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Complete pricing breakdown for Klaviyo including all plans, hidden costs, and limitations.
Pricing score: 35/100
User limit: 1 user
Storage: Not specified
User limit: Not specified
Storage: Not specified
User limit: Not specified
Storage: Not specified
Klaviyo has raised prices multiple times, with the latest increase being up to 25%. Legacy users were moved from pay-per-send to pay-per-profile, resulting in significant unexpected cost increases. Many businesses saw bills jump dramatically overnight.
Klaviyo charges for total profiles, including inactive contacts you don't email. This means paying for dormant subscribers, making list management more expensive. Organizations with large inactive segments pay significantly more than expected.
On February 18, 2025, Klaviyo shifted from usage-based billing to a model based on active profiles. Legacy accounts (pre-April 2023) went from paying per send to paying per contact, causing significant unexpected cost increases.
For businesses just starting their e-commerce journey, Klaviyo is often more expensive than their Shopify subscription. Small stores find Klaviyo pricing out of budget when alternatives offer similar features for less.
SMS marketing requires additional credits beyond the base email plan. The Email + SMS plan starts at $35/month but SMS credits run out quickly. International SMS rates are particularly expensive.