Users switch because Clarity is 100% free with no session limits. Offers heatmaps and session recordings without impacting budget. Trade-off: no surveys, only 30-day data retention, less privacy-focused.

Enterprise teams switch for deeper search capabilities, AI-powered insights, and autocapture technology. Better for complex products and dedicated analytics teams. Pricing starts at $2,000/year.

Users switch for live chat and real-time visitor monitoring - capabilities Hotjar doesn't offer. Good for engaging visitors in the moment. Trade-off: only 60-day data retention vs Hotjar's 365 days.

Users switch for better form analytics, friction score automation, and more flexible pricing. Excels at funnel analysis. Better for e-commerce tracking checkout abandonment. Less performance impact than Hotjar.

One of the original heatmap tools. Users switch for simpler pricing, A/B testing integration, and lower performance impact. Good for teams that want focused heatmap functionality without bloat.