Users switch for better deliverability and easier interface. Gain: higher inbox rates, cleaner UI, similar pricing. Trade-off: fewer multi-channel features.

Businesses switch for brand recognition and better deliverability. Gain: industry standard, more templates. Trade-off: more expensive, also has its own issues.

Budget users switch for generous free plan and better support. Gain: excellent free tier, good automation, responsive support. Trade-off: less multi-channel.

E-commerce businesses switch for better Shopify integration. Gain: superior e-commerce automation, better analytics. Trade-off: significantly more expensive.

Users needing CRM + advanced automation switch. Gain: sophisticated automation, built-in CRM. Trade-off: more expensive, complex, has its own billing issues.

Businesses needing advanced automation switch. Gain: powerful workflows, behavior-based emails, deep segmentation. Trade-off: more expensive, steeper learning curve.