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  1. Home
  2. Compare
  3. Webflow vs Wix

WebflowvsWix

Platform
vs
Platform
ScoresSignalsPricingFeatures

Score Comparison

58
Overall
60
50
Pricing
65
65
Usability
75
70
Performance
45
35
Support
55
55
Reliability
65
45
Onboarding
80
70
Mobile
55
65
Security
70
50
Integrations
60
WebflowWix

Signals Comparison

Pricing

Webflow

  • Expensive pricing that escalates quickly(8/10)

Wix

  • Unexpected price increases at renewal(6/10)
  • Free plan has severe limitations and Wix branding(5/10)
Onboarding

Webflow

  • Steep learning curve takes months to master(7/10)

Wix

No signals

Usability

Webflow

  • CMS limits restrict content-heavy sites(8/10)
  • Only one person can edit in Designer at a time(7/10)
  • Variables system is a nightmare(6/10)
  • Blog/CMS far inferior to WordPress(6/10)
  • Animation system difficult to manage(5/10)
  • Responsive design requires manual adjustments(5/10)

Wix

  • No way to export or migrate your site(9/10)
  • SEO limitations prevent competitive rankings(8/10)
  • Editor can be slow and glitchy(6/10)
  • Limited analytics and tracking capabilities(5/10)
Performance

Webflow

  • Designer editor painfully slow and crashes(8/10)

Wix

  • Slow page loading speeds hurt user experience(8/10)
Support

Webflow

  • Customer support slow and unhelpful(7/10)

Wix

  • Customer support slow and unhelpful(6/10)
  • Cancellation and refund difficulties(7/10)
Integrations

Webflow

  • No enterprise-grade integrations(7/10)
  • Ecommerce has significant limitations(7/10)

Wix

  • Limited and unreliable third-party integrations(6/10)
  • Ecommerce limited for serious stores(7/10)
Reliability

Webflow

  • Platform stability issues and outages(8/10)

Wix

No signals

Security

Webflow

  • GDPR compliance concerns(7/10)

Wix

No signals

Customization

Webflow

No signals

Wix

  • Cannot switch templates after publishing(8/10)
  • Limited code access restricts advanced customization(6/10)
Mobile

Webflow

No signals

Wix

  • Mobile editor limited and frustrating(6/10)

Pricing Comparison

Webflow

Free (Starter)
Free

Users: 1 user

Storage: Limited

Limits: Only 2 pages, No custom domain, Webflow branding, Very limited bandwidth and CMS

Severely limited - essentially a trial. Cannot use custom domain. Webflow branding on site.
Basic
$14/mo

Users: 1 user

Storage: Limited

Limits: No CMS, No ecommerce, Limited visits, Single seat only

No CMS access - must upgrade for dynamic content. Workspace plan costs separate if collaborating.
CMS
Popular
$23/mo

Users: 3 editors

Storage: Limited

Limits: 2,000 CMS items max, No ecommerce, Limited editors

CMS limited to 2,000 items. Workspace plan costs separate. Need to upgrade for more CMS items.
Business
$39/mo

Users: 10 editors

Storage: Limited

Limits: 10,000 CMS items cap, Enterprise required for more, No simultaneous editing

Still 10,000 CMS limit. Enterprise required for higher limits ($15K-$50K+/year). Workspace plans extra.
Ecommerce Standard
$29/mo

Users: 3 editors

Storage: Limited

Limits: 2% transaction fee, 500 products max, $50K annual sales limit

2% transaction fee on all sales. Limited product count. $50K sales cap forces upgrade.
Ecommerce Plus
$74/mo

Users: 10 editors

Storage: Limited

Limits: 5,000 products max, $200K annual sales limit, Limited ecommerce features

Sales cap still applies. Advanced features still missing compared to Shopify. Workspace plans extra.
Ecommerce Advanced
$212/mo

Users: 15 editors

Storage: Limited

Limits: 15,000 products cap, Still missing advanced ecommerce features, Very expensive

Very expensive. Many features still limited vs dedicated ecommerce platforms. Workspace costs on top.

Wix

Free
Free

Users: 1 user

Storage: 500 MB

Limits: Wix ads on site, No custom domain, Very limited storage, No ecommerce features, Limited support access

Wix branding/ads displayed on your site. No custom domain (yourname.wixsite.com). Limited storage and bandwidth. No ecommerce.
Light
$17/mo

Users: 2 collaborators

Storage: 2 GB

Limits: Only 2 GB storage, No ecommerce, Limited marketing tools, 2 collaborators only

Very limited storage for serious sites. No ecommerce. Domain only free for first year, then ~$15-20/year renewal.
Core
Popular
$29/mo

Users: 5 collaborators

Storage: 50 GB

Limits: Limited advanced ecommerce, No advanced shipping, Basic automations only

Payment processing fees (2.9% + $0.30). Advanced ecommerce features require Business plan. 5 collaborator limit.
Business
$36/mo

Users: 10 collaborators

Storage: 100 GB

Limits: 100 GB storage cap, Advanced reporting limited, No priority support

Payment processing fees still apply. Need Business Elite for unlimited storage. Some advanced features require apps at extra cost.
Business Elite
$159/mo

Users: 15 collaborators

Storage: Unlimited

Limits: Expensive jump from Business tier, Still platform limitations on SEO/code access

Significant price jump from Business ($36 to $159). Payment processing fees still apply. Many advanced features still require third-party apps.

Feature Comparison

FeatureWebflowWix
Design
Visual design control

Pixel-perfect control rivaling hand-coded sites

Drag-and-drop editor

True drag-and-drop with pixel-perfect placement

Template library

900+ templates across categories

Interactions/animations

Advanced scroll and hover animations

Template switching

Cannot switch templates after publishing

Development
Clean code export

Export HTML/CSS/JS - not fully locked in

Code access

Limited - can't fully customize

Content
CMS capabilities

Yes, but 10,000 item limit without Enterprise

Multi-author blog support

No user roles like WordPress

Unlimited CMS items

10,000 max - Enterprise for more

Features
App marketplace

500+ apps, quality varies

AI website builder

Wix ADI for quick starts

Booking/scheduling

Built-in appointment booking

Form builder

Built-in with logic on higher plans

Selling
Ecommerce

Available but limited features vs Shopify

Multi-currency

Restricted options for international

POS system

US/Canada only

Performance
Global CDN hosting

Amazon CloudFront and Fastly

Hosting
Custom domain

Paid plans only

Security
SSL certificate

Included on all plans

Pricing
Free plan

Very limited - 2 pages only

Collaboration
Real-time collaboration

Enterprise only - one editor at a time otherwise

Support
Live chat support

Email only - 2 week response times

Migration
Site export

No way to export site or content

Marketing
Advanced SEO tools

Limited schema markup and URL control

Analytics

Basic - advanced analytics limited

Integrations
Enterprise integrations

No native Salesforce, HubSpot, Segment

Usability
Beginner-friendly

3-month learning curve, CSS knowledge needed