Technical teams switch for self-hosting option (data control), transparent pricing, and combined analytics + session recording + feature flags. Open-source alternative with no vendor lock-in.

Enterprise teams switch for better data governance, more advanced behavioral cohorting, and SQL-based queries. Amplitude is stronger for complex enterprise analytics needs despite similar pricing.

Teams without engineering resources switch for autocapture - no manual event tracking needed. Retroactive analysis of untracked events is a major advantage. Faster implementation.

Cost-conscious teams use GA4 for basic event tracking. Free tier is unlimited for most use cases. Better for marketing attribution but weaker for product analytics.

Product managers switch for combined analytics + in-app guides + user feedback. Pendo's autocapture and NPS features appeal to PM teams focused on product adoption.