ActiveCampaignvsHubSpot

Saas60

Saas

Score Comparison

Overall

Pricing

Usability

Performance

Support

Reliability

Onboarding

Mobile

Security

Integrations

ActiveCampaignHubSpot

Signals Comparison

Pricing

ActiveCampaign

Charged after cancellation - billing continues despite confirmation(10/10)
Now charges for ALL contacts including unsubscribed and bounced(9/10)
Cannot downgrade plans - stuck at higher tier forever(8/10)
Additional features like Conversations cost extra(7/10)

HubSpot

Pricing compounds across multiple dimensions(9/10)
2024 pricing changes caused 5x-20x cost increases(10/10)
Mandatory onboarding fees of $7,000-$10,000(9/10)
Annual contract lock-in with no early termination(8/10)
Unexpected charges when exceeding contact limits(9/10)

Support

ActiveCampaign

Support quality declined dramatically - now takes days(8/10)

HubSpot

Customer service issues - slow and generic responses(8/10)

Usability

ActiveCampaign

Email editor has persistent formatting bugs(7/10)
Steep learning curve - not beginner friendly(6/10)
Automations don't behave as expected(7/10)
Documentation and tutorials outdated(5/10)
AI features buggy and don't work correctly(6/10)

HubSpot

Steep learning curve and complex navigation(6/10)
Email handling lacks control settings(5/10)

Performance

ActiveCampaign

Platform slowdowns when handling large datasets(6/10)

HubSpot

No signals

Integrations

ActiveCampaign

Third-party integrations cumbersome to set up(5/10)

HubSpot

No signals

Onboarding

ActiveCampaign

No signals

HubSpot

Data import is extremely complicated(7/10)

Customization

ActiveCampaign

No signals

HubSpot

Limited customization without expensive add-ons(5/10)

Pricing Comparison

ActiveCampaign

Starter

$15/mo

Users: 1 user

Storage: Not specified

Limits: 1 user, basic features only, no landing pages, no CRM, limited automation

Very limited. No landing pages, CRM, or advanced automation. Now charges for ALL contacts including unsubscribed. Annual commitment for best pricing.

Plus

Popular

$49/mo

Users: 3 users

Storage: Not specified

Limits: Limited CRM, basic reporting, some automation triggers locked

Costs scale rapidly: ~$160-200/mo at 5K contacts. Additional users cost extra. Many advanced features still require Pro tier.

Pro

$79/mo

Users: 5 users

Storage: Not specified

Limits: Phone support costs $79 extra. Some enterprise features locked.

Jumps to $320-400/mo at 5K contacts. Still no phone support without extra fee. Conversations feature costs additional.

Enterprise

$145/mo

Users: 10+ users

Storage: Not specified

Limits: Expensive for what you get. Custom pricing means less transparency.

Starting price only. Actual cost much higher based on contacts and add-ons. Annual commitment typically required.

HubSpot

Free Tools

Free

Users: Unlimited users

Storage: Limited

Limits: No automation workflows, Limited reporting, HubSpot branding everywhere, No phone support, Limited email sends

HubSpot branding on all customer-facing tools, Very limited email marketing, No automation

Starter

$20/mo

Users: 2 users included

Storage: Standard

Limits: Basic automation only, Limited A/B testing, No advanced reporting, Limited sequences

Annual billing required ($15/mo), Additional users $20/mo each, Contact tier overage charges

Professional

Popular

$890/mo

Users: 5 users included

Storage: Large

Limits: Onboarding fee non-negotiable, Annual contract lock-in, Limited to 5 users before extra charges

MANDATORY $3,000 onboarding fee, Annual commitment required, Additional seats $45/mo, 2,000 marketing contacts included - overages expensive

Enterprise

$3600/mo

Users: 10 users included

Storage: Enterprise

Limits: Multi-year contracts often pushed, Implementation takes months, Requires dedicated admin

MANDATORY $7,000-$10,000 onboarding fee, Annual contract required, 10,000 marketing contacts included - overages add up fast

Feature Comparison

Feature	ActiveCampaign	HubSpot
Email
Email campaigns All plans
Core
Free CRM Genuinely useful free tier
Automation
Marketing automation All plans, advanced on Plus+
Visual automation builder Industry-leading
Marketing
Email marketing Limited on free, full on Starter+
Landing pages Plus and above
SMS marketing Add-on cost
A/B testing Professional tier+ only
CRM
Built-in CRM Plus and above
Sales
Sales pipeline All tiers
Predictive lead scoring Enterprise only ($3,600/mo)
Reporting
Custom reporting Professional tier+ only
Integrations
900+ integrations Native + Zapier
1000+ integrations Via App Marketplace
Audience
Advanced segmentation Pro and above
Learning
HubSpot Academy Free courses and certifications
Testing
A/B testing in automations Pro and above
Customization
Remove HubSpot branding Starter tier+ only
Support
Phone support $79 extra cost
Pricing
Pay-per-email pricing Profile-based only
Downgrade flexibility Cannot downgrade
Monthly billing option Annual contracts required for most plans
Transparent pricing Complex 4-dimension pricing model
Security
SSO/SAML Enterprise only
Onboarding
Free onboarding Mandatory paid onboarding $3K-$10K
Easy data migration Data import is extremely complicated

Signals Comparison

Pricing

ActiveCampaign

Charged after cancellation - billing continues despite confirmation(10/10)
Now charges for ALL contacts including unsubscribed and bounced(9/10)
Cannot downgrade plans - stuck at higher tier forever(8/10)
Additional features like Conversations cost extra(7/10)

HubSpot

Pricing compounds across multiple dimensions(9/10)
2024 pricing changes caused 5x-20x cost increases(10/10)
Mandatory onboarding fees of $7,000-$10,000(9/10)
Annual contract lock-in with no early termination(8/10)
Unexpected charges when exceeding contact limits(9/10)

Support

ActiveCampaign

Support quality declined dramatically - now takes days(8/10)

HubSpot

Customer service issues - slow and generic responses(8/10)

Usability

ActiveCampaign

Email editor has persistent formatting bugs(7/10)
Steep learning curve - not beginner friendly(6/10)
Automations don't behave as expected(7/10)
Documentation and tutorials outdated(5/10)
AI features buggy and don't work correctly(6/10)

HubSpot

Steep learning curve and complex navigation(6/10)
Email handling lacks control settings(5/10)

Performance

ActiveCampaign

Platform slowdowns when handling large datasets(6/10)

HubSpot

No signals

Integrations

ActiveCampaign

Third-party integrations cumbersome to set up(5/10)

HubSpot

No signals

Onboarding

ActiveCampaign

No signals

HubSpot

Data import is extremely complicated(7/10)

Customization

ActiveCampaign

No signals

HubSpot

Limited customization without expensive add-ons(5/10)

Pricing Comparison

ActiveCampaign

Starter

$15/mo

Users: 1 user

Storage: Not specified

Limits: 1 user, basic features only, no landing pages, no CRM, limited automation

Very limited. No landing pages, CRM, or advanced automation. Now charges for ALL contacts including unsubscribed. Annual commitment for best pricing.

Plus

Popular

$49/mo

Users: 3 users

Storage: Not specified

Limits: Limited CRM, basic reporting, some automation triggers locked

Costs scale rapidly: ~$160-200/mo at 5K contacts. Additional users cost extra. Many advanced features still require Pro tier.

Pro

$79/mo

Users: 5 users

Storage: Not specified

Limits: Phone support costs $79 extra. Some enterprise features locked.

Jumps to $320-400/mo at 5K contacts. Still no phone support without extra fee. Conversations feature costs additional.

Enterprise

$145/mo

Users: 10+ users

Storage: Not specified

Limits: Expensive for what you get. Custom pricing means less transparency.

Starting price only. Actual cost much higher based on contacts and add-ons. Annual commitment typically required.

HubSpot

Free Tools

Free

Users: Unlimited users

Storage: Limited

Limits: No automation workflows, Limited reporting, HubSpot branding everywhere, No phone support, Limited email sends

HubSpot branding on all customer-facing tools, Very limited email marketing, No automation

Starter

$20/mo

Users: 2 users included

Storage: Standard

Limits: Basic automation only, Limited A/B testing, No advanced reporting, Limited sequences

Annual billing required ($15/mo), Additional users $20/mo each, Contact tier overage charges

Professional

Popular

$890/mo

Users: 5 users included

Storage: Large

Limits: Onboarding fee non-negotiable, Annual contract lock-in, Limited to 5 users before extra charges

MANDATORY $3,000 onboarding fee, Annual commitment required, Additional seats $45/mo, 2,000 marketing contacts included - overages expensive

Enterprise

$3600/mo

Users: 10 users included

Storage: Enterprise

Limits: Multi-year contracts often pushed, Implementation takes months, Requires dedicated admin

MANDATORY $7,000-$10,000 onboarding fee, Annual contract required, 10,000 marketing contacts included - overages add up fast

Feature Comparison

Feature	ActiveCampaign	HubSpot
Email
Email campaigns All plans
Core
Free CRM Genuinely useful free tier
Automation
Marketing automation All plans, advanced on Plus+
Visual automation builder Industry-leading
Marketing
Email marketing Limited on free, full on Starter+
Landing pages Plus and above
SMS marketing Add-on cost
A/B testing Professional tier+ only
CRM
Built-in CRM Plus and above
Sales
Sales pipeline All tiers
Predictive lead scoring Enterprise only ($3,600/mo)
Reporting
Custom reporting Professional tier+ only
Integrations
900+ integrations Native + Zapier
1000+ integrations Via App Marketplace
Audience
Advanced segmentation Pro and above
Learning
HubSpot Academy Free courses and certifications
Testing
A/B testing in automations Pro and above
Customization
Remove HubSpot branding Starter tier+ only
Support
Phone support $79 extra cost
Pricing
Pay-per-email pricing Profile-based only
Downgrade flexibility Cannot downgrade
Monthly billing option Annual contracts required for most plans
Transparent pricing Complex 4-dimension pricing model
Security
SSO/SAML Enterprise only
Onboarding
Free onboarding Mandatory paid onboarding $3K-$10K
Easy data migration Data import is extremely complicated