Matomo Pricing & Free Plan Limits
Complete pricing breakdown for Matomo including all plans, hidden costs, and limitations.
Pricing score: 62/100
Is Matomo free?
Yes — the Community (self-hosted) plan costs nothing. Paid plans start at $29.00/month (Cloud (50K hits, monthly)).
The free plan includes
- Core web analytics reports
- Goals and e-commerce tracking
- Segments
- Visits log and real-time
- Tracking API and reporting API
- GDPR tools and IP anonymisation
Free plan limits
- Users: Unlimited users
- Storage: Unlimited hits (you provide the server)
- No premium plugins (heatmaps, session recording, funnels, custom reports, form analytics, A/B testing), email support not included, you run upgrades and cron archiving yourself
Watch out: You pay for hosting, backups and admin time. Heatmaps, session recording, funnels, custom reports, form analytics and Search Engine Keywords Performance are paid premium features.
Plans & Pricing
- Core web analytics reports
- Goals and e-commerce tracking
- Segments
- Visits log and real-time
- Tracking API and reporting API
- GDPR tools and IP anonymisation
User limit: Unlimited users
Storage: Unlimited hits (you provide the server)
- Same as monthly Cloud
- Matomo advertises 2 months free on annual billing
User limit: 30 team members
Storage: 24 months of raw data, 30 websites
- Hosted in Frankfurt, Germany
- 30 websites and 30 team members
- 100 segments, 150 goals
- Premium features included in Cloud plans
- Free trial, no credit card
User limit: 30 team members
Storage: 24 months of raw data, 30 websites
- Custom Reports, Funnels, Users Flow
- Heatmaps and Session Recording
- Form Analytics, Media Analytics
- Search Engine Keywords, WooCommerce Analytics
- Email support 24/5 with 12-hour response
User limit: Up to 4 users
Storage: Up to 5M hits per month
- Everything in Team
- Cohorts, Multi-Channel Attribution
- Activity Log, Roll-Up Reporting
- Advertising Conversion Export
- White Label
User limit: Up to 20 users
Storage: Up to 30M hits per month
- Everything in Business
- A/B Testing
- SAML/LDAP SSO
- Crash Analytics
- Dedicated customer success, onboarding and chat support
User limit: Up to 50 users
Storage: Up to 100M hits per month
Pricing Issues Reported by Users
Matomo Cloud prices by 'hits' and charges overage fees
Cloud tiers are based on monthly hits (pageviews plus events). Matomo's Cloud terms say exceeding the allowance triggers overage fees, unused hits expire at the end of the term, and prices below the top tiers require checking the pricing page or asking sales.
Heatmaps, funnels and search keywords cost extra with self-hosting
Matomo Community is free, but plugins for Heatmaps and Session Recording, Funnels, Custom Reports, Form Analytics and Search Engine Keywords Performance come with paid On-Premise bundles (Team from EUR 275, Business EUR 1,450, Enterprise EUR 3,400 per Matomo's pricing page), so 'free' only covers the base reports.
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