Amplitude Pricing & Free Plan Limits
Complete pricing breakdown for Amplitude including all plans, hidden costs, and limitations.
Pricing score: 45/100
Is Amplitude free?
Yes — the Starter plan costs nothing. Paid plans start at $49.00/month (Plus).
Free plan limits
- Users: 50K MTUs
- Storage: N/A
- No custom dashboards, No advanced behavioral analysis, Limited support (online only), No A/B testing, No causal insights
Watch out: 1,000 events per MTU limit - excess converted to MTUs, Account blocked after exceeding limits 3 times, Basic features only
Plans & Pricing
User limit: 50K MTUs
Storage: N/A
User limit: 300K+ MTUs
Storage: N/A
User limit: Custom
Storage: Custom
User limit: 1K-300K MTUs
Storage: N/A
Pricing Issues Reported by Users
Massive pricing jump from free to paid - sticker shock
Users experience sticker shock when moving from free to paid. The jump from $0 to $49/month (Plus) seems reasonable, but Growth plan starts at $22,400/year and can reach $254,100+ annually. Pricing is the #1 cited issue for adopting Amplitude over the last 5 years.
Event and MTU limits hit unexpectedly fast
Free plan limits of 50K MTUs with 1,000 events per MTU catch users off guard. Events exceeding 1,000 per user are converted to additional MTUs, inflating costs. If you exceed limits 3 times as a free user, Amplitude blocks your account entirely.