Users switch for better collaboration. Gain: real-time Docs editing, better sharing. Trade-off: Google ecosystem, different Office format.

Apple users switch for seamless macOS and iOS integration. iCloud+ includes privacy features like Private Relay. Better experience in the Apple ecosystem.

Users switch for better sync reliability. Gain: more consistent syncing, better third-party integration. Trade-off: extra cost, no Office integration.

Enterprise users switch for Box's focus on security, compliance, and workflow automation. Better suited for regulated industries and complex approval workflows.

Apple users switch for native integration. Gain: seamless Apple sync, cheaper. Trade-off: Apple ecosystem only.

Privacy-focused users switch for zero-knowledge encryption. Canadian jurisdiction and true end-to-end encryption address Microsoft's ability to access files.