Sender Pricing & Free Plan Limits
Complete pricing breakdown for Sender including all plans, hidden costs, and limitations.
Pricing score: 86/100
Is Sender free?
Yes — the Free Forever plan costs nothing. Paid plans start at $9.00/month (Standard).
The free plan includes
- Newsletters
- Automation
- Popups and forms
- Landing pages
- Transactional emails
- 100 AI credits/month
Free plan limits
- Users: 1 seat
- Storage: 2,500 subscribers, 15,000 emails/month
- Sender branding, 1 seat, no A/B testing, no SMS campaigns, no auto-resend to non-openers, no custom domain for landing pages
Watch out: Sender branding on emails and forms. Every account must pass QA verification before sending freely. Going over 2,500 active subscribers stops sending.
Plans & Pricing
- Newsletters
- Automation
- Popups and forms
- Landing pages
- Transactional emails
- 100 AI credits/month
- 14-day Professional trial
User limit: 1 seat
Storage: 2,500 subscribers, 15,000 emails/month
- Dedicated success manager
- SLA
- SSO (SAML v2)
- BAA
- Activity logs
- Phone support
User limit: Unlimited seats
Storage: Unlimited emails
- Same as Standard
User limit: 3 seats
Storage: From 500 subscribers
- No Sender branding
- A/B testing
- SMS (credits purchased separately)
- Unlimited templates and landing pages
- Custom domain
- Advanced ecommerce reports
- Webhooks
User limit: 3 seats
Storage: From 500 subscribers (6,000 emails/month)
- Same as Professional
User limit: 10 seats
Storage: From 500 subscribers
- Everything in Standard
- Advanced automation
- Advanced reports
- Performance by inbox provider
- Priority support
- Monthly SMS credit equal to plan fee
- Dedicated IP on 20,000+ subscriber plans
User limit: 10 seats
Storage: From 500 subscribers (12,000 emails/month on entry tier)
- No recurring fee
- $5.80 per 1,000 emails
Storage: 5,000 email credits
Pricing Issues Reported by Users
No refund after suspension or for unused plans
The official refund policy only refunds when Sender terminates service without cause. Suspensions for anti-spam or terms violations, unused plans, forgotten renewals, wrong-plan purchases and downgrades are all excluded, and one reported case lost a full-year payment.
Automatic upgrade to a bigger plan at renewal
Sender's help center confirms that with auto-renewal on, an account whose active subscribers exceed the plan at renewal is moved to a larger, more expensive plan. Mid-cycle, going over the limit stops campaign sending until you upgrade or remove contacts.
Unused email credits are lost when you downgrade
The cancellation article states unused email credits are forfeited permanently once you confirm a downgrade, and refunds are never prorated. Listed prices also exclude VAT.
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