Users switch for Google Workspace integration. Gain: included with Gmail, better collaboration, Docs/Sheets. Trade-off: less offline reliability, Google ecosystem lock-in.

Apple users switch for seamless integration with macOS and iOS. 50GB for $0.99/month is better value for basic needs. Photo library integration is unmatched.

Microsoft 365 users switch because OneDrive is included. Gain: $0 extra, Office integration. Trade-off: sync issues reported, Microsoft ecosystem.

Users switch for lifetime storage option (one-time payment), better pricing, and optional client-side encryption. Swiss privacy laws appeal to security-conscious users.

Apple users switch for native integration. Gain: seamless Apple device sync, cheaper storage. Trade-off: Windows support weak, Apple ecosystem only.

Privacy-focused users switch for zero-knowledge encryption and Canadian privacy laws. Similar features to Dropbox but with true end-to-end encryption.