The dominant XD alternative with 70%+ market share in UI design. Gain: browser-based access, real-time multiplayer editing, free tier for individuals, massive plugin ecosystem, active development. Trade-off: requires internet connection, desktop app less powerful than web version.

macOS users switch for mature vector design tools and offline-first workflow. Gain: excellent for static design work, strong symbol management, established plugin ecosystem, one-time purchase option available. Trade-off: Mac-only, collaboration features less seamless than Figma.

Designers switch for advanced prototyping and the ability to publish live websites directly. Gain: code-level interactions, publish to web, AI-powered design features, modern component system. Trade-off: steeper learning curve, can be expensive for teams.

Open-source alternative for teams wanting ownership and no vendor lock-in. Gain: completely free, self-hostable, no subscription fees ever, SVG-native. Trade-off: smaller community, fewer plugins, less polished UX compared to commercial tools.

Designer-developers switch for the ability to design and launch responsive websites in one tool. Gain: direct web publishing, CMS integration, production-ready code output. Trade-off: not suited for mobile app design, more complex than pure design tools.

Teams with existing InVision investments may consolidate there, though InVision is also facing decline. Gain: established enterprise relationships, Freehand whiteboarding. Trade-off: InVision itself is struggling and laying off staff, may face similar EOL issues.