Plausible Analytics Alternatives

What users switch to when Plausible Analytics doesn't work out — and why they make the change.

1
Umami
Mentioned 8x by users

Open-source, cookieless and visually similar, with no feature split between free and paid; cloud has a free tier up to 100k events. Trade-off: smaller team and fewer polished features like funnels-in-cloud parity.

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2
Fathom Analytics
Mentioned 7x by users

Closed-source but nearly identical privacy-first feature set, starting at 100k pageviews for $15/month, so better value for mid-traffic sites. Trade-off: no self-hosting option.

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3
Google Analytics
Mentioned 7x by users

Free, with ad-platform integration and attribution that Plausible lacks. Trade-off: cookie consent, complex GA4 interface and Google data collection.

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4
PostHog
Mentioned 6x by users
71/100

Switch when you need product analytics, session replay, feature flags and A/B tests with a large free tier. Trade-off: far more complex and it also needs a proxy for ad blockers.

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5
Matomo
Mentioned 5x by users

Open-source, self-hostable analytics closer to GA in depth (heatmaps, ecommerce, funnels via plugins). Trade-off: heavier interface and setup.

View Matomo
6
Simple Analytics
Mentioned 4x by users

Another EU privacy-first, cookieless tool aimed at the same buyers. Trade-off: closed-source, no self-hosting.

View Simple Analytics
7
Mixpanel
Mentioned 3x by users
55/100

For event-based product analytics with funnels, retention and cohorts. Trade-off: not a drop-in website-traffic dashboard and uses identified users.

View Mixpanel