Users switch for pay-per-email pricing and multi-channel. Gain: SMS + chat included, pay per email not contacts. Trade-off: deliverability concerns, less polished interface.

Creators switch for creator-specific features. Gain: visual automation, subscriber tagging, creator focus. Trade-off: more expensive, recent price hikes.

Businesses switch for brand recognition and templates. Gain: huge template library, more integrations. Trade-off: much more expensive, gutted free plan.

Users needing advanced automation switch. Gain: powerful automation, CRM included. Trade-off: significantly more expensive, steeper learning curve.

Budget users switch for even more generous free tier. Gain: 2,500 free subscribers, good automation. Trade-off: smaller brand, fewer integrations.

E-commerce businesses switch for better store integration. Gain: deep Shopify integration, purchase triggers. Trade-off: much more expensive, e-commerce focused only.