Users switch for the free price, native Apple integration, and included drawing/voice features. Less powerful but zero cost and no subscription needed.

Users wanting cross-platform switch to Obsidian. Gain: works everywhere, more powerful, local files. Trade-off: steeper learning curve, less polished.

Apple users switch for more polished document creation and team features. Similar aesthetic quality with more capabilities, though higher price.

Writers wanting focus switch to iA Writer. Gain: purer writing experience, unique font. Trade-off: fewer organization features.

Users needing more features switch to Notion. Gain: databases, collaboration, cross-platform. Trade-off: more complex, slower.