Try with caution
- Pick it if you are:
- Established Shopify/WooCommerce stores; E-commerce stores needing behavioral automation
- Top complaint:
- Expensive compared to similar tools - no free plan
- Price:
- From $39/mo
Try with caution
- Pick it if you are:
- Small Shopify stores starting email; Stores migrating from Mailchimp
- Top complaint:
- Omnisend SMS now requires the Pro plan and is billed separately
- Price:
- Free plan, paid from $16/mo
Score Comparison
62
66
48
55
55
75
50
70
45
62
50
65
50
72
55
–
65
–
75
75
DripOmnisend
Signals Comparison
Pricing
Drip
- Expensive compared to similar tools - no free plan(8/10)
- Drip price jumps sharply as your contact list grows(6/10)
Omnisend
- Omnisend SMS now requires the Pro plan and is billed separately(8/10)
- Omnisend price jumps as your contact count grows(7/10)
- Legacy Pro plan retired in October 2026 and accounts were migrated(7/10)
- Standard plan add-ons cost extra(5/10)
Usability
Drip
- Constant bugs - 'error please refresh' messages and freezing(8/10)
- Steep learning curve - hard to find where things are(6/10)
- Template library feels limited and constraining(5/10)
- Email builder doesn't save font and color settings(7/10)
- No A/B testing in Broadcasts or Workflows(6/10)
Omnisend
- Automation is less flexible than Klaviyo for complex flows(6/10)
- Limited templates and an email editor some find unintuitive(5/10)
- Automation workflow not sending or contacts not entering(7/10)
- Uninstalling the Shopify app deletes the Omnisend account(8/10)
Support
Drip
- Support is slow and gives incomplete answers(8/10)
Omnisend
- Support reported as slow with repeated explanations(7/10)
Customization
Drip
- No landing page builder - missing expected feature(6/10)
- Analytics and reporting lack depth(6/10)
Omnisend
No signals
Reliability
Drip
- Campaign emails going out at wrong times(7/10)
Omnisend
- Emails going to spam or Promotions after switching to Omnisend(8/10)
- Account suspended or blocked before any email is sent(9/10)
- Scheduled SMS campaigns occasionally fail or arrive late(6/10)
Integrations
Drip
- Not suitable for non-ecommerce businesses(7/10)
Omnisend
- Shopify or WooCommerce data not syncing correctly(7/10)
- Some users switch to Klaviyo after bugs and attribution gaps(6/10)
Pricing Comparison
Drip
2,500 contacts
PopularLimits: Contact-based tiers
No free plan. SMS is a paid add-on with separate credits. Price steps up by contact count.
5,000 contacts
$50 more than the 2,500 tier
10,000 contacts
20,000 contacts
50,000 contacts
100,000 contacts
150,000+ is custom pricing
Omnisend
Free
Users: 250 contacts
Limits: No SMS, Omnisend branding required, 250 contacts and 500 emails per month cap
Omnisend branding on emails and forms; no SMS; moves to paid once you pass 250 contacts
Standard (from, 500 contacts)
PopularUsers: From 500 contacts
Limits: No SMS, add-ons cost extra
Price rises with each contact tier (about $132/mo near 10,000 contacts per third-party trackers); Personalized Content, Sending Time and Forms Plus are paid add-ons; no SMS; first-upgrade offer of 30% off 3 months prepaid ($11.20/mo)
Pro (from)
Users: Priced by contact tier
Limits: SMS credits needed on top of the plan
SMS billed separately from $0.009 US per message (credits from $50 purchases, expire after 60 days); around $150/mo near 10,000 contacts per third-party trackers; first-upgrade offer of 30% off 3 months ($41.30/mo)
SMS credits (Pro add-on)
Limits: Pro plan required since May 4, 2026
Rates vary by country; credits expire after 60 days; cancelling the plan does not cancel the SMS subscription
Custom
Limits: Sales contact needed
Quote only
Feature Comparison
| Feature | Drip | Omnisend |
|---|---|---|
| Email campaigns All plans | ||
| Unlimited email sends All plans | ||
| Automation | ||
| Abandoned cart automation | ||
| Visual workflow builder Standout feature | ||
| Behavioral triggers E-commerce focused | ||
| Split testing inside workflows Reviewers say not available | ||
| Lead capture | ||
| Signup forms and popups | ||
| Landing pages | ||
| Integrations | ||
| Shopify integration Deep integration | ||
| WooCommerce integration Deep integration | ||
| Shopify, WooCommerce, BigCommerce integrations | ||
| Channels | ||
| SMS/MMS Pro only, billed separately | ||
| Web push | ||
| Analytics | ||
| Revenue tracking E-commerce focused | ||
| Testing | ||
| A/B testing in workflows Not available | ||
| Audience | ||
| Segmentation | ||
| Marketing | ||
| Landing page builder Not included | ||
| SMS marketing Not included | ||
| Pricing | ||
| Free plan 14-day trial only | ||
| Support | ||
| Live chat support $99+/mo plans only | ||
| Personalization | ||
| Product recommender Pro or add-on | ||
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