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Complete pricing breakdown for Auth0 including all plans, hidden costs, and limitations.
Pricing score: 35/100
User limit: 25,000 MAU
Storage: N/A
User limit: Custom
Storage: N/A
User limit: 500 MAU
Storage: N/A
User limit: 1,000 MAU
Storage: N/A
Users report massive price increases post-Okta acquisition. One documented case: bill went from $240/month to $3,729/month (15.54x increase) with modest user growth. The B2C Essentials plan saw a 300% per-MAU price hike in late 2023. MAU-based pricing creates unpredictable costs.
SAML SSO, essential for B2B SaaS products, is locked behind expensive Enterprise contracts that require sales calls. Enterprise MFA, Organizations, and advanced security features require custom-quoted plans. B2B pricing starts at $150/month vs B2C at $35/month for the same MAU count.
If you exceed MAU limits, Auth0 automatically moves you to the next tier. Essential plan users exceeding 500 MAU get shifted to Professional at $240/month. No warnings, no grace period. Startups describe this as a 'growth penalty' that punishes success.