Users switch for quality and audio. Gain: synchronized dialogue/sound, 20-sec coherent clips, best physics accuracy. Trade-off: limited access, potentially higher cost.

Users switch for speed and cost-effectiveness. Gain: faster generation (under 2 minutes), fun modular tools (Pikaframes, Pikascenes), better value. Trade-off: less camera control precision.

Users switch for longer videos. Gain: up to 3-minute clips vs Runway's short lengths, competitive quality. Trade-off: less camera control, different aesthetic style.

Users switch for better pricing model. Gain: more generous credits, good image-to-video. Trade-off: different strengths, may lack Runway's specific controls.

Users switch for photorealism. Gain: high-fidelity near-photorealistic output, Google's AI capabilities. Trade-off: newer platform, different workflow.