ActiveCampaign Pricing
Complete pricing breakdown for ActiveCampaign including all plans, hidden costs, and limitations.
Pricing score: 40/100
Plans & Pricing
- Up to 1,000 contacts
- Email marketing
- Marketing automation
- Chat and email support
- Single user
User limit: 1 user
Storage: Not specified
- 1,000 contacts included
- Landing page builder
- Advanced automation
- Basic CRM
- Generative AI
- 3 users
User limit: 3 users
Storage: Not specified
- 1,000 contacts included
- Conditional content
- A/B testing in automations
- Advanced segmentation
- Attribution and conversion tracking
- 5 users
User limit: 5 users
Storage: Not specified
- 1,000 contacts included
- All Pro features
- Custom reporting
- Custom objects
- HIPAA support
- Dedicated account rep
User limit: 10+ users
Storage: Not specified
Pricing Issues Reported by Users
Charged after cancellation - billing continues despite confirmation
Users report being charged $1,500-$2,600 even after receiving written cancellation confirmation from support. One user was charged days after being told their account was 'fully closed.' Getting refunds requires extensive effort and bank disputes.
Now charges for ALL contacts including unsubscribed and bounced
As of November 2025, ActiveCampaign charges for entire contact list - including unsubscribed, bounced, and unconfirmed contacts. This is considered unfair as most ESPs only charge for active, emailable contacts.
Cannot downgrade plans - stuck at higher tier forever
When you upgrade plans, you're essentially locked in. Attempting to downgrade means paying MORE than your current rate or losing access entirely. Users feel trapped into giving increasingly more money as their needs change.
Additional features like Conversations cost extra
Key features are unbundled and cost extra. Conversations (live chat) requires additional payment. As tiers go up, costs become prohibitive for smaller businesses. Advanced features locked behind expensive plans.