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Complete pricing breakdown for Kapwing including all plans, hidden costs, and limitations.
Pricing score: 35/100
User limit: 1 user
Storage: Not specified
User limit: Custom
Storage: Custom
User limit: 1 user
Storage: 6GB file uploads
User limit: 1 user
Storage: 6GB file uploads
User limit: Per user
Storage: 6GB file uploads
User limit: Per user
Storage: 6GB file uploads
Kapwing maintains a strict no-refund policy that frustrates many customers. Users who purchase subscriptions and encounter technical issues or find the product doesn't meet their needs receive no compensation for unused subscription periods. One user reported being charged £191 across two accounts and only receiving a $23 refund despite clear evidence.
Users report that Kapwing removes or changes features they paid for. One recent complaint from February 2026 stated that a user subscribed for the Repurpose tool, but Kapwing changed it to an AI chatbot that doesn't function, with the old version unavailable. Subscribers are stuck with unusable subscriptions.
Kapwing has progressively locked features behind paywalls. Watermarked videos went from 5 per month to 3 to none, free projects get deleted after 3 days without premium, users can only have 3 open projects without paying $24/month, and free tier is limited to 720p quality with 1-minute max export length.
Kapwing uses a credit system for AI features that catches many users off guard. Credits are deducted even when testing features or learning the software without exporting anything. Users underestimate their needs, run out of credits mid-project, and find that auto-subtitles suddenly stop working.
The Business Plan costs $600-768/year per user, which is extremely expensive for the features offered. The true cost of ownership includes hidden expenses beyond the subscription fee: learning curve costs, troubleshooting time, and backup tool subscriptions when Kapwing fails.