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  1. Home
  2. Compare
  3. Wix vs WordPress

WixvsWordPress

Platform
vs
Platform
ScoresSignalsPricingFeatures

Score Comparison

60
Overall
62
65
Pricing
70
75
Usability
60
45
Performance
55
55
Support
50
65
Reliability
60
80
Onboarding
50
55
Mobile
75
70
Security
45
60
Integrations
95
WixWordPress

Signals Comparison

Customization

Wix

  • Cannot switch templates after publishing(8/10)
  • Limited code access restricts advanced customization(6/10)

WordPress

No signals

Performance

Wix

  • Slow page loading speeds hurt user experience(8/10)

WordPress

  • Sites slow down with plugins and complexity(8/10)
Usability

Wix

  • No way to export or migrate your site(9/10)
  • SEO limitations prevent competitive rankings(8/10)
  • Editor can be slow and glitchy(6/10)
  • Limited analytics and tracking capabilities(5/10)

WordPress

  • Plugin conflicts cause broken sites(8/10)
  • Gutenberg editor remains divisive and frustrating(7/10)
  • Constant maintenance and updates required(7/10)
  • Theme quality varies wildly(5/10)
  • Outdated UI feels dated in 2026(5/10)
  • WordPress.com vs WordPress.org confusion(5/10)
Support

Wix

  • Customer support slow and unhelpful(6/10)
  • Cancellation and refund difficulties(7/10)

WordPress

  • Support depends on host and plugins(6/10)
Pricing

Wix

  • Unexpected price increases at renewal(6/10)
  • Free plan has severe limitations and Wix branding(5/10)

WordPress

  • Premium plugins and themes add hidden costs(6/10)
Mobile

Wix

  • Mobile editor limited and frustrating(6/10)

WordPress

No signals

Integrations

Wix

  • Limited and unreliable third-party integrations(6/10)
  • Ecommerce limited for serious stores(7/10)

WordPress

No signals

Security

Wix

No signals

WordPress

  • 92% of breaches come from plugins and themes(9/10)
Onboarding

Wix

No signals

WordPress

  • Steep learning curve for non-technical users(7/10)
Reliability

Wix

No signals

WordPress

  • Spam and bot attacks are constant(6/10)
  • Drama around WP Engine and Automattic(5/10)

Pricing Comparison

Wix

Free
Free

Users: 1 user

Storage: 500 MB

Limits: Wix ads on site, No custom domain, Very limited storage, No ecommerce features, Limited support access

Wix branding/ads displayed on your site. No custom domain (yourname.wixsite.com). Limited storage and bandwidth. No ecommerce.
Light
$17/mo

Users: 2 collaborators

Storage: 2 GB

Limits: Only 2 GB storage, No ecommerce, Limited marketing tools, 2 collaborators only

Very limited storage for serious sites. No ecommerce. Domain only free for first year, then ~$15-20/year renewal.
Core
Popular
$29/mo

Users: 5 collaborators

Storage: 50 GB

Limits: Limited advanced ecommerce, No advanced shipping, Basic automations only

Payment processing fees (2.9% + $0.30). Advanced ecommerce features require Business plan. 5 collaborator limit.
Business
$36/mo

Users: 10 collaborators

Storage: 100 GB

Limits: 100 GB storage cap, Advanced reporting limited, No priority support

Payment processing fees still apply. Need Business Elite for unlimited storage. Some advanced features require apps at extra cost.
Business Elite
$159/mo

Users: 15 collaborators

Storage: Unlimited

Limits: Expensive jump from Business tier, Still platform limitations on SEO/code access

Significant price jump from Business ($36 to $159). Payment processing fees still apply. Many advanced features still require third-party apps.

WordPress

Free (WordPress.com)
Free

Users: Unlimited

Storage: 1 GB

Limits: WordPress.com subdomain only, Ads displayed, No plugins, Very limited storage, Basic themes only

WordPress.com ads on your site. Very limited customization. No plugins. Must upgrade for any serious use.
Personal (WordPress.com)
$4/mo

Users: Unlimited

Storage: 6 GB

Limits: No plugins, Limited themes, No monetization, Basic features only

Annual billing required. Still no plugins. Limited customization compared to self-hosted.
Premium (WordPress.com)
$8/mo

Users: Unlimited

Storage: 13 GB

Limits: Limited plugins, Not full self-hosted flexibility, Template restrictions

Annual billing. Still restricted plugins. Not full WordPress flexibility.
Business (WordPress.com)
Popular
$25/mo

Users: Unlimited

Storage: 50 GB

Limits: More expensive than self-hosted alternatives, Annual commitment

Annual billing required. At this price, self-hosted with quality host may be better value.
eCommerce (WordPress.com)
$45/mo

Users: Unlimited

Storage: 50 GB

Limits: Extensions cost extra, Annual commitment, Less control than self-hosted

Annual billing. Premium extensions cost extra. Consider self-hosted for more control.
Self-Hosted (WordPress.org)
Popular
Free

Users: Unlimited

Storage: Depends on host

Limits: Requires hosting, Maintenance responsibility, Technical knowledge needed, Security management

Hosting ($5-50+/month), Domain ($12-15/year), Premium plugins ($100-300/year), Security plugins, Backups. Total: $150-500+/year for professional sites.

Feature Comparison

FeatureWixWordPress
Design
Drag-and-drop editor

True drag-and-drop with pixel-perfect placement

Template library

900+ templates across categories

Template switching

Cannot switch templates after publishing

Core
Open-source software

Completely free, open-source CMS

Ecosystem
60,000+ plugins

Massive plugin ecosystem for any feature

Large developer community

Easy to find developers and resources

Pricing
Free plan

Available but with Wix ads and limitations

Selling
WooCommerce e-commerce

Leading open-source e-commerce

Ecommerce

Core plan and above, with limitations

Multi-currency

Restricted options for international

POS system

US/Canada only

Features
App marketplace

500+ apps, quality varies

AI website builder

Wix ADI for quick starts

Booking/scheduling

Built-in appointment booking

SEO
Best-in-class SEO

Comprehensive SEO with plugins

Customization
Unlimited customization

Complete flexibility with code access

Hosting
Self-hosting option

Host anywhere, full control

Managed hosting available

WordPress.com and managed hosts

Custom domain

Free first year on paid plans

Security
SSL certificate

Included on all plans

Automatic security updates

Requires manual updates or management

Built-in security

Needs security plugins, vulnerable plugins

Built-in spam protection

Needs Akismet or similar plugins

Migration
Site export

No way to export site or content

Performance
Fast out of the box

Requires optimization for speed

Marketing
Advanced SEO tools

Limited schema markup and URL control

Analytics

Basic - advanced analytics limited

Support
Official customer support

Self-hosted has no official support

Development
Code access

Limited - can't fully customize

Maintenance
Maintenance-free

Requires regular updates and monitoring

Usability
Beginner-friendly

Learning curve for non-technical users

Reliability
Built-in backups

Needs backup plugins or host features