerce |
|---|---|---|
| E-commerce | ||
| Online store builder All plans | ||
| Multi-currency With extensions | ||
| Duties/taxes calculation Advanced plan only | ||
| Pricing | ||
| Free core software Open source | ||
| No transaction fees Core platform | ||
| Transaction fee refunds No longer offered | ||
| Payments | ||
| Payment processing Shopify Payments | ||
| Customization | ||
| Unlimited customization Full code access | ||
| Checkout customization Plus only ($2,300+) | ||
| Sales | ||
| Multi-channel selling All plans | ||
| Shopify POS In-person sales | ||
| Integrations | ||
| Huge plugin ecosystem Thousands available | ||
| App ecosystem Thousands of apps | ||
| Design | ||
| Mobile themes Responsive | ||
| Security | ||
| Own your data Self-hosted | ||
| SSL certificate Included | ||
| Marketing | ||
| SEO-friendly WordPress foundation | ||
| Abandoned cart recovery All plans | ||
| Community | ||
| 39% market share Largest globally | ||
| Support | ||
| Phone support Removed Spring 2025 | ||
| Human support AI chatbot only | ||
| Usability | ||
| Easy setup Complex for beginners | ||
| Infrastructure | ||
| Managed hosting Self-hosted only | ||
| Maintenance | ||
| Automatic updates Often break sites | ||