- Pick it if you are:
- Hobby site and blog owners; Privacy and GDPR-focused businesses
- Top complaint:
- Simple Analytics not tracking: blocked by ad blockers
- Price:
- Free plan, paid from $20/mo
- Pick it if you are:
- Developers and indie makers; Personal blogs and small sites
- Top complaint:
- Umami not tracking visitors after installing the script
- Price:
- Free plan, paid from $20/mo
Score Comparison
Signals Comparison
Simple Analytics
- Why is Simple Analytics so expensive? $20/month starting point(6/10)
- Pricing grows with traffic and can auto-upgrade you(6/10)
- Is Simple Analytics free? Free plan needs a badge and keeps 1 month of history(6/10)
- Simple Analytics refund policy: no general refunds(6/10)
Umami
- Umami Cloud event counting and overage charges(4/10)
- Umami Cloud free plan limited to one site and 6 months of data(4/10)
Simple Analytics
- Simple Analytics not tracking: blocked by ad blockers(7/10)
- Simple Analytics shows no data after install(7/10)
- Do Not Track visitors are excluded by default, so numbers run lower(5/10)
Umami
- Umami not tracking visitors after installing the script(7/10)
- Ad blockers block Umami unless you rename or proxy the script(6/10)
- Umami v3 dropped MySQL support(7/10)
- Umami database migrations fail on large databases(8/10)
- Umami shows wrong country or 'Unknown' location(5/10)
- Umami stops recording events when you hit your spending budget(5/10)
Simple Analytics
- Why are Simple Analytics visitors lower than pageviews?(6/10)
- Too simple: limited features and integrations for the price(6/10)
- Simple Analytics navigation is confusing at first(4/10)
- Free plan data disappears after one month(5/10)
Umami
- Umami visit duration shows 0 seconds and bounce rate looks too high(4/10)
- Umami dashboard not loading with uBlock Origin enabled(4/10)
Simple Analytics
- Simple Analytics events not showing in dashboard(6/10)
Umami
- Why is Umami so slow on large websites?(6/10)
Simple Analytics
- Google Analytics import covers GA4 page views only(4/10)
Umami
No signals
Simple Analytics
- Cancel has a trap: pay by PayPal or invoice and you must email support(5/10)
Umami
- Umami GitHub issues go stale without answers(4/10)
Simple Analytics
No signals
Umami
- Outbound link and custom event tracking needs manual markup(4/10)
Simple Analytics
No signals
Umami
- Umami Docker can't connect to the database(6/10)
Pricing Comparison
Simple Analytics
Users: 1 user, 5 websites
Storage: 1 month of history
Limits: 1 month of history, 5 websites, 1 user, badge required, paid-only features not listed on the pricing page
Users: 1 user included, extra users $20/month each
Limits: Prices for higher volumes only visible in the slider after sign-up
Users: 1 user included, extra users $20/month each
Limits: Annual per-month price not published on the page
Users: Custom
Limits: No public price
Umami
Users: 1 user, no team members
Storage: 100K events/month, 6 months data retention
Limits: 1 website only, no team members, no API or MCP access, no integrations, no data import, no email reports, no session replays or heatmaps, no white-labeling, no email support
Users: Up to 10 team members
Storage: 1M events/month, 2 years data retention
Limits: No session replays, heatmaps, white-labeling or streaming API
Users: Unlimited team members
Storage: 10M events/month, 5 years data retention
Limits: No SAML SSO, audit log or uptime SLA (Enterprise only)
Users: Custom
Storage: Custom events and retention
Users: Unlimited
Storage: Limited only by your database
Limits: Community support only; you handle scaling, upgrades, ad-blocker proxying and geo headers yourself
Feature Comparison
| Feature | Simple Analytics | Umami |
|---|---|---|
| Privacy | ||
| Cookieless tracking | ||
| EU hosting Amsterdam-based company | ||
| Pricing | ||
| Free plan 5 sites, 1 month history, badge required | ||
| Tracking | ||
| Custom events and properties data-umami-event attributes or umami.track() | ||
| Tracking links and pixels Added in v3 | ||
| Analytics | ||
| Events Inline, automated and server-side | ||
| Goals | ||
| Custom views | ||
| Session replay / heatmaps Not offered | ||
| Reports | ||
| Funnels | ||
| Retention and cohorts Cohorts added in v3 | ||
| User journeys | ||
| Revenue and attribution | ||
| UTM reports | ||
| Reliability | ||
| Ad-blocker bypass Custom subdomain via CNAME or proxy; not guaranteed | ||
| Migration | ||
| Google Analytics import GA4 page_view events only | ||
| Integrations | ||
| API and export Stats, Export and Admin APIs | ||
| MCP server and AI chat Listed in docs | ||
| API access Cloud: Pro and above | ||
| Behavior | ||
| Session replay Cloud: Business plan only | ||
| Heatmaps Cloud: Business plan only | ||
| Reporting | ||
| Email reports Cloud: Pro and above | ||
| Performance | ||
| Core Web Vitals data-performance attribute | ||
| Hosting | ||
| Self-hosting Cloud only (not confirmed in sources read) | ||
| Security | ||
| Two-factor authentication Self-hosted needs TWO_FACTOR_ENCRYPTION_KEY | ||
| SAML SSO Cloud Enterprise only | ||
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