Apple ecosystem users switch for seamless macOS/iOS integration. iCloud+ pricing is competitive and includes privacy features like Private Relay.

Users switch for better desktop integration. Gain: more reliable sync, Smart Sync, better offline. Trade-off: extra cost, less collaboration.

Microsoft users switch for Office integration. Gain: native Word/Excel integration. Trade-off: Microsoft ecosystem lock-in.

Privacy-focused users switch for zero-knowledge encryption. Swiss privacy laws and true end-to-end encryption address Google's biggest weakness.

Privacy-conscious users switch for encryption. Gain: end-to-end encryption, privacy focus. Trade-off: fewer features, smaller ecosystem.